1. A new look at market intelligence
To “Friend” Is the Trend:
Social Media & Financial Services Today
2010 eCommerce Executive Council Forum
2. The “Social” Web IS the Web
Seven of the top 20 most visited websites in September are social networks/
social media publishing tools1
Facebook (#2)
YouTube (#4)
Wikipedia (#6)
Twitter (#7)
Blogger (#11)
LinkedIn (#16)
MySpace (#18)
Financial services industry is finally taking note
51% of the asset management firms Corporate Insight tracks now using social media
Since January 2009, 15 asset management firms have launched Facebook pages
and 14 have launched Twitter profiles
FINRA Releases Reg Notice 10-06 in January 2010
1 According to Alexa
4. Survey says…
Corporate Insight surveyed clients in August
26% respondents were from asset management firms
We also surveyed MFEA member firms
5. MFEA firms more focused on social media
0 10 20 30 40 50 60 70
MFEA Firms
Non-MFEA Firms
Is your firm currently using social media to
interact with customers?
No
Yes
13. Recommendations
1. Understand what your customers are saying about you.
2. Learn best practices, success & failures from others.
3. Be strategic.
14. Thank You
Full survey results available to MFEA members.
Michael Ellison
President
ellisonm@corporateinsight.com
(212)832-2002 x106
http://www.linkedin.com/in/michaelellison
@mikeellison
@cinsight