SlideShare une entreprise Scribd logo
1  sur  19
To "Friend" Is the Trend:  Social Media and Financial Services Today Spotlight on Twitter
[object Object],[object Object],[object Object],[object Object],Agenda
About Corporate Insight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Findings – Then & Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Use – Then and Now 2008 2010
Industry Adoption Rate 25 28 16
Types of Twitter Accounts
Types of Twitter Accounts by Industry Segment
Top Profiles Based on Number of Followers* * As of 9/21/2010 Firm Twitter Profile Followers Following Tweets American Express @americanexpress 34,608 7,547 3,839 ING Direct @ingdirect 13,706 9,965 1,464 American Express @openforum 12,044 1,802 2,971 USAA @usaa_news 10,675 620 526 Bank of America @BofA_Help 8,886 4,756 16,690 Wells Fargo @wachovia 7,097 6,364 4,093 Wells Fargo @ask_wellsfargo 5,416 4,998 6,496 MasterCard @mastercard 4,785 2,700 2,919 Citibank @citigroupjobs 4,017 3,887 344 American Express @askamex 3,834 5 7,035
Customer Service Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Service Profiles
Recruitment Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment Profiles
Promotional Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Profiles
Targeted Marketing Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targeted Marketing Profiles
Key Take-Aways ,[object Object],[object Object],[object Object],[object Object]
Alan Maginn Senior Analyst Consulting Services [email_address]   212.832.2002 ext.116 Thank You

Contenu connexe

Similaire à Corporate Insight To "Friend" is The Trend - Spotlight on Twitter

Simple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for BeginnersSimple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for BeginnersLa French Tech
 
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docx
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docxRunning Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docx
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docxtoltonkendal
 
Elements of success
Elements of successElements of success
Elements of successJason Dick
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
 
Ita Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social MediaIta Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social MediaMichelle Krier
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...Steve Drake
 
Rural social media presentation
Rural social media presentationRural social media presentation
Rural social media presentationThe Abbi Agency
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual ConferenceWebbed Marketing
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Twitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter MarketingTwitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter Marketinggunjanp
 
Genie pr proposal conventional pr & social media escort(ppt)
Genie pr proposal conventional pr & social media escort(ppt)Genie pr proposal conventional pr & social media escort(ppt)
Genie pr proposal conventional pr & social media escort(ppt)geniepr
 
American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers   Going Freelance Workshop Nov 7 2009American Independent Writers   Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
 
Why Social Media Sizzles
Why Social Media SizzlesWhy Social Media Sizzles
Why Social Media SizzlesPete Codella
 
Mastering Social Media Workshop 3 Presentation
Mastering Social Media Workshop 3 PresentationMastering Social Media Workshop 3 Presentation
Mastering Social Media Workshop 3 PresentationHamill Associates Ltd
 
Social Media In PR (Obsolete)
Social Media In PR (Obsolete)Social Media In PR (Obsolete)
Social Media In PR (Obsolete)Peter Kuo
 
Using Social Media to Promote Your Business
Using Social Media to Promote Your BusinessUsing Social Media to Promote Your Business
Using Social Media to Promote Your BusinessGina Luttrell, PhD
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingKalahub
 
Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Communications 21
 

Similaire à Corporate Insight To "Friend" is The Trend - Spotlight on Twitter (20)

Simple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for BeginnersSimple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for Beginners
 
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docx
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docxRunning Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docx
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docx
 
Elements of success
Elements of successElements of success
Elements of success
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
 
Ita Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social MediaIta Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social Media
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
 
Rural social media presentation
Rural social media presentationRural social media presentation
Rural social media presentation
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
 
Twitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter MarketingTwitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter Marketing
 
Genie pr proposal conventional pr & social media escort(ppt)
Genie pr proposal conventional pr & social media escort(ppt)Genie pr proposal conventional pr & social media escort(ppt)
Genie pr proposal conventional pr & social media escort(ppt)
 
American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers   Going Freelance Workshop Nov 7 2009American Independent Writers   Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009
 
Why Social Media Sizzles
Why Social Media SizzlesWhy Social Media Sizzles
Why Social Media Sizzles
 
Mastering Social Media Workshop 3 Presentation
Mastering Social Media Workshop 3 PresentationMastering Social Media Workshop 3 Presentation
Mastering Social Media Workshop 3 Presentation
 
Social Media In PR (Obsolete)
Social Media In PR (Obsolete)Social Media In PR (Obsolete)
Social Media In PR (Obsolete)
 
Savvy Social Media 2
Savvy Social Media 2Savvy Social Media 2
Savvy Social Media 2
 
Using Social Media to Promote Your Business
Using Social Media to Promote Your BusinessUsing Social Media to Promote Your Business
Using Social Media to Promote Your Business
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010
 

Dernier

Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
Unlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsUnlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsPrecisely
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Neo4j
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 

Dernier (20)

Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
Unlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsUnlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power Systems
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 

Corporate Insight To "Friend" is The Trend - Spotlight on Twitter