"The Seven Wonders of China's Mobile World" was presented by C. Keiko Funahashi at mLearnCon 2013 (Mobile Learning Conference & Expo) held in California in June by eLearning Guild. Articles and statistics that are referenced in the presentation can be found at the end of the slide deck and referenced reports can be downloaded from the "More" tab in the sidebar.

1. The seven wonders
China’s mobile world
mLearnCon 2013Ÿ Session 907 Ÿ Bringing mLearning to China
By C. Keiko Funahashi Ÿ keiko@ckeikofunahashi.com
of

2. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Active iOS/Android Devices
250,000,000
2

3. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Smartphone = iPhone in China?一
二
三
四
五
六
七
4
How are things going, Android?
App Store & Google Play in business?
Do people pay for apps?
Let’s integrate SNS!
Let’s have Youtube videos!
What, Where, When, Why of app users

4. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
SMARTPHONE = IPHONE
IN CHINA?一

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6. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi1
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7. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Smartphone Market Share by Price
13.7%
40.4%
46.3%
$160
$400
8

8. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Coolpad 5211 from Yulong Computer
$90
9

9. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Huawei C8813
$160
10

10. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Lenovo A706
$210
11

11. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Xiaomi M2
$320
12

12. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Samsung Galaxy SIII
$520
13

13. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
iPhone 5 (16GB)
$860
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14. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Smartphone Brands
Samsung
Apple
Lenovo
Sony
Huawei
1
2
3
4
5
ChinaWorldwide
15
Samsung
Yulong Computer
Huawei
Lenovo
Apple

15. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Smartphone Domestic Brands
68%
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16. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
HOW ARE THING GOING,
ANDROID?二

17. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Smartphone Market Share From
2012 Q4
18

18. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Galaxy SIII Xiaomi M2 Lenovo A706 Huawei C8813 Coolpad 5211
High ($520) Mid ($320) Mid ($210) Low ($160) Low ($90)
4.8” 4.3” 4.5” 4.5” 4.0”
2012 2013 2013 2013 2013
1280x720 1280x720 854x480 854x480 320x480
Samsung
Exynos 4212
Qualcomm
APQ8064
Qualcomm 8225Q Snapdragon
MSM8625
Snapdragon
MSM7625A
1.4 GHz 1.5 GHz 1.2 GHz 1.2 GHz 1.0 GHz
16 GB
1 GB RAM
16GB
2 GB RAM
4GB
1 GB RAM
4 GB
1GB RAM
1 GB
512 MB RAM
Android 4.0 Android 4.1 Android 4.1 Android 4.1 Android 2.3
Android Smartphone Examples
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19. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
APP STORE & GOOGLE PLAY
IN BUSINESS?三

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23. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Android Market
http://apk.hiapk.com/
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24. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
91 Assistant
http://zs.91.com/
25

25. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi26

26. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
DO PEOPLE PAY FOR APPS?四

27. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Paying for apps?
But all the apps are free.
Mr. Wang, late 20’s, Android phone user
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28. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Apps purchased per month
49%
39%
29
$0
$1.50
$8.00

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30. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
LET’S INTEGRATE SNS!五

31. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
of
F

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34. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
LET’S INTEGRATE SNS!五

35. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Social Login
36

36. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Social Media Integration
Agnitus
37

37. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Reconsider…
Facebook
Google+
Twitter
Linkedin
Microsoft acct
38
Do consider…

38. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Reconsider…
Facebook
Google+
Twitter
Renren.com
PengYou.com
Kaixin001.com
39
Do consider…

39. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Reconsider…
Facebook
Google+
Twitter
Sina Weibo
Tencent Weibo
Tencent QQ
WeChat
40
Do consider…

40. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
LET’S HAVE YOUTUBE!六

41. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
3rd Party Service Integration
Toontastic
42

42. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
3rd Party Service
Integration
Goodreader
43

43. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Reconsider…
Youtube
Vimeo
Local video sites
§ Youku.com
§ Tudou.com
44
Do consider…

44. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Reconsider…
Google Baidu.com
Bing.com
Yahoo.com
(not .hk or .tw)
45
Do consider…

45. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Reconsider…
Google Drive
Google Docs
Dropbox
Sugarsync
Skydrive
Box.com
Evernote
46
Do consider…

46. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Tools
47

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Tools

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49. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
WHAT, WHERE, WHEN, WHY
OF APP USERS七

50. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
What : Frequently Used Apps
1. Social/Communication (IM, weibo etc.)
2. System tools (Browser, security)
3. News
4. Games
5. Navigation/Maps
6. Media (Music, video)
7. Online shopping
8. Reading/Education
9. App tools (Battery monitor etc.)
10. Photo
…
51

51. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Where & When
#3
52

52. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
#2Where & When
53

53. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
#1Where & When
54

54. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
How long
< 3 min
59%
55

55. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
High-, mid-, low-price range phones一
二
三
四
五
六
七
Diverse local Android phone options
Domestic app distribution services
Localized monetization strategies
Chinese SNS’s
Some services blocked in China
They love apps & are serious about learning

56. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
谢谢
Friends in Shanghai
Mr. Henry Fong, CEO of Yodo1, Beijing, China
acknowledgements

57. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
References
Slides 2: “China surpasses US as biggest market for Apple, Android devices” Feb 18, 2013 on Apple Insider
http://appleinsider.com/articles/13/02/18/china-surpasses-us-as-biggest-market-for-apple-android-devices
Slide 8: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Research
http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf
Slide 8: “Apple, Samsung’s next critical play: Affordable smartphones” April 29, 2013 on CNET
http://news.cnet.com/8301-1035_3-57581775-94/apple-samsungs-next-critical-play-affordable-smartphones/
China's gross national income per capita totaled $4,940/year in 2011, World Bank
http://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita
Slide 13: http://product.yesky.com/product/787/787691/param.shtml
Slide 12: http://product.yesky.com/product/782/782972/param.shtml
Slide 11: http://product.yesky.com/product/829/829938/
Slide 10: http://product.yesky.com/product/824/824086/
Slide 9: http://product.yesky.com/product/832/832958/
Slide 15, 16: “Apple grabs No.5 spot in growing Chinese smartphone market” May 9, 2013 on Apple Insider
http://appleinsider.com/articles/13/05/09/apple-grabs-no-5-spot-in-growing-chinese-smartphone-market

58. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Slide 15, 16: “Smart mobile device shipments exceed 300 million in Q1 2013” May 9, 2013 on Canalys
http://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013
Slide 18: “Update on the market for smartphones and mobile security Q4 2012“ by Sino Market Research
http://www.sino-mr.com/cn/uploadfile/20130305174551328.pdf
Slide 24: http://apk.hiapk.com/
Slide 25: http://zs.91.com/
Slide 26: “How to publish western smartphone games in China – Youtube video of Yodo1’s GDC 2013 talk” April 3, 2013
http://www.yodo1.com/how-to-publish-western-smartphone-games-in-china-gdc-henry-fong-yodo1
Slide 26: ”Android app stores of China: What western mobile game developers need to know” April 23, 2013 on Gamasutra
http://www.gamasutra.com/blogs/HenryFong/20130423/19101/
Android_App_Stores_of_China_What_Western_Mobile_Game_Developers_Need_to_Know.php
References

59. mLearnCon 2013 Ÿ Bringing mLearning to China: The Seven Wonders of China’s Mobile World Ÿ By C. Keiko Funahashi
Slide 29: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Service
http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf
Slides 38-40: “5 things you need to know about Chinese Social Media” October 25, 1012 on Forbes
http://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/
Slide 48: http://greatfirewallofchina.org/
Slide 47: https://en.greatfire.org/
Slide 49: http://en.wikipedia.org/wiki/List_of_websites_blocked_in_the_People's_Republic_of_China
Slide 51-54: “Distribution of monthly expenditure on mobile apps in China in 2012” by Dratio Internet Data Service
http://www.dratio.com/uploadfile/2012/0427/20120427022842778.pdf
Slides 55: “UMENG Insight Report: China mobile internet 2012 review” March 2013 by UMENG
http://tip.umeng.com/uploads/data_report/q3_2012_english.pdf
References