How big is the "next big thing" of The Internet of Things forecast to be? What are the best practices for building smart brands? And which brand examples can teach marketers how to develop a competitive advantage today to capture, engage and retain the customers of tomorrow? Through this presentation Christina "CK" Kerley covers the 5 best practices for building smart brands—across the critical areas of expanding value, empowering customers, providing simplicity, co-creating dynamic experiences and instilling personalization—supported by examples from a mix of industries. NOTE: a version of this presentation with audio is available--see slide 4 for URLs.

1. THE
SMART
R E V O L U T I O N
Building Smart Brands For Tomorrow’s Smarter World
Audio Slideshow
&
Free eBook!
Web: allthingsCK.com
Christina “CK” Kerley
Twitter: @CKsays

2. Hi, I’m CK. I’ll Be Your Host…
#1
The SMART Revolution:
What It is, Why It’s Important
#2
Building Smart Brands:
5 Best Practices & Examples
#3
BONUS eBook:
Get Your Free Copy!

3. From Smartphones To…
Portables
Wearables
Embeddables
Ingestibles
Implantables
SMART EVERYTHING!

4. WAIT! Before You Get Started…
This Presentation Is Available With Audio…
CLICK HERE FOR AUDIO VERSION

5. Mobile’s Anytime-Anywhere Power
Has Overtaken The Entire World

6. Now, Mobile’s Newest, Boldest
and Biggest Frontier…
Is Connecting Things—Not People.

7. From Smartphones To…
Portables
Wearables
Embeddables
Ingestibles
Implantables
SMART EVERYTHING!

8. These Technologies Go By Many Terms…
Ubiquitous Computing
“UbiComp”
The Internet of Things
“IoT”
Machine-to-Machine
Communications
“M2M”
… And Companies Brand Them In Many Ways

9. Why Do I Call It:
The Smart Revolution?
SMART Byproducts:
Smart products, services and
brands are the key byproducts
of these emerging technologies
SMART Benefits:
The benefit of connecting
things is creating smart
systems for B2B and B2C
applications across all industries
SMART Best Practices:
For marketers, the best
practice—and goal—is to
create smart brands for
their target audiences

10. The “Next Big Thing” Is Going To Be:
Really,
REALLY….
Billions of Smart Things… Trillions In Value

11. Verizon predicts
19 billion
connected
things by 2016
Cisco is forecasting
50 billion
connected
things by 2020
Morgan Stanley is predicting
75 billion
connected
things by 2020
Billions of Connected Things!

12. Credit Suisse
Ten-Fold Increase In Wearables By 2016
by 2016: From $3-$5 billion… to $30-$50 billion
IDC is forecasting
$8.9 Trillion In Global Spending
by 2020
Cisco is forecasting
$14.4 Trillion In
Value At Stake
by 2022
Trillions of Dollars!

13. Imagine your life without
your smartphone…
Right now it’s only our
phones that are smart.
Soon, all the things that
make up the world all
around us will be smart.

14. #1
Expand
Value
#2
Empower
Customers
#3
Provide
Simplicity
#4
Dynamic
Experiences
#5
Instill
Personalization
5 Best
Practices
SMART BRANDS!

15. Smart Brands
Transform
Single, Dumb
Products
Into Fuller,
Smarter Solutions
For Customers
Best Practice:
Expand Value
#1

16. Nike: From Athletic Products Provider To Personal Trainer
(And Fitness Network)
Expand Value

17. Asthmapolis: Transforming An Asthma Inhaler Into A Smart
Partner In Managing—And Preventing—Asthma Attacks
Expand Value
©2013 Christina “CK” Kerley/CKB2B All Rights Reserved

18. Smart Brands
Empower
Customers
Through New
Insights That
Drive Better
Outcomes
Best Practice:
Empower Customers
#2

19. Jawbone “UP” Band: Track and Understand Your Levels
of Activity and Sleep—Easily and Automatically
Empower Customers

20. Adhesive Vitals Monitor: Monitor Your Stats In
Real-Time, All The Time—Take Control of Your Health!
Empower Customers

21. Smart Brands
Replace
Complexity
With Simplicity
For Customers
Best Practice:
Provide Simplicity
#3

22. GlowCaps: Transforming “Dumb” Pill Bottles Into Smart
Medication Reminders
Provide Simplicity

23. Tagg:
Never Lose Fido Again… And Track His Fitness Activity
Provide Simplicity

24. Smart Brands
Turn Static
Elements into
Dynamic
Experiences
For Customers
Best Practice:
Dynamic Experiences
#4

25. Golf: Sensor-Enabled Glove Gives The Game A New Element
of Excitement And Help Players Track Their Progress
Dynamic Experience

26. Vail Resorts: Transforming the Ski Ticket Into A Device That
Tracks & Awards Progress Enables A Whole New Skiing Experience
Dynamic Experience

27. Smart Brands
Are MicroPersonalized by
Customers—Not
Mass-Produced
by Companies
Best Practice:
Instill Personalization
#5

28. Nest:
The Thermostat That Learns And Acts On Your
Personal Preferences And Habits
Instill Personalization

29. Retail: Personalizing the Chaotic Big-Box Retail Trip Into A
Boutique Shopping Experience
Instill Personalization

30. From Smartphones To…
Portables
Wearables
Embeddables
Ingestibles
Implantables
SMART EVERYTHING!

31. #1
Expand
Value
#2
Empower
Customers
#3
Provide
Simplicity
#4
Dynamic
Experiences
#5
Instill
Personalization
5 Best
Practices
SMART BRANDS!

32. Get The
eBook!
Go to:
allthingsCK.com
Click on “eBooks”

33. QUESTIONS For CK ?
Comment: Leave A Comment
Tweet Me: @CKSays
Email Me: CK@allthingsCK.com
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