The document discusses new differentiators for selling NetScaler integrated solutions with XenDesktop deployments in 2013. It identifies four new compelling reasons: 1) HDX Insight for visibility into the end-user experience, 2) a simplified wizard for deploying NetScaler, 3) simplified transition from Web Interface to StoreFront, and 4) increased marketing of ICA Proxy to secure XenDesktop from data leaks. These address customer pain points around troubleshooting, deployment complexity, and security.

1. 1

2. 2

3. 3

4. We
will
focus
on
new
differen3ators
than
what
you’ve
been
currently
selling
integrated
NetScaler
solu3ons
on.
Today,
when
you
speak
to
your
customers
about
the
value
of
a
NetScaler
along
with
XenDesktop
solu3ons,
you
sell
NetScaler
on
load
balancing
and
secure
access
along
with
applica3on
firewall.
These
are
definitely
compelling
reasons
and
solve
many
customer
pain
points.
In
2013,
we
have
a
few
more
differen3ators
that
will
really
separate
us
from
our
compe3tors
and
provide
a
much
more
solid
case
for
implemen3ng
NetScalers
with
a
XenDesktop
deployment,
focused
on
visibility
and
solu3ons
for
the
Next-­‐Gen
XD
4

5. NetScaler
addressed
four
major
customer
pain
points
when
deploying
a
XD
solu3on.
(from
leO
to
right)
Secure
Access
GSLB
Load
balancing
(enabling
session
persistence
for
redundancy)
And
providing
a
way
to
configure
web
Interface
from
the
NetScaler
consolida3ng
the
solu3on
_____________________________________
From
leO
to
right
Secure
access
GSLB
Load
balancing
(with
session
persistence)
WI
5

6. We
are
now
introducing
four
more
compelling
reasons
that
will
help
solve
customer
pain
points
and
enable
you
to
demonstrate
the
value
of
NetScaler
even
beWer
in
front
of
your
customers.
1.
HDX
Insight
available
shortly
–
bringing
visibility
into
the
end-­‐end
user
experience
from
the
packet
to
the
applica3on
with
full
visibility
into
the
ICA
protocol
and
help
in
troubleshoo3ng
and
capacity
planning
2.
A
simplified
Wizard
delivering
a
single
point
of
configura3on
to
deploy
NetScaler
solu3on
for
your
XD
infrastructure.
This
was
done
before
with
many
different
configura3on
panes
and
wizards,
and,
now
is
greatly
simplified.
3.
WI
to
StoreFront
Transi3on:
For
administrators
wan3ng
to
convert
from
Web
Interface
to
StoreFront,
a
single
point
of
entry
for
both
systems
so
administrators
can
easily
transi3on
from
a
single
point
of
access.
Plus
custom
health
checks
and
monitors
will
be
available
to
monitor
store
front
on
the
NetScaler
4.
ICA
Proxy:
While
ICA
proxy
is
a
capability
we
already
have,
we
are
making
a
point
to
market
it
more
in
2013.
It
secures
XenDesktop
from
data
leaks
with
3ght
integra3on
and
proper
authen3ca3on
of
users.
6

7. HDX
Insight
Master
Wizards
SF
Migra3on
ICA
Proxy
HDX
Insight:
Real-­‐3me
visibility
into
the
end-­‐user
experience
from
the
packet
to
the
user.
StoreFront
Front-­‐End:
Security
3er
that
also
provides
scalability,
visibility,
and
reliability.
WI
to
StoreFront
Transi3on:
Simplifies
the
transi3on
from
Web
Interface
to
StoreFront.
ICA
Proxy:
Secures
XenDesktop
from
data
leaks
with
3ght
integra3on
and
proper
authen3ca3on
of
users.
HDX
Insight:
Opera3onal
troubleshoo3ng
tool
for
users
having
a
bad
XenDesktop
experience.
StoreFront
Front-­‐End:
DMZ
proxy
for
administrators
requiring
up3me,
scalability,
and
3e-­‐in
to
the
login
process
for
HDX
Insight.
WI
to
StoreFront
Transi3on:
For
administrators
wan3ng
to
convert
from
Web
Interface
to
StoreFront,
a
single
point
of
entry
for
both
systems
so
administrators
can
ICA
Proxy:
7

8. 8

9. 9

10. NetScalers
for
XD
deployments
meet
customer’s
business
challenges
-­‐ Faster
performance
for
a
variety
of
environments
-­‐ Meet
availability
SLAs
providing
op3mal
customer
user
experience
-­‐ Ensure
regulatory
compliance
and
prevent
data
loss
-­‐ Ensure
secure
access
and
network
con3nuity
for
the
business
• Desktop
Virtualiza3on
is
a
growing
secular
trend
that
is
not
only
evolving
as
a
technology
offering
but
also
gaining
adop3on
among
its
users.
It
will
help
you
to
get
in
the
door
with
exis.ng
customers
and
more
prospects
–
every
company
is
being
challenged
with
the
diversity
of
user
types,
devices
and
loca3ons.
Use
this
to
open
doors
and
posi3on
yourself
and
Citrix
as
a
thought
leader
and
solu3on
provider
to
those
challenges.
• From
the
users’
perspec3ve,
experience
and
produc3vity
are
very
important.
On
the
IT
side,
security,
regulatory
compliance
and
data
loss
con3nue
to
be
real
IT
threats
in
the
workplace.
10

11. IT
administrators
care
about
many
points
of
failure
in
a
typical
XA/XD
deployment.
This
is
not
only
restricted
to
the
backend
server
farm,
but
also
to
the
network.
Typical
IT
infrastructure
concerns
include
-­‐ Ensuring
WAN
latency
is
at
a
minimum
-­‐ There
are
no
security
breaches
or
boWlenecks
-­‐ Cri3cal
services
are
available
-­‐ The
LAN
environment
has
no
issues
reaching
the
backend
environment
-­‐ Adequate
availability
of
VDI
resources
These
concerns
apply
not
only
to
the
applica3on
level,
but
also
to
the
network
level
and
require
end-­‐end
unprecedented
visibility
and
access
11

12. Citrix
NetScaler
makes
applica3ons
such
as
MicrosoO’s
Exchange,
Lync,
and
SharePoint,
Citrix
XenDesktop,
Oracle,
SAP
and
many
other
applica3ons
run
at
least
5x
beWer
by
offloading
func3onality
from
app
servers
and
database
servers,
accelera3ng
performance,
and
integra3ng
security.
Load
balancing
is
of
course
a
key
part
of
an
Applica3on
Delivery
Controller,
but
while
many
Applica3on
Delivery
controllers
are
just
glorified
old
load
balancers,
NetScaler
is
a
comprehensive
system
deployed
in
front
of
web
and
database
servers
that
combines
high-­‐speed
load
balancing
and
content
switching,
compression,
caching,
SSL
accelera3on,
applica3on
visibility
and
applica3on
security.
In
addi3on
to
global
desktop
availability,
op3mized
network
performance,
and,
security,
we
are
now
introducing
yet
another
value-­‐add
to
netScaler
and
that
of
Visibility.
Think
of
visibility
as
the
signal
bars
we
have
on
our
phones.
A
lower
number
of
signal
bars
indicate
an
issue
with
the
mobile
service
provider
and
not
with
the
phone
itself.
Similarly,
unprecedented
visibility
provided
by
NetScalers
indicate
key
network
health
issues,
and
impac3ng
an
otherwise
perfectly
func3oning
XD
architecture.
Monitoring
the
network
as
well
as
XD
architecture
is
essen3al
for
a
complete
picture
and
ensuring
op3mal
user
experience.
12

13. 13

14. 14

15. How
does
NetScaler
help
with
ICA
proxy
-­‐by
ac3ng
as
a
full
proxy
for
ICA
connec3ons,
those
connec3ons
are
filtered
before
hilng
the
backend
server
thereby
ensuring
these
connec3ons
are
aWack
free
-­‐STA
(Secret
Ticket
Authority)
integra3on
prevents
server
data
leakage
-­‐Integra3on
with
HDX
Insight,
StoreFront
and
Web
Interface
provides
a
fully
consolidated
and
simplified
solu3on
-­‐Delivers
a
compe33ve
advantage
by
providing
a
true
ICA
proxy
15

16. 16

17. Citrix
Sharefile
is
the
industry
leading
cloud
storage
solu3on
for
the
enterprise.
With
the
introduc3on
of
Enterprise
Storage
Zones,
organiza3ons
can
now
leverage
hybrid
storage
solu3ons
that
get
the
best
of
cloud
availability
with
the
security
of
on-­‐
premise
storage
and
data
at-­‐rest
encryp3on.
17

18. With
the
benefits
of
on-­‐premise
cloud
storage
solu3ons
come
the
reality
that
securing
access
and
providing
high
availability
for
those
components
hosted
by
the
enterprise
are
an
absolute
requirement.
To
address
the
security
and
availability
requirements,
Citrix
recommends
the
use
of
the
Citrix
NetScaler
product
line.
The
NetScaler
is
a
3me-­‐tested
solu3on
providing
security,
availability,
and
high
scalability
to
countless
large
scale
web
sites,
enterprise
grade
applica3ons,
and
virtual
desktop
environments.
For
Sharefile,
this
means
driving
the
highest
grade
of
security
while
providing
the
best
cloud
storage
solu3on
for
end
users.
The
3ght
coupling
of
NetScaler
and
Sharefile
enables
the
secure
and
highly
available
delivery
of
cloud
storage
while
keeping
that
data
which
should
be
private,
indeed
private.
Furthermore,
the
hardened
NetScaler
insures
that
Sharefile
soOware
stays
well
behind
a
secured
environment
so
only
clean
traffic
is
allowed
through
and
risk
is
mi3gated.
18

19. 19

20. To
answer
this
challenge
Citrix
has
introduced
The
Mobile
Solu3ons
Bundle.
We
think
that
this
is
truly
revolu3onizing
the
way
that
companies
are
mobilizing
their
businesses.
It’s
a
preWy
loOy
statement
but
let’s
get
into
the
specifics.
20

21. 21

22. Let’s
talk
about
the
specific
elements
of
The
Mobile
Solu3ons
Bundle
and
NetScaler
that
many
of
our
customers
care
a
great
deal
about.
I’ll
take
you
through
each
of
these
in
this
next
sec3on.
22

23. Peeling
back
the
layers
on
the
stack
from
our
earlier
picture
you
see
how
extensive
our
client
side
is
with
access
on
any
device
type
and
a
more
specific
view
of
what
we
mean
by
applica3on
management.
Business
apps,
produc3vity
and
collabora3on
tools
and
a
sandboxed
mail,
doc
and
browser
experience
that
users
love.
It’s
a
complete
picture
and
Citrix
is
the
only
vendor
that
can
offer
all
of
these
components.
23

24. 24

25. 25

26. 26

27. 27

28. A
FEATURE
OF
XENMOBILE,
ALLOWS
NETSCALER
TO
CONTROL
ACTIVESYNC
TRAFFIC,
GRANTING
ACCESS
TO
CORPORATE
MAIL,
CALENDAR,
AND
CONTACTS.
NETSCALER
ACTS
AS
THE
ENFORCEMENT
POINT
FOR
MANAGING
DEVICES
THAT
HAVE
ACCESS
TO
CORPORATE
EMAIL.
FOR
EXAMPLE,
A
CORPORATE
COMPLIANCE
POLICY
MAY
BE
TO
BLOCK
ALL
ANDROID
DEVICES
BECAUSE
THEY
MAY
DEEM
THEM
TO
BE
A
GREATER
SECURITY
RISK.
THEREFORE,
ONLY
IOS
DEVICES,
SUCH
AS
IPHONES
AND
IPADS,
CAN
HAVE
ACCESS
TO
CORPORATE
EMAIL.
NETSCALER
COMPARES
THE
CONNECTING
DEVICES
AGAINST
THE
CONFIGURATIONS
AND
DENIES
ACCESS
TO
ALL
ANDROID
DEVICES,
WHILE
ALLOWING
USERS
WITH
IOS
DEVICES
TO
CONNECT.
A
SECOND
USE
CASE
WOULD
BE
THAT
A
CORPORATE
COMPLIANCE
POLICY
IS
TO
BLOCK
ALL
ROOTED
OR
JAILBROKEN
DEVICES
FROM
CONNECTING
TO
CORPORATE
EMAIL.
AGAIN,
NETSCALER
COMPARES
THE
CONNECTING
DEVICES
AGAINST
THE
CONFIGURATIONS
AND
DENIES
ACCESS
BASED
ON
THE
CONFIGURATIONS.
THIS
WOULD
BE
HELPFUL
FOR
CUSTOMERS
LOOKING
AT
THE
XenMobile
MDM
EDITION,
AS
WELL
AS
THE
XENMOBILE
MOBILE
SOLUTIONS
BUNDLE.
WITHOUT
A
DOUBT,
THE
ACTIVESYNC
FEATURE
IS
A
PRIMARY
USE
CASE
FOR
MDM
28

29. A
FEATURE
OF
XENMOBILE,
ALLOWS
NETSCALER
TO
CONTROL
ACTIVESYNC
TRAFFIC,
GRANTING
ACCESS
TO
CORPORATE
MAIL,
CALENDAR,
AND
CONTACTS.
NETSCALER
ACTS
AS
THE
ENFORCEMENT
POINT
FOR
MANAGING
DEVICES
THAT
HAVE
ACCESS
TO
CORPORATE
EMAIL.
FOR
EXAMPLE,
A
CORPORATE
COMPLIANCE
POLICY
MAY
BE
TO
BLOCK
ALL
ANDROID
DEVICES
BECAUSE
THEY
MAY
DEEM
THEM
TO
BE
A
GREATER
SECURITY
RISK.
THEREFORE,
ONLY
IOS
DEVICES,
SUCH
AS
IPHONES
AND
IPADS,
CAN
HAVE
ACCESS
TO
CORPORATE
EMAIL.
NETSCALER
COMPARES
THE
CONNECTING
DEVICES
AGAINST
THE
CONFIGURATIONS
AND
DENIES
ACCESS
TO
ALL
ANDROID
DEVICES,
WHILE
ALLOWING
USERS
WITH
IOS
DEVICES
TO
CONNECT.
A
SECOND
USE
CASE
WOULD
BE
THAT
A
CORPORATE
COMPLIANCE
POLICY
IS
TO
BLOCK
ALL
ROOTED
OR
JAILBROKEN
DEVICES
FROM
CONNECTING
TO
CORPORATE
EMAIL.
AGAIN,
NETSCALER
COMPARES
THE
CONNECTING
DEVICES
AGAINST
THE
CONFIGURATIONS
AND
DENIES
ACCESS
BASED
ON
THE
CONFIGURATIONS.
THIS
WOULD
BE
HELPFUL
FOR
CUSTOMERS
LOOKING
AT
THE
XenMobile
MDM
EDITION,
AS
WELL
AS
THE
XENMOBILE
MOBILE
SOLUTIONS
BUNDLE.
WITHOUT
A
DOUBT,
THE
ACTIVESYNC
FEATURE
IS
A
PRIMARY
USE
CASE
FOR
MDM
IMPLEMENTATIONS
BECAUSE
COMPANIES
WANT
TO
KNOW
THAT
MOBILE
DEVICES
ARE
SECURE
BEFORE
THEY
ALLOW
ACCESS
TO
SENSITIVE
CORPORATE
INFORMATION.
29

30. .
Why
this
solu3on:
Mobile
applica3on
infrastructure
security
is
an
absolute
infrastructure
requirement.
Balancing
transparency
with
applica3on
level
security
requires
detailed
and
granular
policies
for
compliance.
Filtering
access
at
the
mail
server
itself
is
too
late
and
introduces
risk
associated
with
hackers
crea3ng
mayhem.
30

31. How
this
solu3on
works:
This
is
achieved
by
NetScaler
parsing
the
Ac3veSync
protocol
used
between
mobile
devices
and
Exchange
email
services
in
3ght
conjunc3on
with
XenMobile
providing
real-­‐3me
policy
updates.
As
policies
are
revised,
impact
to
individual
device
access
is
immediately
felt
31

32. A
FEATURE
OF
XENMOBILE,
ALLOWS
NETSCALER
TO
CONTROL
ACTIVESYNC
TRAFFIC,
GRANTING
ACCESS
TO
CORPORATE
MAIL,
CALENDAR,
AND
CONTACTS.
NETSCALER
ACTS
AS
THE
ENFORCEMENT
POINT
FOR
MANAGING
DEVICES
THAT
HAVE
ACCESS
TO
CORPORATE
EMAIL.
FOR
EXAMPLE,
A
CORPORATE
COMPLIANCE
POLICY
MAY
BE
TO
BLOCK
ALL
ANDROID
DEVICES
BECAUSE
THEY
MAY
DEEM
THEM
TO
BE
A
GREATER
SECURITY
RISK.
THEREFORE,
ONLY
IOS
DEVICES,
SUCH
AS
IPHONES
AND
IPADS,
CAN
HAVE
ACCESS
TO
CORPORATE
EMAIL.
NETSCALER
COMPARES
THE
CONNECTING
DEVICES
AGAINST
THE
CONFIGURATIONS
AND
DENIES
ACCESS
TO
ALL
ANDROID
DEVICES,
WHILE
ALLOWING
USERS
WITH
IOS
DEVICES
TO
CONNECT.
A
SECOND
USE
CASE
WOULD
BE
THAT
A
CORPORATE
COMPLIANCE
POLICY
IS
TO
BLOCK
ALL
ROOTED
OR
JAILBROKEN
DEVICES
FROM
CONNECTING
TO
CORPORATE
EMAIL.
AGAIN,
NETSCALER
COMPARES
THE
CONNECTING
DEVICES
AGAINST
THE
CONFIGURATIONS
AND
DENIES
ACCESS
BASED
ON
THE
CONFIGURATIONS.
THIS
WOULD
BE
HELPFUL
FOR
CUSTOMERS
LOOKING
AT
THE
XenMobile
MDM
EDITION,
AS
WELL
AS
THE
XENMOBILE
MOBILE
SOLUTIONS
BUNDLE.
WITHOUT
A
DOUBT,
THE
ACTIVESYNC
FEATURE
IS
A
PRIMARY
USE
CASE
FOR
MDM
32

33. Why
this
solu3on:
Mobile
applica3on
infrastructure
security
is
an
absolute
infrastructure
requirement.
Balancing
transparency
with
applica3on
level
security
requires
detailed
and
granular
policies
for
compliance.
Filtering
access
at
the
mail
server
itself
is
too
late
and
introduces
risk
associated
with
hackers
crea3ng
mayhem.
Next
click
How
this
solu3on
works:
This
is
achieved
by
NetScaler
parsing
the
Ac3veSync
protocol
used
between
mobile
devices
and
Exchange
email
services
in
3ght
conjunc3on
with
XenMobile
providing
real-­‐3me
policy
updates.
As
policies
are
revised,
impact
to
individual
device
access
is
immediately
felt
33

34. 34

35. 35

36. 36

42. 42

43. Branch
Repeater
and
Repeater
are
available
in
variety
of
form-­‐factors
and
models
based
on
the
target
applica3on.
Appliance
models
are
primarily
sized
based
on
a
customer’s
WAN
bandwidth
requirements.
The
next
few
slides
will
focus
on
how
to
posi3on
each
of
these
products.
43

44. 44

45. 45

46. Thank
you.
46