citizensound presented at a music conference in Lisbon on the future of music. Too often debates on the future of music fuse 'music' and 'music industry' as one and the same thing. We tried to put things into historical context and investigate the way forward for musicians. You can find the version with a soundtrack added over at youtube (citizensound1)

1. The Renaissance of Music
citizensound
the sound of brands, the brand of sound

2. The music cloud
360 holistic brand&bands fans
Live merchandise online mobile
radio promoter app manager label
Indie manufactured money spotify
Last.fm community investment nokia
iPod facebook myspace DIY

3. Start here 33,000 BC

4. And further…125 AD

5. Getting closer

6. Nothing is more important than…

7. the relationship between…

8. the
music
maker
&
the
music
lover

9. Primarily filtered through here…
Via
Label &
promoters
20th century 21st century

10. Now here…
Label
Via
Label &
promoters
20th century 21st century

11. here
Label
media
Via
Label &
promoters
20th century 21st century

12. here
Label
media
Via Patron
Label & brand
promoters
20th century 21st century

13. here
Label
media
Via Patron
Label & brand
promoters
DIY
Direct
20th century 21st century

14. And here
Label
media
Via Patron
Label & brand
promoters
DIY
Direct
Venture
Capital
20th century 21st century

15. Labels are relatively new
Pre-history 0 20th 21st

16. Patrons have always played their role…
Greek, Aztec & Nubian
through to the de Medici
family and beyond
Pre-history 0 20th 21st

17. Music makers & music lovers used to be much closer
DIY
Direct
Pre-history 0 20th 21st

18. NEW formats/technologies spread the love...

19. A renaissance of music as music not music as
‘product’
Example: The rise of House Gigs

20. Music Industry = OUT NOW!
Creating short-term marketing patterns around PRODUCT
Marketing investment
0 1 2 3 4 5 6 7 8 9 10 11 12
Weeks

21. Tough for most musicians…
+€
€0
Number of musicians
-€
Money

22. Most musicians make no money, some lose money
and a very few make huge money…
+€
€0
Number of musicians
-€
Money

23. Music = OUT ALWAYS
A Fan’s awareness is triggered by more than just PRODUCT

24. DIY model means a target of gradual growth over
time
+€
€0
Number of musicians Time
-€
Money

25. It also confronts the definition of Success
Lots of Money
Fame
Youtube clicks
Number 1
A nice life
Playing to people who love what you do, not who you are
Sex, Drugs, Rock n Roll

26. From OUT NOW to OUT ALWAYS: Skill set shift also…
• Manager
• A&R
• Marketing
• Distribution
• Legal advisor
• Financial controller
• Promoter

27. From OUT NOW to OUT ALWAYS: Skill set shift also…
• Manager • A&R
• A&R • Community manager
• Marketing • Social Media Strategist
• Distribution • Fanbase Manager
• Legal advisor • Design Manager
• Financial controller • Tech
• Promoter • Communications Strategist
• Financial controller
• Legal advisor
• Audio-visual producer
• Content manager
• Brand Strategist
• Sales team
• Etc…

28. Who does what?

29. Little ideas become movements during times of social
upheaval and economic downturn

30. lots of little ideas right now…
Fanfarlo solobasssteve

31. Looking forward to hearing more now…
E-Mail paul@citizensound.net
Web www.citizensound.net
Skype citizensound
Flickr citizensound
Soundcloud citizensound
Twitter citizenbay
Friendfeed citizenbay

32. Credits
Song is “One Step” from the album ‘Behind Every Word’
by the musician & thought-provocateur Steve Lawson
You can find him here - www.stevelawson.net