The presentation highlight the work of HOMAI doing to promote holography industry in India and to protect consumers from ill effects of counterfeiting.

1. Characterizing the
Indian Holography
Market
Presented by:
Chander S Jeena
Secretary – HOMAI
Holopack-Holoprint, Malaysia, 16 Nov 2010
20 years of excellence

2. Past: How it started
1991 Holography started in India with
2 or 3 companies
Industry association HOMAI
1998 formed by 9 members and industry
size of US $ 13 million
2010 Today: Anchored by 30 HOMAI
members and total units 50 industry
size of US $ 88 million

3. Machinery
21 63
Master Narrow
origination web
2D3D /Dot matrix machines
51
45 Wide
web
Metallizers
machines

4. Growth Rate
Annual % Growth Rate in last 4 years in sales turnover*
30 28
23
25
20
15 11 11
10
5
0
2005-06 2006-07 2007-08 2008-09
*Based on HOMAI financial study of its members

5. Market
Government Private Sector
Holographic Excise Pharma
Adhesive Label on Liquor
Auto Parts
Voter ID card Decoration
Toll tax passes / ID’s
Entry tickets
FMCG
Degree / Certificates Chewing tobacco /
Indian cigarette
Mining &
Books & tickets etc
Minerals

6. Market
Inorganic Growth – Untouched sector in Govt.
Currency 15 billion notes printed in 2008-09
Smuggled cigarette account for
Tobacco
14 % of total consumption
Postage
Stamp & No exact estimates available
UID / ID Requirement of 550 million units

7. Highlights in recent past
Adoption of high end technologies
1. High security master origination system
2. UV embossing
3. Registered De-met
4. Integration of hologram with security inks
5. Jet numbering / UV numbering / Laser numbering
6. Track & Trace system
7. In house R&D and Innovation and rewarded by
IHMA from time to time

8. Highlights in recent past
Going Global
Active participation in int. tenders
Exporting to more than 20 countries
Working cordially with Int. Bodies
10 Indian companies are IHMA member
HOMAI HIR merged with IHMA HR

9. HOMAI - Introduction
A self regulated disciplinary body came into
existence in 1998 to promote and regulate the Indian
hologram industry.

10. Role of HOMAI
1. Information Flow
-Value Added Services (PM & TA)
-Market Reports
2. Promotion of Holography
-Newsletter & Website
-Participation in industry Events
-Industry Representation / Lobbying
3. Development of Hologram Standards (HOMAI & TUV)
4. Anti-Piracy Cell

11. Role of HOMAI
Information Flow
Daily email service
Press Monitor providing business news on
Hologram, IPR, Patent,
Counterfeiting & Innovation
etc
Daily email service
Tender Alert
providing industry tender’s
(Domestic + International)
Market Study Annual financial study
and sector study

12. Role of HOMAI
1. Information Flow
-Value Added Services (PM & TA)
-Market Reports
2. Promotion of Holography
-Newsletter & Website
-Participation in industry Events
-Industry Representation / Lobbying
3. Development of Hologram Standards (HOMAI & TUV)
4. Anti-Piracy Cell

13. Role of HOMAI
Promotion of holography - Newsletter
Tobacco Currency Auto Parts Becomes an
effective
medium for
promoting
Indian
Holographic
industry in
the global
arena
Issue Raised in year 2010

14. Role of HOMAI
Promotion of holography – Supporting Events
Holopack Holoprint
Global Fraud and Anti-Counterfeiting
Conference
Anti-Counterfeiting Summit, India
Packaging Plus India
India Label Show 2008, 2010
Print Pack 2009, 2010

15. Role of HOMAI
1. Information Flow
-Value Added Services (PM & TA)
-Market Reports
2. Promotion of Holography
-Newsletter & Website
-Participation in industry Events
-Industry Representation / Lobbying
3. Development of Hologram Standards (HOMAI & TUV)
4. Anti-Piracy Cell

16. Role of HOMAI
TUV Rheinland – HOMAI
Hologram Security Standard
Working on development of security standards for Indian
Holography industry and can be adopted by IHMA. This
Standard shall be based on;
1. ISO 27001
2. ISO 28000
3. TUVR Brand Protection Platform
4. DPA (Data Protection Act)
5. PTP (Prototype Protection)
6. BS25999 (Business Continuity Management)
7. Indian Standards (BIS & others)

17. Role of HOMAI
1. Information Flow
-Value Added Services (PM & TA)
-Market Reports
2. Promotion of Holography
-Newsletter & Website
-Participation in industry Events
-Industry Representation / Lobbying
3. Development of Hologram Standards (HOMAI & TUV)
4. Anti-Piracy Cell

18. Role of HOMAI
Anti-Piracy Cell
Working effectively under the Governing Body of
HOMAI
2010
Unit unearthed 1
Raided, owners 1
arrested and
machinery seized by
Police

19. Role of HOMAI
Road Ahead
1. Implementation of HOMAI-TUV Hologram
security standards
2. Strengthening the representation with
Government
3. Increase the expertise of members –
technical and managerial training / lectures
/ seminars
4. Standardization of raw materials
5. Industry specific testing laboratory

20. Characertising the Indian market
Thank
you..