Alan Maginn, a Senior Analyst in our Consulting Services department, presented a case study on innovative ways financial institutions are using Twitter today at the Financial Services Communications event.
9. Top Profiles Based on Number of Followers* * As of 9/21/2010 Firm Twitter Profile Followers Following Tweets American Express @americanexpress 34,608 7,547 3,839 ING Direct @ingdirect 13,706 9,965 1,464 American Express @openforum 12,044 1,802 2,971 USAA @usaa_news 10,675 620 526 Bank of America @BofA_Help 8,886 4,756 16,690 Wells Fargo @wachovia 7,097 6,364 4,093 Wells Fargo @ask_wellsfargo 5,416 4,998 6,496 MasterCard @mastercard 4,785 2,700 2,919 Citibank @citigroupjobs 4,017 3,887 344 American Express @askamex 3,834 5 7,035