A marketing professional with 3+ years of combined experience in marketing automation and project management. Well-versed in digital integration across a variety of products and marketing communications platforms. Experienced in marketing automation and CRM platform administration, social media marketing, demand generation, and complex data integrations. Currently seeking a Marketing Automation role which will effectively utilize all acquired skills, abilities, and areas of expertise as follows: - Project Management - Lead Routing - Drip Nurturing - Closed-Loop Reporting - Email Marketing - Demand Generation - B2B & B2C Marketing - SMS Marketing - SEO, SEM & Analytics

1. Project Management
Lead Scoring & Routing
Drip Nurturing
Demand Generation
Email Marketing
Closed-Loop Reporting
B2B & B2C Marketing
SMS Marketing
SEO, SEM, & Analytics
Marketing Automation
S K I L L S
MARKETING AUTOMATION SPECIALIST
Digital Intersection, 10/2013 - 10/2015
Managed the Marketo database for a Fortune 500 company with over 600,000 leads.
Executed marketing campaigns and programs; lead routing and scoring; data management
and hygiene; segmentation; forms and landing pages; nurture tracks; and reporting.
• Optimized and proactively maintained the lead database through data cleansing,
enrichment, and augmentation, which allowed for more accurate segmentation
and targeted marketing campaigns towards key customers and accounts.
• Built, tested, and launched 144 marketing automation campaigns (including drip,
nurture, batch, and trigger campaigns) that supported the client’s marketing
strategy and pipeline goals.
• Launched three new workspaces and partitions within the platform and
campaigns, flows, segmentations, tracks, and scoring systems for the separate
business units.
• Developed and implemented standardized best practices, documented all
processes and procedures, and continually audited the platform’s performance.
PROJECT MANAGER
Digital Intersection, 10/2013 - 10/2015
Supported website re-design projects; managed direct mail, SMS, and email campaigns;
composed project proposals and SOW; conducted competitive brand audits, and
coordinated client communications with multiple teams in order to keep projects on time
& within budget.
• Implemented, tested, and monitored complex, highly-targeted SMS campaigns.
Provided campaign recommendations and weekly/monthly benchmarking,
reporting, and analytics.
• Conducted a 3 month-long competitive audit for YP Marketing Solutions and
documented the findings in a 62-page audit comparing eight of its biggest
potential competitors in the SEM space. This audit was reviewed by YP senior
executives in order to evaluate and adjust their SEM services before officially
launching ypSearch.
E X P E R I E N C E
BACHELOR OF SCIENCE
Business Administration
University of MO - St. Louis
2009– 2012
E D U C A T I O N
A marketing professional with 3+ years of combined experience in marketing automation
and project management. Well-versed in digital integration across a variety of products
and marketing communications platforms. Experienced in marketing automation and CRM
platform administration, social media marketing, demand generation, and complex data
integrations. Currently seeking a Marketing Automation role.
P R O F E S S I O N A L P R O F I L E
636.288.9207
carlygorka@gmail.com
Waterloo, IL
CARLY GORKA
M A R K E T I N G A U T O M A T I O N S P E C I A L I S T
Marketo Certified Expert
July 2015 - July 2016
C E R T I F I C A T I O N S

2. Microsoft Office Suite
Adobe Creative Suite
HTML5
CSS (beginner)
Domo
Exact Target
Google AdWords & Analytics
Hootsuite
jQuery (beginner)
Kentico
Mac OS X
Marketo
SharePoint
SharpSpring
Sumotext
Tatango
Teamwork Project Manager
Umbraco
Vigorate
Wordpress
T E C H N I C A L
S K I L L S
EVENT MARKETER
MKTG INC, 05/2012 - 08/2014
• Coordinated and executed on-premise and off-premise events.
• Shared knowledge of brands and use of products to current and potential
consumers.
• Reported key demographics and industry trends/preferences to management.
MARKETING INTERN
Anders CPAs + Advisors, 09/2012 - 04/2013
• Designed creative and original proposal and audit covers using Adobe Creative
Suite.
• Researched and collected data regarding prospective companies and clients, then
compiled and entered data into the company’s pipeline (Sharepoint).
• Proofread, revised, and published blog posts in WordPress and incorporated
strategic SEO keywords in order to boost traffic.
E X P E R I E N C E c o n t i n u e d
636.288.9207
carlygorka@gmail.com
Waterloo, IL
CARLY GORKA
M A R K E T I N G A U T O M A T I O N S P E C I A L I S T