7. MARKETING AUTOMATION #CIRCLESWEBINAR
@circlesstudio
1 WHAT IS MARKETING AUTOMATION?
“Marketing automation is the use of technology
to generate, nurture, score and qualify leads, and
drive sales, using customized, multi-touch marketing
communications tailored for each contact’s profile, level
of interest, behavior, or place in the buying process.”
— Sales Lead Insights
8. MARKETING AUTOMATION #CIRCLESWEBINAR
@circlesstudio
1 WHAT IS MARKETING AUTOMATION?
80
CRM
Email Marketing SEO Social Media Webinars Website Visitor
Tracking
Web Forms Lead
Management
List
Segmentation
Lead Scoring Sales
Intelligence
Landing Pages CRM Integration Analytics Contacts Lead Nurturing/
Automated Programs
11. MARKETING AUTOMATION #CIRCLESWEBINAR
@circlesstudio
1 WHAT IS MARKETING AUTOMATION?
“16% of North American B2B
companies use marketing
automation technology,
according to new study by
SiriusDecisions.”
- Source: SiriusDecisions 2014 MAP Survey
17. MARKETING AUTOMATION #CIRCLESWEBINAR
@circlesstudio
2 WHY IS IT A “MUST HAVE”?
“Smarter companies that want to take
charge of their lead generation and
lead-nurturing efforts across all
relevant channels are increasingly
using [marketing-automation
software] for a strong competitive
edge in the market.”
- Hiral Jasani,
Digital Media Industry Analyst
Frost & Sullivan
19. MARKETING AUTOMATION #CIRCLESWEBINAR
@circlesstudio
2 WHY IS IT A “MUST HAVE”?
“Marketing automation drives a 14.5%
increase in sales productivity and a 12.2%
reduction in marketing overhead. ”
— Nucleus Research, April 2012
22. MARKETING AUTOMATION #CIRCLESWEBINAR
@circlesstudio
2 WHY IS IT A “MUST HAVE”?
“B2B organizations with tightly
aligned sales and marketing
achieved 24% faster revenue
growth and 27% faster profit
growth over a three year
period.”
- Source: SiriusDecisions
24. MARKETING AUTOMATION #CIRCLESWEBINAR
@circlesstudio
2 WHY IS IT A “MUST HAVE”?
“Companies that use marketing
automation are nearly 2X more likely to
capture intelligence for the sales team
than companies without automation. ”
— The Lenskold and Pedowitz Groups, Nov 2013
27. MARKETING AUTOMATION #CIRCLESWEBINAR
@circlesstudio
2 WHY IS IT A “MUST HAVE”?
“Companies that invest in marketing
automation solutions see 70% faster
sales cycle times, and 54%
improvement in quota achievement.”
- Bulldog Solutions, March 2012