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Table of Contents
1. 'I'm not taking orders from no one.' An appreciation for that force of nature called Sophie Tucker,
'Last of the Red-Hot Mamas'.
2. You SAY you're in business, but that proposition is dubious, as this article reveals in shocking
detail.
3. I accuse you of doing everything you can to sabotage your online success.... and what you must
do -- at once -- to change that and profit.
4. Spotlight on Mark Zuckerberg, hacker, Harvard drop-out, with a cute smile and a net worth
already over 28 billion dollars. What's not to like?
5. It's time to recognize those who have failed. It may be the very best way to get them to succeed.
An audacious idea.
Right now chances are you're trying to run your online business manually


'I'm not taking orders from no one.' An appreciation for that
force of nature called Sophie Tucker, 'Last of the Red-Hot
Mamas'.
by Dr. Jeffrey Lant
Author's program note. I was writing an article the other day about the catastrophic year the African
elephant had had in 2011, with record numbers of its dwindling population shot to death for its
ivory; thereby moving this majestic animal closer and closer to its likely extinction by 2020. I was
angry when I wrote this article, enraged, and I wanted to touch the soul of the world with a story
that's certain not to have a happy ending unless we collectively do our bit to turn things around and
fast.
I knew I needed a song to help make my point, because music can help drive home a point like
nobody's business... music not only sooths the savage beast, it capture's people's attention; makes 'em
sit up, take note, and (if it's the kind of music I use with my articles) jump up and dance.... looking
like a fool, but feeling better than you have in weeks. This is what I needed; this kind of sound right
now.... to drive home my crucial message about the elephants and to make people help them.
Then all of a sudden, what I needed was in my brain, then I was whistling it. It was "Some of these
days," a tune I must have heard a half century ago or more and which my particular Muse inserted in
my head to give me what my article needed right then, a big, brassy, in your face tune, getting folks
to stop what they're doing and PAY ATTENTION.
And if anyone could do that, Sophie Tucker could... and so the "Last of the Red-Hot Mamas" went
to work for the last of the oh-so-vulnerable pachyderms whose days on Spaceship Earth may have
been significantly extended because of my admonitory words... and Sophie Tucker's punch in the
solar plexis of humankind... a punch and an unforgettable wake-up call.
So, let's start this article by getting you to go to any search engine and listen to the tune she made her
particular calling card: "Some of these days." She made the first of her many recorded versions in
1911. Personally, I prefer the 1926 version, because by then she had learned a lot about music
presentation and how to move the folks... and so she belted it out with determination, vehemence
and total sincerity:
"Some of these days, You're gonna miss me honey Some of these days, You're gonna feel so lonely
You'll miss my huggin'. You'll miss my kissin'; You'll miss me honey, when you go away."
This wasn't just some flimsy tune to divert you for a minute or two; it was a declaration, a
proclamation, a cocktail of anger, determination, insistence; a clarion call to women everywhere to
get smarter about men than most women were; to watch out for just who they allowed in their lives
and never let some two-bit no-good-nik into the house, despite the fact these guys had a winning
way with words and bedside manner.
Women, even women with a "good man", a man who treated them like a princess, knew that Sophie
had reason to sing her song... that that good man, seeing something "better" could stray... and that
women, all women, needed to be alert, vigilant, strong, tenacious, helped by Sophie Tucker, always
on the side of The Woman, ready for a wake-up call about The Man.
Her early days.
To understand Sophie Tucker, you need to understand these facts:
* she was born in Russia in 1884 or 1886 (sources vary).

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* she was Jewish and proud of it, never disclaiming her heritage; rather celebrating it... as most
memorably in "My Yiddish Momme" (1925). * she was plain, she was fat.
* she liked "bad" men, liked them a lot and to distraction, more than such men liked her.
* And she knew she had talent... though (at the beginning at least) others didn't necessarily share
that view... that is until they heard her... and saw how she could work an audience, a talent that
spelled box-office and, fast too, international renown.
She needed to make what she had work... and she had to do it in the early days of the 20th century...
when there was adamant opposition to people like her... and where her success was anything but
certain.
Still... this woman could sing... delivering a sound that roused the people, moved the people, and
with their clever lyrics made the people laugh and want more... feeling better minute by minute,
happier than they had been before she opened her mouth...
And when she opened that big mouth, Truth, searing Truth, poured out... as well as the humor and
comedy which were absolutely essential in making that Truth, and so much of it, palatable, for
without this she would have been run out of town, or worse. But she did have that humor and that
hilarity at her command and she turned them into rocket fuel and a solid-gold meal ticket.
The authentic Tucker formula involved a good woman falling for a rotten man... or a strong woman
trying like the dickens to put some stuffin' in a man who's a doormat. And always, always, no matter
what she was singing about she glorified women, as she did in "Aren't Women Wonderful" (1936)
"Aren't women wonderful, aren't women grand, Aren't they the rulers of this happy land?"
Off stage.
When she wasn't taking the unlikely elements of her international success and turning them into
significant coin of the realm, she married... and married.... and married; her life a revolving door of
unsuitable, short-lived men. It probably bothered her (how could it not?) but it never stopped her;
besides she knew who really helped and lightened her load.... and it wasn't men. When she died in
1966, she left the bulk of a considerable estate to her... maid; the maid who kept the "Last of the
Red-Hot Mamas" up and working until the very end.
Thus, even as she faded, she worked; bringing joy to people all over this planet; people who
sustained her, laughed with her, hummed the melodies and sang the lyrics of one tune after another,
the Tucker touch had turned into classics.
She died as she lived, "the last of the red-hot mamas/they've all cooled down but me..." And that's
the way she wanted us to see her and the way she went out, a brassy, stentorian dame who liked the
wrong men too much, but liked us even more; for she gave all of us enough toe-tappin',
laugh-makin' tunes for a millennium... "The Last of the Red- Hot Mamas, gettin' better all the
time...."
No foolin', ain't this woman wonderful, ain't this woman grand? We shall never see her overheated
like again... and we're very much the poorer for that.
**** We invite you to post your comments below.




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You SAY you're in business, but that proposition is dubious,
as this article reveals in shocking detail.
by Dr. Jeffrey Lant
Author's program note. One of Broadway's happiest and most enduring musicals is "How To
Succeed In Business Without Really Trying." Written by Frank Loesser; it was released in October,
1961 to immediate acclaim -- and a Pulitzer Prize to boot. Most recently it was revived with Daniel
Ratcliffe -- famous for his eponymous role in the Harry Potter films -- starring in the lead role
originally done to mischievous perfection by Robert Morse, simultaneously menace and
mastermind.
I have selected one of the lesser tunes from the production for the occasional music to this article.
It's called simply "Coffee Break", and you should go to any search engine now to listen to it. It's
about how the absence of coffee -- and therefore the coffee break -- raises more anxiety and
lamentation than a plague of locusts and completely stops the whole company, convinced that the
end of the world as they know it is at hand. Oh, my! So much grief for one missed cuppa. However,
the real shock is not that the coffee was late for the company coffee break, no indeed; the real shock
is that more time, trouble, energy, irritation, and anger was expended on this event than on anything
else that entire day... including the company's business they were hired to transact...until the outrage
about the coffee break was surpassed by certain stale items on the lunch menu... thereby diverting
everyone's outspoken attention to this even greater snafu.
The sad part is that this kind of ludicrous "crisis" and massive waste of time does not occur solely or
exclusively on Madison Avenue or in Broadway shows... it is most likely the way you are running
your "business" and why it doesn't prosper.
That's why today, I am going to put you and your "business" under the most minute scrutiny, the
better to help you understand that your business, as you currently organize and run it -- cannot make
the desirable profits of your imagination... until such time as you rethink everything -- absolutely
everything -- so that the focus of your energy and action every day is NOT the coffee break... but
actually doing BUSINESS. And as this analysis develops right before your very eyes, you are most
likely to be chagrined, embarrassed, and horrified - and that's just for openers.
On the acute need to perceive what you are really doing every single day.
You say you are in business, correct? You say you want substantial, increasing profits, correct? You
say you are a hard worker; indeed that the sun never sets on all the work you do, the tasks done, the
challenges confronted, correct?
In short you are about as swift, intelligent, able and valuable a business person as business has ever
seen and that your DNA should be donated to the nation so that generations yet to come may have
the benefit of you and your unmatched business expertise and execution.
You, of course, are even now nodding your head in sage agreement with this flawless description of
you and your business acumen. Modest though you are, you cannot but admit that you are the very
paragon and model sketched above... just like Kansas City, you've gone about as far as you can go.
It is this proposition swallowed hook, line and sinker by the overwhelming majority of business
owners of every kind that keeps you trapped in a business that doesn't grow, expand, prosper and
that does not make and will never make the profits you consistently and repeatedly say are the reason
you are in business to get and enjoy.
YOU and your business under our microscope.

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Now, it's time to knuckle down to the important, sure-to-be-shocking analysis of what you do during
your "business hours"... for you cannot improve your business until you know precisely what you do
and precisely when you do it.
Business is about two things and two things only...
Quick! Can you guess what they are? The correct answer is 1) the generation of qualified prospects
and 2) contacting these prospects, making them the most lavish, persuasive offer ever, then closing
the deal forthwith. This is the two- step dance that keeps you in business, expands your business,
and leads to money, money, money... yours, all yours.
Now let's see just what percentage of your average day focuses on these two key points... and what
percentage of your business day goes to anything but these two essential tasks.
You'll need a pad, a watch, and total honesty.
To make this crucial scrutiny work, you will need to be clear about what you do, when you do it,
and how long it takes to do it. In other words, you must start by creating a detailed picture of your
average business day... and why it either works to produce the prospect leads and orders you need...
or why it doesn't. Give this essential project which can launch the most profitable epoch for your
business your fullest attention. Nothing will come of this project unless you are careful, thorough,
and complete.
Your first task is to list all the things you do during your average business day. These will include
but will certainly not be limited to
* all breaks, kind and duration;
* non-business related telephone and other communications;
* time spent "surfing" the Web, especially at sites unsuitable for visits during business hours;
* gossip with friends and co-workers;
* writing ad copy;
* creating offers that make sales;
* time on the telephone etc where you connect with prospects, and either upgrade them to be
qualified prospects, or close them by making sales.
Get the picture? What you're trying to do is this: show yourself in unanswerable detail what you do
on the average day that has absolutely nothing to do with the identification and closing of
prospects... and how much time and effort you expend generating prospects and closing them.
Reforms must follow identification of what you are doing wrong, over and over again.
Chances are, you will be shocked and abashed by what you discover, for instance now seeing that
you spend far more time surfing the Web and gossiping on the phone than you do on that same
phone contacting prospects and closing deals. Such pernicious reality must be dealt with at once, for
it is costing you money every single day.
Start today.
Do you care whether your business succeeds or fails? Do you care whether you make more money
than less? Do you care whether the limited time you have on this planet is transformed into the
maximum amount of coin of the realm, and so serenity, security, satisfaction?

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That is why you must do this necessary exercise, and do it today. For you see, succeeding in
business without really trying makes a dandy theme for a witty musical... but can in no way be
regarded as a truth to build your ever more prosperous business by. That truth will be vividly
apparent to you as you implement the recommendations of this important article.
*** We invite you to post your comments to this article below.




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I accuse you of doing everything you can to sabotage your
online success.... and what you must do -- at once -- to
change that and profit.
by Dr. Jeffrey Lant
Author's program note. In 1894 Captain Alfred Dreyfus, artillery captain for the General Staff of
France, was charged with treason and espionage... thereby inaugurating one of the most outrageous
and ignoble events in the entire history of France.
It was a story of lies... but not by Dreyfus.
It was the story of evidence made up... evidence tampered with... evidence destroyed... but not by
Dreyfus.
It was the story of grave injustice... deliberately done and with malice... but not by Dreyfus.
It was the story of a man attacked, mauled, censored, imprisoned, humiliated, villified because of his
religion... but not by Dreyfus.
And above all it is the story of how one man with brilliant, slashing language changed the entire
debate... securing at long last freedom, restitution and justice for Dreyfus.
This man was celebrated novelist Emile Zola who took just two words and transformed them into the
most powerful weapon on earth... two words that galvanized a nation, securing the attention and
support of the good people of France who, because of Zola, were outraged by the terrible and
enduring blot on the honor of France... and who joined their voices to his in the service of truth.
J'accuse!
These are the words -- I accuse -- which by making the outrages clear -- began the healing process
that saved France from ignominy and redeemed her. Now I intend to use the great model created by
Zola and to save you from business ignominy... to redeem you... and enable you to profit online... for
you have been doing everything possible to fail... and little or nothing to succeed.
To help you on your way I have selected the soaring 1937 score Max Steiner wrote for the Best
Picture of the Year; "The Life of Emile Zola" starring Paul Muni. Such grand music must enable
success... so go to any search engine now and play it. We are ready to begin the transforming process
that starts with "I accuse..." and ends with "I salute...", wafted on our way by the grandeur of
Steiner's composition.
I accuse you of not understanding what business is... of understanding that business is now and
always will be about two things and two things only: the generation of prospect leads... and
following up with each and every one of these leads to make offers and close business.
I accuse you of engaging in endless trivia every day, focusing on anything and everything instead of
generating prospects... and calling these prospects, to work with them and begin the development of
the business relationships necessary to secure success.
I accuse you of trying to run a business solely by email... trying that is to motivate people to buy
without doing the most important thing to profit: picking up the phone, calling prospects, engaging
prospects, building relations with prospects.
I accuse you of sloth, laziness, of sitting around and waiting for success, instead of doing what is
necessary -- everything that's necessary -- to build the business you say you want... but for which

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there is absolutely no evidence that you have ever done on its behalf any meaningful thing at all.
I accuse you of the sin of inertia... of waiting, waiting, waiting, for, what?, a sign from Heaven, an
email from God? I accuse you of not knowing what needs to be done, of not educating yourself so
that you know how to do it, and not doing the least thing to secure your success.
I accuse you of spending more time gossiping on the phone with people who cannot make you richer
(your best friend, your bowling buddies, the chick you met bar hopping last week) instead of using
the phone to do what it does so well... connecting with the people who can buy from you, buy now,
and make you money every single day.
I accuse you of trying to build your online business alone, all by yourself, when all the evidence says
this is not possible, is absolutely impossible, because there is too much to do...too many things to
master... and insufficient time to learn them, then do them. You need a team... and you need it at
once.
I accuse you of the sin of talking about success far more than doing the necessary deeds and actions
that ensure success. You have become, thereby, a specialist in the endless rhetoric and bombastic
language of success, while achieving nothing. It is time, therefore, past time, to cease and censure
the flatulent babble and get on with the doing.
I accuse you of not staying at your post every day until you have achieved the financial objective
you have set for yourself for this day, focusing, persisting until you have achieved this goal... every
penny of this goal.
I accuse you of coddling yourself, of a too prompt tendency to forgive your inadequacies, overlook
the negatives, whitewash your poor performances, rationalize your failings, pooh pooh each and
every peccadillo, extol too greatly minor triumphs instead of pushing on to make the insignificant
significant.
The words used by Zola to end his famous declamation to French president Felix Faure, January 13,
1898:
"I have but one passion: to enlighten those who have been kept in the dark, in the name of humanity
which has suffered too much and is entitled to happiness. My fiery protest is simply the cry of my
very soul."
I couldn't say it better myself, so won't try. Zola's letter changed the world... my hope is that this
changes yours.
** We invite you to post your comments to this article below.




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Spotlight on Mark Zuckerberg, hacker, Harvard drop-out,
with a cute smile and a net worth already over 28 billion
dollars. What's not to like?
by Dr. Jeffrey Lant
Author's program note. I doubt that the subject of today's article is familiar with the celebrated
English novelist E.M. Forster, but he ought to be. Foster's famous aphorism "Only connect" is the
basis for what is already one of the greatest fortunes in the history of the world. Only connect... and
the world is your oyster, all the oysters and all the pearls within them, too.
For what is the secret to the vast Zuckerberg fortune but an understanding that people need people,
crave connection with them, need togetherness and a place to hang out. And so today I have selected
as the incidental music for this article, the song made famous by Barbra Streisand (1964), "People",
composed by Jule Styne; lyrics by Bob Merrill.
Go now to any search engine and listen to that soaring Streisand sound. Forster got it... Streisand got
it... and now Zuckerberg has enabled everyone in the world to get it, for no one more than he, in the
entire history of mankind, has connected more people than he has, as effortlessly as he has. And that
is both good and not good... as we shall see.
Meet Mark Zuckerberg.
Whether you are familiar with Mark Zuckerberg depends to a considerable extent on your age and
Internet savvy. The greater the one, the less the other, the more this soon to be iconic name will be
unknown... and that, of course, means you're the oldest of fogies... and must instantly make amends.
I intend to make that very easy for you.
Zuckerberg was born on May 14, 1984 in a "Leave It to Beaver" town with the quintessential name
of Dobbs Ferry, New York. His life consisted of the very best and most appealing of what suburban
life in the Great Republic offers; his father a dentist, his mother (before the birth of her four
children), a psychiatrist. His was a loving, close-knit family that valued the most important thing of
all: education, and made sure Mark got the best.
He was a prodigy from his earliest days; spurred on by his parents, who supplied tutorial assistance
for this gifted boy, who seemed to know from conception that computers were his destiny, as they
were for the world. He was sent to one of the Great Republic's most celebrated prep schools, Phillips
Exeter Academy, where he captained the school's fencing team. Then, like so many of his gifted
classmates, he made the expected move to Harvard... There in his now famous dorm room, right
across the street from where I am writing, he began the steps that would not only make him one of
history's wealthiest people... Croesus and Midas being pikers by comparison... but a social innovator
of literally cosmic significance.
But all that is hindsight. At Harvard, Zuckerberg with his boyish grin that won't quit, danced
administrators a merry measure. Harvard is famous for dealing with exceptional students; they are
there, after all, precisely because they are exceptional... and, as often, difficult... as they try the
patience of lesser deans charged with riding genius with a deft hand... and a recognition that these
students will in due course rule the Great Republic and many other nations, its businesses and
nonprofit organizations of every kind, and one tech enterprise after another. Future success -- and
generous donations to Harvard -- must never be forgotten... and never are.
Zuckerberg, hacking meister.


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Harvard was, of course, familiar with young men of technical brilliance for whom The World's
Greatest University, though undoubtedly an honor, moved just too slow. Quick, can you say Bill
Gates?
Zuckerberg was impatient with things others deemed appropriate and suitable for him; a common
Harvard malady. He had a sense, growing clearer by the day, of what he wanted, and it wasn't
writing term papers on recherche' subjects minutes before they were due.
No, he wanted a career on the Internet, something his young generation "got" which was (and to a
considerable extent still is) terra incognita to its woefully clueless parents. Not to put too fine a point
on it, he spent his time at Harvard inventing what every red- blooded boy wants: a simple, effortless,
infallible way to pick up chicks (and their hunky male equivalents.) And there was the Internet,
universal, revolutionary, exhilarating right before him.... How could this force be put to work
assisting the massive energies of "the urge to merge," the most powerful drive in the lives of
everyone on this planet, especially adolescents pulsating with untrammeled desire...
Mark, a recognized "go-to" guy at Harvard for solving computer problems, first invented something
scholastically useful: "CourseMatch" which gave students absolutely candid (and hence often
abashing to instructors) reviews of all courses and professors. It was an instant, irreverent hit...
Then, he invented Facemash, which matched pictures of two students, asking teen-aged connoisseurs
to deliver comments on the various merits (and demerits) of each. Needless to say, comments were
often rude, crude, hurtful... and funny. Harvard stepped in and killed this enterprise as
"inappropriate". And chastised Zuckerberg, who, to get the personal information Facemash required,
hacked into protected areas of Harvard's sensitive and strictly private computer network. Its
popularity was undoubted -- 22,000 photo-views in its first four hours alone. But what was equally
undoubted was Zuckerberg's blatant disregard of privacy and misuse of other people's data, issues
which will always be part and parcel of his business life and fortune.
Facebook.
In February, 2004 Zuckerberg launched "Thefacebook" at www.thefacebook.com All hell broke
loose amongst Zuckerberg's classmates -- Cameron Winklevoss, Tyler Winklevoss, and Divya
Narendra -- who complained he was using their ideas. They sued, got a settlement and for the rest of
their lives -- no matter how successful they may well be -- will always be overshadowed by
Zuckerberg, and no matter how many bucks they settled for... It Will Never Be Enough. Just as the
hapless owner of the domain name facebook.com probably says, getting a mere $200,000 for a name
that is now worth untold riches. But it is in the nature of entrepreneurs to see things others don't and
reap an avalanche of benefits as a result... and, why not? For after all they shouldered all the risks
which are real enough and daunting.
Young, richer than rich, the apple of Wall Street's eye.
Mark Zuckerberg is now not merely a role model to every young techie just out of rompers, but a
titan amongst plutocrats, whom he can now buy and sell. He is said to be quiet, unassuming, polite,
never flaunting his fabulous wealth. But his may be the technical equivalent of "The Portrait of
Dorian Gray." We shall just have to wait and see.
As for Zuckerberg, he should be reminded of the aphorism by Satchel Paige, "Don't look back.
Something may be gaining on you." Because you can bet on it, Zuckerberg and the wealth of
Facebook with over 800,000,000 members, one-third of all the Internet's ad revenues, and a mailing
list worth billions and billions more, is now the target...
With the Initial Public Offering for Facebook stock coming very soon, this month, Zuckerberg has
other things on his mind, like what's a young man, just 27 years old, to do with 28 billion dollars,

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give or take a buck? There aren't enough things on our tired old planet to purchase... as he'll soon
find out.
But while he's wondering how many zeroes there are in all those billions, he should never stop
focusing on how to improve his corporate baby, for he must tend its cornucopia of information with
strict regards for privacy, and he has a bad record here. He must root out the millions of underaged
users (13 being the threshold) and urge them, with all due respect, to do more with their lives then
develop oversized posteriors clicking computer keys.
He must urge all members to tell the truth (to be barred if they do not), for the "Veritas" (truth) he
learned at Harvard is in lamentable short supply online, with Facebook members amongst the worst
offenders.... Finally, he must work assiduously with all law enforcement personnel for Facebook is a
haven for every human vice and malefactor on Earth. Use some of your mind-boggling fortune to
preserve what is best about Facebook where happy serendipity is a constant occurrence and must
remain so.
** We invite you to post your comments to this article below.




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It's time to recognize those who have failed. It may be the
very best way to get them to succeed. An audacious idea.
by Dr. Jeffrey Lant
Author's program note. In 1962 one of the grandest American musicals hit the cinemas of the Great
Republic. It was Meredith Wilson's "The Music Man"... and we got up and marched as we heard its
effervescent score. No high fallutin' Eye-talian music you had to scratch your head about,
understanding hardly a word.
No, this was Iowa music, Kansas music, music every last citizen of Tennessee and Oklahoma could
understand, every last word. As for the star, insinuating Robert Preston; we all knew someone like
him... scamp, con man, plausible trickster redeemed by the love of a good woman.
Oh, yes, "The Music Man" was something we could get our teeth into... which is why, a mere lad, I
was set the onerous task of mastering its "76 Trombones" on the piano; for the next school recital.
Anyone but a doting mother and her unctuous piano teacher, who had wife and children (and, I
always thought, a bit of a drinking problem) to support would have looked at me on that concrete
piano bench (or so it seemed) and blurted out the first words that came to mind: "He stinks!" But
those words were not heard until...
... the day of the school recital.
Kids good got up and did their bit... that didn't take so long, since there weren't so many of them...
and it was obvious which ones had worked hard and deserved the top prizes.
Then kids, carefully turned out in best bib and tucker, got up and did their mediocre bit. A large
chunk of my classmates found themselves in this category; having done some work, but not enough
to reap the blue ribbons that said "First Prize". They got the red ribbons... just good enough to
assuage anxious parents.
Finally, there were the kids who had to be pushed -- umbrella ferule in the small of their back -- to
get up and recite... or dance... or play an uncooperative instrument. And I -- and my ragged rendition
of "76 Trombones" -- was in this group... stinkers all. But awarded notwithstanding an Honorable
Mention and a few seconds of rousing, possibly even sincere applause, lead by mothers who would
never admit -- much less on school recital day -- their little Hannah, Billie and Mike were anything
other than paragons; "most likely to succeed" tattooed on their foreheads.
Privately, however, even some of the mothers gave vent to the truth; being Midwestern they just
couldn't help themselves.... "They stink!" I heard them say... and then "Jeffrey stinks!"
And so truth came to River City. Truth, embarrassment, red-faced humiliation... which could not be
assuaged by any white ribbon that said Honorable Mention. It all poured out now; how I was
horrid... tone deaf... rhythm challenged... note oblivious... absolutely hopeless.... hot words that
caused my little brother (who had a lifetime of Jeffrey plaudits to work through) to dance with glee...
"Ol' Jeffrey stinks." On this day of days he just couldn't say it enough and knew a profound
happiness long deferred. He talks about it to this very day.
I was 15, I was humiliated, I was determined this would not be the end of the story... .... and that's
why I won the next recital prize fair and square... because I was resolved, and fiercely too, that
"Jeffrey stinks" would not be the last word on this subject...
... In other words, from abashment and humiliation came triumph and reward. So it worked for me
on the grave matter of the school piano recital and so it is about to work for you in your business. For

http://www.GlobalWealthOp.com                   Copyright Vijian Narayanasamy - 2012             13 of 16
Right now chances are you're trying to run your online business manually

I am about to urge that all your business failures, slothful habits, egregious errors, failure to achieve
significant results; that all of these, things which have placed you well and truly amongst the
stinkers... be brought out... and publicized to the world; thereby ensuring that your humiliation be
thorough and detailed...
Why?
So that you will do everything needful, yes move heaven and earth, to ensure you are never, ever in
that shocking place again, your dunce cap retired, your name no more ridiculed but revered, honored
and extolled, which is the only way it should be.
Consider how you did "business" yesterday, the day before, the day before that...
Have you done the necessary to profit? Did you get up early to handle all aspects of your
prospect-generating machine? Did you generate prospects? Follow up (and especially telephone)
prospects? Did you make offers, improve offers, and improve these offers again until you had a deal
and the money that accompanies it? If so, you made money... and have every right to be happy with
yourself... for you are a true and faithful business impresario and you deserve every penny and every
compliment you got.
You did get that profit and those compliments, didn't you? Well, didn't you? If not, it's time for an
alternative approach to the business of helping you succeed in business. It's time for the motivating
Failure Awards, a kick in the pants like no other.
Imagine the following scenario. You wake up tomorrow, go to your website, and see emblazoned
across it these words
"You have just been dishonored with the
BIG-TIME LOSER OF THE DAY PRIZE.
Trustees of the foundation have selected you because you didn't do one darn thing yesterday,
absolutely nothing, to make money, generate leads, work with leads, make offers, close deals and
build your business.
Yep, you are on the bottom of the heap, no money in the till and none expected or possible, until you
change the way you do 'business' so that you can profit from it.
Then you see a picture of yourself festooned with mulish ears... with a caption that says simply
LOSER OF THE DAY... (then the date)."
Your reaction?
How will you feel when you see this? I'll tell you, you'll fly into an unparalleled rage... condemning
everyone... everyone, that is, except the one person whose lack of constructive endeavors got you
there in the first place: that would be you!
Your lack of effort got you this (boobie) prize. It's only your constructive efforts that can get you
out.
But will you make them?
In my humble opinion you will do so faster, with more energy and determination if you publish the
unpalatable truth, shining full, unyielding light on the success you didn't get, letting the world see
your inadequacies. You will hate this situation and rightly so, for being amongst such a passel of
losers is humiliating indeed.

http://www.GlobalWealthOp.com                   Copyright Vijian Narayanasamy - 2012              14 of 16
Right now chances are you're trying to run your online business manually

That's why you should award yourself this egregious and sick-making award... and spend the rest of
this day and every day doing what is necessary to expunge it and reap the substantial benefits which
you'll get when you do.
Now go to any search engine. Play "76 trombones" and get in the mood for success, joy, and many
happy returns of the day, a day where failure is just a word in the dictionary.




http://www.GlobalWealthOp.com                 Copyright Vijian Narayanasamy - 2012           15 of 16
Right now chances are you're trying to run your online business manually


Resource
About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide
range of online services for small and-home based businesses. Services include home business
training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting,
hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online
Home Business Training program by getting a free Associate Membership today.
Republished with author's permission by Vijian Narayanasamy http://GlobalWealthOp.com.




http://www.GlobalWealthOp.com                  Copyright Vijian Narayanasamy - 2012            16 of 16

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Right now chances are

  • 1. Right now chances are you're trying to run your online business manually
  • 2. Table of Contents 1. 'I'm not taking orders from no one.' An appreciation for that force of nature called Sophie Tucker, 'Last of the Red-Hot Mamas'. 2. You SAY you're in business, but that proposition is dubious, as this article reveals in shocking detail. 3. I accuse you of doing everything you can to sabotage your online success.... and what you must do -- at once -- to change that and profit. 4. Spotlight on Mark Zuckerberg, hacker, Harvard drop-out, with a cute smile and a net worth already over 28 billion dollars. What's not to like? 5. It's time to recognize those who have failed. It may be the very best way to get them to succeed. An audacious idea.
  • 3. Right now chances are you're trying to run your online business manually 'I'm not taking orders from no one.' An appreciation for that force of nature called Sophie Tucker, 'Last of the Red-Hot Mamas'. by Dr. Jeffrey Lant Author's program note. I was writing an article the other day about the catastrophic year the African elephant had had in 2011, with record numbers of its dwindling population shot to death for its ivory; thereby moving this majestic animal closer and closer to its likely extinction by 2020. I was angry when I wrote this article, enraged, and I wanted to touch the soul of the world with a story that's certain not to have a happy ending unless we collectively do our bit to turn things around and fast. I knew I needed a song to help make my point, because music can help drive home a point like nobody's business... music not only sooths the savage beast, it capture's people's attention; makes 'em sit up, take note, and (if it's the kind of music I use with my articles) jump up and dance.... looking like a fool, but feeling better than you have in weeks. This is what I needed; this kind of sound right now.... to drive home my crucial message about the elephants and to make people help them. Then all of a sudden, what I needed was in my brain, then I was whistling it. It was "Some of these days," a tune I must have heard a half century ago or more and which my particular Muse inserted in my head to give me what my article needed right then, a big, brassy, in your face tune, getting folks to stop what they're doing and PAY ATTENTION. And if anyone could do that, Sophie Tucker could... and so the "Last of the Red-Hot Mamas" went to work for the last of the oh-so-vulnerable pachyderms whose days on Spaceship Earth may have been significantly extended because of my admonitory words... and Sophie Tucker's punch in the solar plexis of humankind... a punch and an unforgettable wake-up call. So, let's start this article by getting you to go to any search engine and listen to the tune she made her particular calling card: "Some of these days." She made the first of her many recorded versions in 1911. Personally, I prefer the 1926 version, because by then she had learned a lot about music presentation and how to move the folks... and so she belted it out with determination, vehemence and total sincerity: "Some of these days, You're gonna miss me honey Some of these days, You're gonna feel so lonely You'll miss my huggin'. You'll miss my kissin'; You'll miss me honey, when you go away." This wasn't just some flimsy tune to divert you for a minute or two; it was a declaration, a proclamation, a cocktail of anger, determination, insistence; a clarion call to women everywhere to get smarter about men than most women were; to watch out for just who they allowed in their lives and never let some two-bit no-good-nik into the house, despite the fact these guys had a winning way with words and bedside manner. Women, even women with a "good man", a man who treated them like a princess, knew that Sophie had reason to sing her song... that that good man, seeing something "better" could stray... and that women, all women, needed to be alert, vigilant, strong, tenacious, helped by Sophie Tucker, always on the side of The Woman, ready for a wake-up call about The Man. Her early days. To understand Sophie Tucker, you need to understand these facts: * she was born in Russia in 1884 or 1886 (sources vary). http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 3 of 16
  • 4. Right now chances are you're trying to run your online business manually * she was Jewish and proud of it, never disclaiming her heritage; rather celebrating it... as most memorably in "My Yiddish Momme" (1925). * she was plain, she was fat. * she liked "bad" men, liked them a lot and to distraction, more than such men liked her. * And she knew she had talent... though (at the beginning at least) others didn't necessarily share that view... that is until they heard her... and saw how she could work an audience, a talent that spelled box-office and, fast too, international renown. She needed to make what she had work... and she had to do it in the early days of the 20th century... when there was adamant opposition to people like her... and where her success was anything but certain. Still... this woman could sing... delivering a sound that roused the people, moved the people, and with their clever lyrics made the people laugh and want more... feeling better minute by minute, happier than they had been before she opened her mouth... And when she opened that big mouth, Truth, searing Truth, poured out... as well as the humor and comedy which were absolutely essential in making that Truth, and so much of it, palatable, for without this she would have been run out of town, or worse. But she did have that humor and that hilarity at her command and she turned them into rocket fuel and a solid-gold meal ticket. The authentic Tucker formula involved a good woman falling for a rotten man... or a strong woman trying like the dickens to put some stuffin' in a man who's a doormat. And always, always, no matter what she was singing about she glorified women, as she did in "Aren't Women Wonderful" (1936) "Aren't women wonderful, aren't women grand, Aren't they the rulers of this happy land?" Off stage. When she wasn't taking the unlikely elements of her international success and turning them into significant coin of the realm, she married... and married.... and married; her life a revolving door of unsuitable, short-lived men. It probably bothered her (how could it not?) but it never stopped her; besides she knew who really helped and lightened her load.... and it wasn't men. When she died in 1966, she left the bulk of a considerable estate to her... maid; the maid who kept the "Last of the Red-Hot Mamas" up and working until the very end. Thus, even as she faded, she worked; bringing joy to people all over this planet; people who sustained her, laughed with her, hummed the melodies and sang the lyrics of one tune after another, the Tucker touch had turned into classics. She died as she lived, "the last of the red-hot mamas/they've all cooled down but me..." And that's the way she wanted us to see her and the way she went out, a brassy, stentorian dame who liked the wrong men too much, but liked us even more; for she gave all of us enough toe-tappin', laugh-makin' tunes for a millennium... "The Last of the Red- Hot Mamas, gettin' better all the time...." No foolin', ain't this woman wonderful, ain't this woman grand? We shall never see her overheated like again... and we're very much the poorer for that. **** We invite you to post your comments below. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 4 of 16
  • 5. Right now chances are you're trying to run your online business manually You SAY you're in business, but that proposition is dubious, as this article reveals in shocking detail. by Dr. Jeffrey Lant Author's program note. One of Broadway's happiest and most enduring musicals is "How To Succeed In Business Without Really Trying." Written by Frank Loesser; it was released in October, 1961 to immediate acclaim -- and a Pulitzer Prize to boot. Most recently it was revived with Daniel Ratcliffe -- famous for his eponymous role in the Harry Potter films -- starring in the lead role originally done to mischievous perfection by Robert Morse, simultaneously menace and mastermind. I have selected one of the lesser tunes from the production for the occasional music to this article. It's called simply "Coffee Break", and you should go to any search engine now to listen to it. It's about how the absence of coffee -- and therefore the coffee break -- raises more anxiety and lamentation than a plague of locusts and completely stops the whole company, convinced that the end of the world as they know it is at hand. Oh, my! So much grief for one missed cuppa. However, the real shock is not that the coffee was late for the company coffee break, no indeed; the real shock is that more time, trouble, energy, irritation, and anger was expended on this event than on anything else that entire day... including the company's business they were hired to transact...until the outrage about the coffee break was surpassed by certain stale items on the lunch menu... thereby diverting everyone's outspoken attention to this even greater snafu. The sad part is that this kind of ludicrous "crisis" and massive waste of time does not occur solely or exclusively on Madison Avenue or in Broadway shows... it is most likely the way you are running your "business" and why it doesn't prosper. That's why today, I am going to put you and your "business" under the most minute scrutiny, the better to help you understand that your business, as you currently organize and run it -- cannot make the desirable profits of your imagination... until such time as you rethink everything -- absolutely everything -- so that the focus of your energy and action every day is NOT the coffee break... but actually doing BUSINESS. And as this analysis develops right before your very eyes, you are most likely to be chagrined, embarrassed, and horrified - and that's just for openers. On the acute need to perceive what you are really doing every single day. You say you are in business, correct? You say you want substantial, increasing profits, correct? You say you are a hard worker; indeed that the sun never sets on all the work you do, the tasks done, the challenges confronted, correct? In short you are about as swift, intelligent, able and valuable a business person as business has ever seen and that your DNA should be donated to the nation so that generations yet to come may have the benefit of you and your unmatched business expertise and execution. You, of course, are even now nodding your head in sage agreement with this flawless description of you and your business acumen. Modest though you are, you cannot but admit that you are the very paragon and model sketched above... just like Kansas City, you've gone about as far as you can go. It is this proposition swallowed hook, line and sinker by the overwhelming majority of business owners of every kind that keeps you trapped in a business that doesn't grow, expand, prosper and that does not make and will never make the profits you consistently and repeatedly say are the reason you are in business to get and enjoy. YOU and your business under our microscope. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 5 of 16
  • 6. Right now chances are you're trying to run your online business manually Now, it's time to knuckle down to the important, sure-to-be-shocking analysis of what you do during your "business hours"... for you cannot improve your business until you know precisely what you do and precisely when you do it. Business is about two things and two things only... Quick! Can you guess what they are? The correct answer is 1) the generation of qualified prospects and 2) contacting these prospects, making them the most lavish, persuasive offer ever, then closing the deal forthwith. This is the two- step dance that keeps you in business, expands your business, and leads to money, money, money... yours, all yours. Now let's see just what percentage of your average day focuses on these two key points... and what percentage of your business day goes to anything but these two essential tasks. You'll need a pad, a watch, and total honesty. To make this crucial scrutiny work, you will need to be clear about what you do, when you do it, and how long it takes to do it. In other words, you must start by creating a detailed picture of your average business day... and why it either works to produce the prospect leads and orders you need... or why it doesn't. Give this essential project which can launch the most profitable epoch for your business your fullest attention. Nothing will come of this project unless you are careful, thorough, and complete. Your first task is to list all the things you do during your average business day. These will include but will certainly not be limited to * all breaks, kind and duration; * non-business related telephone and other communications; * time spent "surfing" the Web, especially at sites unsuitable for visits during business hours; * gossip with friends and co-workers; * writing ad copy; * creating offers that make sales; * time on the telephone etc where you connect with prospects, and either upgrade them to be qualified prospects, or close them by making sales. Get the picture? What you're trying to do is this: show yourself in unanswerable detail what you do on the average day that has absolutely nothing to do with the identification and closing of prospects... and how much time and effort you expend generating prospects and closing them. Reforms must follow identification of what you are doing wrong, over and over again. Chances are, you will be shocked and abashed by what you discover, for instance now seeing that you spend far more time surfing the Web and gossiping on the phone than you do on that same phone contacting prospects and closing deals. Such pernicious reality must be dealt with at once, for it is costing you money every single day. Start today. Do you care whether your business succeeds or fails? Do you care whether you make more money than less? Do you care whether the limited time you have on this planet is transformed into the maximum amount of coin of the realm, and so serenity, security, satisfaction? http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 6 of 16
  • 7. Right now chances are you're trying to run your online business manually That is why you must do this necessary exercise, and do it today. For you see, succeeding in business without really trying makes a dandy theme for a witty musical... but can in no way be regarded as a truth to build your ever more prosperous business by. That truth will be vividly apparent to you as you implement the recommendations of this important article. *** We invite you to post your comments to this article below. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 7 of 16
  • 8. Right now chances are you're trying to run your online business manually I accuse you of doing everything you can to sabotage your online success.... and what you must do -- at once -- to change that and profit. by Dr. Jeffrey Lant Author's program note. In 1894 Captain Alfred Dreyfus, artillery captain for the General Staff of France, was charged with treason and espionage... thereby inaugurating one of the most outrageous and ignoble events in the entire history of France. It was a story of lies... but not by Dreyfus. It was the story of evidence made up... evidence tampered with... evidence destroyed... but not by Dreyfus. It was the story of grave injustice... deliberately done and with malice... but not by Dreyfus. It was the story of a man attacked, mauled, censored, imprisoned, humiliated, villified because of his religion... but not by Dreyfus. And above all it is the story of how one man with brilliant, slashing language changed the entire debate... securing at long last freedom, restitution and justice for Dreyfus. This man was celebrated novelist Emile Zola who took just two words and transformed them into the most powerful weapon on earth... two words that galvanized a nation, securing the attention and support of the good people of France who, because of Zola, were outraged by the terrible and enduring blot on the honor of France... and who joined their voices to his in the service of truth. J'accuse! These are the words -- I accuse -- which by making the outrages clear -- began the healing process that saved France from ignominy and redeemed her. Now I intend to use the great model created by Zola and to save you from business ignominy... to redeem you... and enable you to profit online... for you have been doing everything possible to fail... and little or nothing to succeed. To help you on your way I have selected the soaring 1937 score Max Steiner wrote for the Best Picture of the Year; "The Life of Emile Zola" starring Paul Muni. Such grand music must enable success... so go to any search engine now and play it. We are ready to begin the transforming process that starts with "I accuse..." and ends with "I salute...", wafted on our way by the grandeur of Steiner's composition. I accuse you of not understanding what business is... of understanding that business is now and always will be about two things and two things only: the generation of prospect leads... and following up with each and every one of these leads to make offers and close business. I accuse you of engaging in endless trivia every day, focusing on anything and everything instead of generating prospects... and calling these prospects, to work with them and begin the development of the business relationships necessary to secure success. I accuse you of trying to run a business solely by email... trying that is to motivate people to buy without doing the most important thing to profit: picking up the phone, calling prospects, engaging prospects, building relations with prospects. I accuse you of sloth, laziness, of sitting around and waiting for success, instead of doing what is necessary -- everything that's necessary -- to build the business you say you want... but for which http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 8 of 16
  • 9. Right now chances are you're trying to run your online business manually there is absolutely no evidence that you have ever done on its behalf any meaningful thing at all. I accuse you of the sin of inertia... of waiting, waiting, waiting, for, what?, a sign from Heaven, an email from God? I accuse you of not knowing what needs to be done, of not educating yourself so that you know how to do it, and not doing the least thing to secure your success. I accuse you of spending more time gossiping on the phone with people who cannot make you richer (your best friend, your bowling buddies, the chick you met bar hopping last week) instead of using the phone to do what it does so well... connecting with the people who can buy from you, buy now, and make you money every single day. I accuse you of trying to build your online business alone, all by yourself, when all the evidence says this is not possible, is absolutely impossible, because there is too much to do...too many things to master... and insufficient time to learn them, then do them. You need a team... and you need it at once. I accuse you of the sin of talking about success far more than doing the necessary deeds and actions that ensure success. You have become, thereby, a specialist in the endless rhetoric and bombastic language of success, while achieving nothing. It is time, therefore, past time, to cease and censure the flatulent babble and get on with the doing. I accuse you of not staying at your post every day until you have achieved the financial objective you have set for yourself for this day, focusing, persisting until you have achieved this goal... every penny of this goal. I accuse you of coddling yourself, of a too prompt tendency to forgive your inadequacies, overlook the negatives, whitewash your poor performances, rationalize your failings, pooh pooh each and every peccadillo, extol too greatly minor triumphs instead of pushing on to make the insignificant significant. The words used by Zola to end his famous declamation to French president Felix Faure, January 13, 1898: "I have but one passion: to enlighten those who have been kept in the dark, in the name of humanity which has suffered too much and is entitled to happiness. My fiery protest is simply the cry of my very soul." I couldn't say it better myself, so won't try. Zola's letter changed the world... my hope is that this changes yours. ** We invite you to post your comments to this article below. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 9 of 16
  • 10. Right now chances are you're trying to run your online business manually Spotlight on Mark Zuckerberg, hacker, Harvard drop-out, with a cute smile and a net worth already over 28 billion dollars. What's not to like? by Dr. Jeffrey Lant Author's program note. I doubt that the subject of today's article is familiar with the celebrated English novelist E.M. Forster, but he ought to be. Foster's famous aphorism "Only connect" is the basis for what is already one of the greatest fortunes in the history of the world. Only connect... and the world is your oyster, all the oysters and all the pearls within them, too. For what is the secret to the vast Zuckerberg fortune but an understanding that people need people, crave connection with them, need togetherness and a place to hang out. And so today I have selected as the incidental music for this article, the song made famous by Barbra Streisand (1964), "People", composed by Jule Styne; lyrics by Bob Merrill. Go now to any search engine and listen to that soaring Streisand sound. Forster got it... Streisand got it... and now Zuckerberg has enabled everyone in the world to get it, for no one more than he, in the entire history of mankind, has connected more people than he has, as effortlessly as he has. And that is both good and not good... as we shall see. Meet Mark Zuckerberg. Whether you are familiar with Mark Zuckerberg depends to a considerable extent on your age and Internet savvy. The greater the one, the less the other, the more this soon to be iconic name will be unknown... and that, of course, means you're the oldest of fogies... and must instantly make amends. I intend to make that very easy for you. Zuckerberg was born on May 14, 1984 in a "Leave It to Beaver" town with the quintessential name of Dobbs Ferry, New York. His life consisted of the very best and most appealing of what suburban life in the Great Republic offers; his father a dentist, his mother (before the birth of her four children), a psychiatrist. His was a loving, close-knit family that valued the most important thing of all: education, and made sure Mark got the best. He was a prodigy from his earliest days; spurred on by his parents, who supplied tutorial assistance for this gifted boy, who seemed to know from conception that computers were his destiny, as they were for the world. He was sent to one of the Great Republic's most celebrated prep schools, Phillips Exeter Academy, where he captained the school's fencing team. Then, like so many of his gifted classmates, he made the expected move to Harvard... There in his now famous dorm room, right across the street from where I am writing, he began the steps that would not only make him one of history's wealthiest people... Croesus and Midas being pikers by comparison... but a social innovator of literally cosmic significance. But all that is hindsight. At Harvard, Zuckerberg with his boyish grin that won't quit, danced administrators a merry measure. Harvard is famous for dealing with exceptional students; they are there, after all, precisely because they are exceptional... and, as often, difficult... as they try the patience of lesser deans charged with riding genius with a deft hand... and a recognition that these students will in due course rule the Great Republic and many other nations, its businesses and nonprofit organizations of every kind, and one tech enterprise after another. Future success -- and generous donations to Harvard -- must never be forgotten... and never are. Zuckerberg, hacking meister. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 10 of 16
  • 11. Right now chances are you're trying to run your online business manually Harvard was, of course, familiar with young men of technical brilliance for whom The World's Greatest University, though undoubtedly an honor, moved just too slow. Quick, can you say Bill Gates? Zuckerberg was impatient with things others deemed appropriate and suitable for him; a common Harvard malady. He had a sense, growing clearer by the day, of what he wanted, and it wasn't writing term papers on recherche' subjects minutes before they were due. No, he wanted a career on the Internet, something his young generation "got" which was (and to a considerable extent still is) terra incognita to its woefully clueless parents. Not to put too fine a point on it, he spent his time at Harvard inventing what every red- blooded boy wants: a simple, effortless, infallible way to pick up chicks (and their hunky male equivalents.) And there was the Internet, universal, revolutionary, exhilarating right before him.... How could this force be put to work assisting the massive energies of "the urge to merge," the most powerful drive in the lives of everyone on this planet, especially adolescents pulsating with untrammeled desire... Mark, a recognized "go-to" guy at Harvard for solving computer problems, first invented something scholastically useful: "CourseMatch" which gave students absolutely candid (and hence often abashing to instructors) reviews of all courses and professors. It was an instant, irreverent hit... Then, he invented Facemash, which matched pictures of two students, asking teen-aged connoisseurs to deliver comments on the various merits (and demerits) of each. Needless to say, comments were often rude, crude, hurtful... and funny. Harvard stepped in and killed this enterprise as "inappropriate". And chastised Zuckerberg, who, to get the personal information Facemash required, hacked into protected areas of Harvard's sensitive and strictly private computer network. Its popularity was undoubted -- 22,000 photo-views in its first four hours alone. But what was equally undoubted was Zuckerberg's blatant disregard of privacy and misuse of other people's data, issues which will always be part and parcel of his business life and fortune. Facebook. In February, 2004 Zuckerberg launched "Thefacebook" at www.thefacebook.com All hell broke loose amongst Zuckerberg's classmates -- Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra -- who complained he was using their ideas. They sued, got a settlement and for the rest of their lives -- no matter how successful they may well be -- will always be overshadowed by Zuckerberg, and no matter how many bucks they settled for... It Will Never Be Enough. Just as the hapless owner of the domain name facebook.com probably says, getting a mere $200,000 for a name that is now worth untold riches. But it is in the nature of entrepreneurs to see things others don't and reap an avalanche of benefits as a result... and, why not? For after all they shouldered all the risks which are real enough and daunting. Young, richer than rich, the apple of Wall Street's eye. Mark Zuckerberg is now not merely a role model to every young techie just out of rompers, but a titan amongst plutocrats, whom he can now buy and sell. He is said to be quiet, unassuming, polite, never flaunting his fabulous wealth. But his may be the technical equivalent of "The Portrait of Dorian Gray." We shall just have to wait and see. As for Zuckerberg, he should be reminded of the aphorism by Satchel Paige, "Don't look back. Something may be gaining on you." Because you can bet on it, Zuckerberg and the wealth of Facebook with over 800,000,000 members, one-third of all the Internet's ad revenues, and a mailing list worth billions and billions more, is now the target... With the Initial Public Offering for Facebook stock coming very soon, this month, Zuckerberg has other things on his mind, like what's a young man, just 27 years old, to do with 28 billion dollars, http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 11 of 16
  • 12. Right now chances are you're trying to run your online business manually give or take a buck? There aren't enough things on our tired old planet to purchase... as he'll soon find out. But while he's wondering how many zeroes there are in all those billions, he should never stop focusing on how to improve his corporate baby, for he must tend its cornucopia of information with strict regards for privacy, and he has a bad record here. He must root out the millions of underaged users (13 being the threshold) and urge them, with all due respect, to do more with their lives then develop oversized posteriors clicking computer keys. He must urge all members to tell the truth (to be barred if they do not), for the "Veritas" (truth) he learned at Harvard is in lamentable short supply online, with Facebook members amongst the worst offenders.... Finally, he must work assiduously with all law enforcement personnel for Facebook is a haven for every human vice and malefactor on Earth. Use some of your mind-boggling fortune to preserve what is best about Facebook where happy serendipity is a constant occurrence and must remain so. ** We invite you to post your comments to this article below. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 12 of 16
  • 13. Right now chances are you're trying to run your online business manually It's time to recognize those who have failed. It may be the very best way to get them to succeed. An audacious idea. by Dr. Jeffrey Lant Author's program note. In 1962 one of the grandest American musicals hit the cinemas of the Great Republic. It was Meredith Wilson's "The Music Man"... and we got up and marched as we heard its effervescent score. No high fallutin' Eye-talian music you had to scratch your head about, understanding hardly a word. No, this was Iowa music, Kansas music, music every last citizen of Tennessee and Oklahoma could understand, every last word. As for the star, insinuating Robert Preston; we all knew someone like him... scamp, con man, plausible trickster redeemed by the love of a good woman. Oh, yes, "The Music Man" was something we could get our teeth into... which is why, a mere lad, I was set the onerous task of mastering its "76 Trombones" on the piano; for the next school recital. Anyone but a doting mother and her unctuous piano teacher, who had wife and children (and, I always thought, a bit of a drinking problem) to support would have looked at me on that concrete piano bench (or so it seemed) and blurted out the first words that came to mind: "He stinks!" But those words were not heard until... ... the day of the school recital. Kids good got up and did their bit... that didn't take so long, since there weren't so many of them... and it was obvious which ones had worked hard and deserved the top prizes. Then kids, carefully turned out in best bib and tucker, got up and did their mediocre bit. A large chunk of my classmates found themselves in this category; having done some work, but not enough to reap the blue ribbons that said "First Prize". They got the red ribbons... just good enough to assuage anxious parents. Finally, there were the kids who had to be pushed -- umbrella ferule in the small of their back -- to get up and recite... or dance... or play an uncooperative instrument. And I -- and my ragged rendition of "76 Trombones" -- was in this group... stinkers all. But awarded notwithstanding an Honorable Mention and a few seconds of rousing, possibly even sincere applause, lead by mothers who would never admit -- much less on school recital day -- their little Hannah, Billie and Mike were anything other than paragons; "most likely to succeed" tattooed on their foreheads. Privately, however, even some of the mothers gave vent to the truth; being Midwestern they just couldn't help themselves.... "They stink!" I heard them say... and then "Jeffrey stinks!" And so truth came to River City. Truth, embarrassment, red-faced humiliation... which could not be assuaged by any white ribbon that said Honorable Mention. It all poured out now; how I was horrid... tone deaf... rhythm challenged... note oblivious... absolutely hopeless.... hot words that caused my little brother (who had a lifetime of Jeffrey plaudits to work through) to dance with glee... "Ol' Jeffrey stinks." On this day of days he just couldn't say it enough and knew a profound happiness long deferred. He talks about it to this very day. I was 15, I was humiliated, I was determined this would not be the end of the story... .... and that's why I won the next recital prize fair and square... because I was resolved, and fiercely too, that "Jeffrey stinks" would not be the last word on this subject... ... In other words, from abashment and humiliation came triumph and reward. So it worked for me on the grave matter of the school piano recital and so it is about to work for you in your business. For http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 13 of 16
  • 14. Right now chances are you're trying to run your online business manually I am about to urge that all your business failures, slothful habits, egregious errors, failure to achieve significant results; that all of these, things which have placed you well and truly amongst the stinkers... be brought out... and publicized to the world; thereby ensuring that your humiliation be thorough and detailed... Why? So that you will do everything needful, yes move heaven and earth, to ensure you are never, ever in that shocking place again, your dunce cap retired, your name no more ridiculed but revered, honored and extolled, which is the only way it should be. Consider how you did "business" yesterday, the day before, the day before that... Have you done the necessary to profit? Did you get up early to handle all aspects of your prospect-generating machine? Did you generate prospects? Follow up (and especially telephone) prospects? Did you make offers, improve offers, and improve these offers again until you had a deal and the money that accompanies it? If so, you made money... and have every right to be happy with yourself... for you are a true and faithful business impresario and you deserve every penny and every compliment you got. You did get that profit and those compliments, didn't you? Well, didn't you? If not, it's time for an alternative approach to the business of helping you succeed in business. It's time for the motivating Failure Awards, a kick in the pants like no other. Imagine the following scenario. You wake up tomorrow, go to your website, and see emblazoned across it these words "You have just been dishonored with the BIG-TIME LOSER OF THE DAY PRIZE. Trustees of the foundation have selected you because you didn't do one darn thing yesterday, absolutely nothing, to make money, generate leads, work with leads, make offers, close deals and build your business. Yep, you are on the bottom of the heap, no money in the till and none expected or possible, until you change the way you do 'business' so that you can profit from it. Then you see a picture of yourself festooned with mulish ears... with a caption that says simply LOSER OF THE DAY... (then the date)." Your reaction? How will you feel when you see this? I'll tell you, you'll fly into an unparalleled rage... condemning everyone... everyone, that is, except the one person whose lack of constructive endeavors got you there in the first place: that would be you! Your lack of effort got you this (boobie) prize. It's only your constructive efforts that can get you out. But will you make them? In my humble opinion you will do so faster, with more energy and determination if you publish the unpalatable truth, shining full, unyielding light on the success you didn't get, letting the world see your inadequacies. You will hate this situation and rightly so, for being amongst such a passel of losers is humiliating indeed. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 14 of 16
  • 15. Right now chances are you're trying to run your online business manually That's why you should award yourself this egregious and sick-making award... and spend the rest of this day and every day doing what is necessary to expunge it and reap the substantial benefits which you'll get when you do. Now go to any search engine. Play "76 trombones" and get in the mood for success, joy, and many happy returns of the day, a day where failure is just a word in the dictionary. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 15 of 16
  • 16. Right now chances are you're trying to run your online business manually Resource About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author's permission by Vijian Narayanasamy http://GlobalWealthOp.com. http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 16 of 16