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Choosing and using it well
Toshi Omagari
Web fonts?
Embedded fonts?
GREAT!
but . . .
Screen typography is still evolving.
Different font vendors may require
different licenses.
Not all devices support all formats.
Font rendering is different from one
platform to another.
And not all fonts work well on screen.
Rendering
your type
This is how we want fonts to appear
Font data is delivered as vector outlines with spacing info, and maybe some hints
Font outlines have to become pixels
Rasterizers in any given device convert outlines to pixels in a variety of ways
This is how an LCD screen displays pixels
LCD screens allow rendering with subpixels — manipulating each colour channel
This is how a basic E Ink screen displays pixels
Even courser resolution, with only 4 level of grey (16 levels of grey in newer screens)
It’s rough out there
MacOS Safari Windows 7 Firefox
iPad Kindle (E Ink versions)iPhone 4
Type choice
Most fonts out there were designed
for other purposes.
All software and device issues aside,
that’s why not all fonts work well
on screens.
Vertical proportions
Look at the x-height — the height of the lowercase letters — to see if fonts will match
Verdana
Helvetica Neue
Times New Roman
Baskerville
Georgia
Lucida Grande
Help!
Help!
Help!
Help!
Help!
Help!
Comparison of four fonts at the same size
Note that the optical size also affects the space between lines
IlIlIlShapes
Straight lines and clear forms work better than subtle angles or curves
At small sizes, good hinting can keep these details from causing trouble
Georgia Optima Palatino
Open spaces
Generous spacing within and around the letters will increase legibility
generosity
generosity
Open apertures Loose spacing
Choose families wisely
Makes sure that italic and bold styles look as good as the regular
Choose families wisely
A wide range of weights make it easy to choose a suitable weight for each instance
Openype features for refined typography
Affiliate flag	 Affiliate flag
	Ligatures
The 1980s	 The 1980s
	 Alternative number styles
Nicest egg	 Nicest egg
	 Swashes and contextual altenates
An EPUB book	 An epub book
	 Real small caps
→
→
→
→
Type use
Compensate for inconsistency
Adjust the size and line-height as needed to get contrasting fonts to work together
Who can turn the world on with her smile? Who can take
a nothing day, and suddenly make it all seem worth-
while? Well it’s you girl, and you should know it. With each
glance and every little movement you show it. Love is all
around, no need to waste it. You can have a town, why
don’t you take it. You’re gonna make it after all. You’re
gonna make it after all.
Who can turn the world on with her smile? Who can take a
nothing day, and suddenly make it all seem worthwhile? Well it’s
you girl, and you should know it.With each glance and every lit-
tle movement you show it. Love is all around, no need to waste
it.You can have a town, why don’t you take it.You’re gonna make
it after all.You’re gonna make it after all.
Who can turn the world on with her smile? Who can take
a nothing day, and suddenly make it all seem worth-
while? Well it’s you girl, and you should know it. With each
glance and every little movement you show it. Love is all
around, no need to waste it. You can have a town, why
don’t you take it. You’re gonna make it after all. You’re
gonna make it after all.
Who can turn the world on with her smile? Who can
take a nothing day, and suddenly make it all seem worth-
while? Well it’s you girl, and you should know it.With
each glance and every little movement you show it. Love
is all around, no need to waste it.You can have a town,
why don’t you take it.You’re gonna make it after all.You’re
gonna make it after all.
Helvetica Neue — size: 18px; line-height: 100%
Helvetica Neue — size: 18px; line-height: 20px
Gill Sans — size: 18px; line-height: 100%
Gill Sans — size: 20px; line-height: 100%
Be generous
If in doubt, slightly larger text size and extra line spacing will often be easier to read
Choose colours carefully
Contrast between text and background makes fonts easier to rasterize
New typeface
choices
Sample
Sample
Sample
Sample
Sabon and Sabon eText
Adjustments to the weight, proportion, and spacing
Sample
Sample
Sample
Sample
Helvetica Neue and Helvetica Neue eText
Adjustments to the proportion and spacing
The Crystal Goblet
The Crystal Goblet
The Crystal Goblet
The Crystal Goblet
Malabar
A crisp, contemporary design optimised for the screen
Malabar
In use on the Barnes & Noble Nook reader (E Ink)
Everyone’s racing to make better
fonts available to you
Hinting existing fonts to look better.
Revising outlines and spacing to look clearer
at small sizes.
Designing new fonts specifically for screen
display.
So speak up and tell us what you want!
Thanks!
toshi.omagari@monotype.com

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Type on Screens: What to Consider and Why - Toshi Omagari, Monotype

  • 1. Choosing and using it well Toshi Omagari
  • 4. Screen typography is still evolving. Different font vendors may require different licenses. Not all devices support all formats. Font rendering is different from one platform to another. And not all fonts work well on screen.
  • 6. your type This is how we want fonts to appear Font data is delivered as vector outlines with spacing info, and maybe some hints
  • 7. Font outlines have to become pixels Rasterizers in any given device convert outlines to pixels in a variety of ways
  • 8. This is how an LCD screen displays pixels LCD screens allow rendering with subpixels — manipulating each colour channel
  • 9. This is how a basic E Ink screen displays pixels Even courser resolution, with only 4 level of grey (16 levels of grey in newer screens)
  • 11. MacOS Safari Windows 7 Firefox
  • 12. iPad Kindle (E Ink versions)iPhone 4
  • 14. Most fonts out there were designed for other purposes. All software and device issues aside, that’s why not all fonts work well on screens.
  • 15. Vertical proportions Look at the x-height — the height of the lowercase letters — to see if fonts will match Verdana Helvetica Neue Times New Roman Baskerville Georgia Lucida Grande Help! Help! Help! Help! Help! Help!
  • 16. Comparison of four fonts at the same size Note that the optical size also affects the space between lines
  • 17. IlIlIlShapes Straight lines and clear forms work better than subtle angles or curves At small sizes, good hinting can keep these details from causing trouble Georgia Optima Palatino
  • 18.
  • 19. Open spaces Generous spacing within and around the letters will increase legibility generosity generosity Open apertures Loose spacing
  • 20. Choose families wisely Makes sure that italic and bold styles look as good as the regular
  • 21. Choose families wisely A wide range of weights make it easy to choose a suitable weight for each instance
  • 22. Openype features for refined typography Affiliate flag Affiliate flag Ligatures The 1980s The 1980s Alternative number styles Nicest egg Nicest egg Swashes and contextual altenates An EPUB book An epub book Real small caps → → → →
  • 24.
  • 25. Compensate for inconsistency Adjust the size and line-height as needed to get contrasting fonts to work together Who can turn the world on with her smile? Who can take a nothing day, and suddenly make it all seem worth- while? Well it’s you girl, and you should know it. With each glance and every little movement you show it. Love is all around, no need to waste it. You can have a town, why don’t you take it. You’re gonna make it after all. You’re gonna make it after all. Who can turn the world on with her smile? Who can take a nothing day, and suddenly make it all seem worthwhile? Well it’s you girl, and you should know it.With each glance and every lit- tle movement you show it. Love is all around, no need to waste it.You can have a town, why don’t you take it.You’re gonna make it after all.You’re gonna make it after all. Who can turn the world on with her smile? Who can take a nothing day, and suddenly make it all seem worth- while? Well it’s you girl, and you should know it. With each glance and every little movement you show it. Love is all around, no need to waste it. You can have a town, why don’t you take it. You’re gonna make it after all. You’re gonna make it after all. Who can turn the world on with her smile? Who can take a nothing day, and suddenly make it all seem worth- while? Well it’s you girl, and you should know it.With each glance and every little movement you show it. Love is all around, no need to waste it.You can have a town, why don’t you take it.You’re gonna make it after all.You’re gonna make it after all. Helvetica Neue — size: 18px; line-height: 100% Helvetica Neue — size: 18px; line-height: 20px Gill Sans — size: 18px; line-height: 100% Gill Sans — size: 20px; line-height: 100%
  • 26. Be generous If in doubt, slightly larger text size and extra line spacing will often be easier to read
  • 27. Choose colours carefully Contrast between text and background makes fonts easier to rasterize
  • 29. Sample Sample Sample Sample Sabon and Sabon eText Adjustments to the weight, proportion, and spacing
  • 30. Sample Sample Sample Sample Helvetica Neue and Helvetica Neue eText Adjustments to the proportion and spacing
  • 31. The Crystal Goblet The Crystal Goblet The Crystal Goblet The Crystal Goblet Malabar A crisp, contemporary design optimised for the screen
  • 32. Malabar In use on the Barnes & Noble Nook reader (E Ink)
  • 33. Everyone’s racing to make better fonts available to you Hinting existing fonts to look better. Revising outlines and spacing to look clearer at small sizes. Designing new fonts specifically for screen display. So speak up and tell us what you want!