Presentation slides from my presentation on Resetting Your Mobile Strategy for Convergence in 2014 at Innotech Austin, October 16, 2013.

1. RESETTING YOUR MOBILE STRATEGY FOR
CONVERGENCE IN 2014
C.K. SAMPLE III
VP OF TECHNOLOGY & ENGINEERING
Wednesday, October 16, 13

2. IF YOU WANT TO HELP SPREAD
THIS PRESENTATION THEN
#MOBILESOCIETY
#INNOTECHATX
FOLLOW @CKSAMPLE &
@CHAOTICMOON
Wednesday, October 16, 13

3. Wednesday, October 16, 13

4. WE KNOW WHAT LARGE BRANDS NEED
Wednesday, October 16, 13

5. WE ALSO LIKE TO EXPERIMENT & INNOVATE
Wednesday, October 16, 13

6. WANT TO KNOW MORE?
Wednesday, October 16, 13

7. WANT TO KNOW MORE?
GOOGLE “CHAOTIC MOON”
Wednesday, October 16, 13

8. A BRIEF LOOK BACK AT
THE PAST DECADE
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9. 10 YEARS AGO IN LATE 2003...
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10. IN 2007, STEVE JOBS CHANGED THE WORLD
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11. IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSER
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12. IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSER
A DATA DEAL WITH AT&T
Wednesday, October 16, 13

13. IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSER
A DATA DEAL WITH AT&T
SELF-CONTAINED APPLICATIONS
Wednesday, October 16, 13

14. IN 2008, AN APP ECONOMY WAS BORN
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15. IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREE
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16. IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREE
IN APP PURCHASES
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17. IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREE
IN APP PURCHASES
SUBSCRIPTIONS
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18. IN 2010, WE GOT A BIGGER SCREEN
http://www.sampletheweb.com/2010/01/28/steve-jobs-grammar-gaffe-missing-helper-verb-in-ipad-presentation/
Wednesday, October 16, 13

19. IN 2011, GOOGLE COUNTERED...
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20. IF YOU ARE HERE TO LEARN WHAT YOUR
MOBILE APP STRATEGY SHOULD BE YOU
ARE THINKING ABOUT IT WRONG
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21. SHOULD YOU BUILD A MOBILE WEBSITE?
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22. SHOULD YOU BUILD A MOBILE WEBSITE?
NO
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23. SHOULD YOU BUILD A MOBILE WEBSITE?
NO
STEVE JOBS SOLVED WEB ON MOBILE
IN 2007
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24. A BRIEF LOOK AT
NOW
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25. TODAY...
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26. Wednesday, October 16, 13

27. http://www.ccsinsight.com/press/company-news/1655-mobile-phone-sales-will-hit-186-billion-in-2013-as-strongsmartphone-growth-continues
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28. PLANNING FOR
TOMORROW
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29. IF YOU ARE PLANNING A SEPARATE MOBILE
STRATEGY AND YOU ARE NOT BETTING ON
CONVERGENCE THEN YOUR DIVIDED
STRATEGY WILL FAIL
Wednesday, October 16, 13

30. MOBILE MATTERS BECAUSE EVERYTHING IS
MOBILE NOW. THERE IS NO SEPARATE
STRATEGY THAT ISN’T MOBILE.
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31. YOUR STRATEGY NEEDS TO BE FOCUSED ON
CONVERGENCE
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32. CONVERGENCE MEANS
USER-CENTERED DESIGN
ACROSS ALL PLATFORMS
SO YOU’RE PREPARED FOR THE
CONTINUED GROWTH OF BYOD
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33. ADOPTION
IS KEY
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34. NEED HELP?
HELLO@CHOATICMOON.COM
THANK YOU
Wednesday, October 16, 13