Fee v Free

•

0 j'aime•245 vues

Claire Barker

Business Technologie

PERFECT INFORMATION CONFERENCE 2012

Free vs Fee
Why on earth should we pay?
And how is anybody going to earn any money?

PERFECT INFORMATION CONFERENCE 2012

Introduction

Paul Al Nakaash
Head of Content

PERFECT INFORMATION CONFERENCE 2012

Context

• Knowledge Professional
• Information Services
• Research department
• Marketing
• Sales

PERFECT INFORMATION CONFERENCE 2012

The internet...

... has turned the
publishing industry
upside down

Link to
http://www.youtube.com/watch?v=wl1HsZpKAdQ

PERFECT INFORMATION CONFERENCE 2012

How did the publishing
industry respond?

• Newspapers are stale
• Physical form is dead

PERFECT INFORMATION CONFERENCE 2012

Regional titles.

Who needs ’em?

PERFECT INFORMATION CONFERENCE 2012

High value content
that is free.

• Well written journalism
• NGOs, Government,
Associations

PERFECT INFORMATION CONFERENCE 2012

High value content
that isn’t free.

• Well written journalism
• B2B
• Aggregators

PERFECT INFORMATION CONFERENCE 2012

The knock on effect.

• How do you get to the right
information at the right time?
• Why can’t we have one platform?

PERFECT INFORMATION CONFERENCE 2012

Zeroing in.

• Targeted searching
• Indexing
• Role-based apps

PERFECT INFORMATION CONFERENCE 2012

The big picture.

• Visualisation tools
• Analysis
• Smart searching

PERFECT INFORMATION CONFERENCE 2012

The black hole.

• Gaps in information
• Cut back in editorial
• Syndicated copy

PERFECT INFORMATION CONFERENCE 2012

Defend.

• Paywall
• Aggregators
• NLA

PERFECT INFORMATION CONFERENCE 2012

Changing trends.

• Social media
• Role-based apps
• Visualisation tools

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5. Link to http://www.youtube.com/watch?v=wl1HsZpKAdQ

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