Marketing Automation Specialist - Carly (CJ) Gorka - Resume: CJ Gorka is a marketing operations professional experienced in marketing automation and project management. She is skilled in building complex workflows, advanced audience segmentation, and analyzing user data. CJ excels in translating technical ideas into simple solutions.

1. C J G O R K A
S E N I O R M A R K E T I N G O P E R A T I O N S S P E C I A L I S T
C O N T A C T S U M M A R Y
618.606.1539 CJ Gorka is a marketing operations professional experienced in marketing automation and
project management. She is skilled in building complex workflows, advanced audience
segmentation, and analyzing user data. CJ excels in translating technical ideas into simple
solutions.
E X P E R I E N C E
SENIOR MARKETING AUTOMATION + PRODUCTION ASSOCIATE 2021 - 2023
Hinge Health | Remote
Hinge Health works with approximately 2,400 clients. The Growth Team builds out
drip/nurture email and direct mail campaigns to encourage employees to join Hinge Health. In
2022, the Growth Marketing team’s deployment efforts accounted for 320,000 new users -
translating to 90% of the company's revenue.
Led development, execution, and automation of growth marketing campaigns, improving
acquisition and retention. Led development, execution, and automation of growth marketing
campaigns, improving acquisition and retention. Partnered closely with Enrollment Marketing,
Client Success, Design, and MarTech teams in order to bring concepts and designs to life.
● Increased email deployment efficiency by 57% through automated member
acquisition deployment marketing builds.
● Built, QA’d, and executed dynamic and personalized messaging templates for complex
multi-touch journeys
● Recommended new tools and features to enhance the quality and efficiency of
marketing communications
● Developed efficient, scalable marketing automation processes and procedures
● Trained new employees and contractors on processes, templates, and journeys
SENIOR MARKETING CAMPAIGN MANAGER 2016 - 2021
Solera Health | Remote
Solera Health has a dynamic platform that provides lifestyle and behavioral social interventions
to impact the most prevalent and costly chronic conditions in the country. Solera matches
members to curated networks of digital providers delivering meaningful health improvements.
Executed, tracked, and analyzed multi-channel marketing campaigns using Marketo, Salesforce
Marketing Cloud, and Iterable.
● Implemented campaigns and customer journeys designed to drive full-funnel
engagement.
● Created multi-channel campaigns, conducted QA, and optimized content and creative
● Cleansed lists, conducted data imports, and monitored funnel metrics using Google
Analytics and Power BI
● Refined content strategy based on testing and and A/B testing results
carlygorka@gmail.com
@carlygorka
S K I L L S
// PROFESSIONAL
A/B Testing + Optimization
Database Management
Fluent in Tech Speak
Healthcare Marketing
Lead Scoring + Routing
Marketing Automation
Multi-Channel Marketing
Project Management
// TECHNICAL
Adobe Creative Suite
Asana
Contentful
Domo
Figma
Google Analytics
Google Postmaster
HTML
InstantData
Iterable
Litmus
Mailchimp

2. C J G O R K A
S E N I O R M A R K E T I N G O P E R A T I O N S S P E C I A L I S T
E X P E R I E N C E c o n t i n u e d
● Managed the client file intake process, data cleansing, and Marketo/Salesforce
Marketing Cloud/Iterable migration projects
● Created and managed 300+ multi-lingual landing pages in Wordpress and Sitecore
MARKETING AUTOMATION SPECIALIST 2014 - 2015
Digital Intersection | St. Louis, MO
Marketo administrator for Eastman Chemical Company's window film product lines. Executed
marketing campaigns and programs, built lead scoring programs, cleaned and optimized data,
built out complex segmentation, created forms and landing pages, and generated reports.
● Launched new workspaces and partitions within the same Marketo instance; built out
new campaigns, programs, lists, segmentations, and lead scoring systems for each
business unit
● Built and launched 170+ Marketo campaigns to support marketing strategy and
pipeline goals
● Developed and implemented standardized best practices, documented all processes
and procedures, and continually audited the platform
PROJECT MANAGER 2013 - 2015
Digital Intersection | St. Louis, MO
Managed website re-design projects and multi-channel campaigns (including direct mail, digital
advertisements, SMS, and email). Composed project proposals and Statements of Work.
Coordinated client communications with multiple teams to keep projects on time, on budget,
and in scope.
● Implemented, tested, and monitored highly targeted SMS campaigns for United
Airlines and the National Football League
● Provided weekly/monthly benchmarking, reporting, and analytics. Provided campaign
recommendations based on these findings, which led to an 6% increase in CTR.
● Conducted a competitive audit for YP Marketing Solutions and documented the
findings in an extensive report that analyzed their biggest competitors in the SEM
space. This audit was reviewed by YP senior executives to evaluate and adjust their
SEM services before launching their new service, ypSearch
Marketo
Mouseflow
Power BI
Salesforce CRM
Salesforce Marketing Cloud
Segment
Sketch (beginner)
Sitecore
SQL (beginner)
Sumotext
Tableau
Tatango
Twilio
Umbraco
WordPress
Wrike
E D U C A T I O N
BACHELOR OF SCIENCE IN
BUSINESS ADMINISTRATION
University of Missouri - St. Louis
2009 – 2012
I N T E R E S T S
Binge watching TV
Gardening
Petting other people's dogs
Rollerblading
Volunteering