2. This Week...
Volkswagen Suite, Tweet a coffee, Art is motion, The Queen Anne Hotel, Europe is
just next door
Volkswagen Suite
Volkswagen
Tweet a coffee
Starbucks
Art is motion
Lexus
The Queen Anne Hotel
Booking.com
Europe is just next door
SNCF
3. Volkswagen Suite
Volkswagen
Driving whilst tired is one of the main causes behind
road accidents.
Volkswagen decided to make use of old and unused
hotel/motels and create comfortable clean rooms for
those who needed a rest. They called them the
„Volkswagen Suites‟, and all drivers needed to access the
rooms were their VW car keys.
The campaign successfully gets the point across while
portraying VW as a brand that gives due importance to
its customers and allows them to enjoy all the facilities
that they truly deserve.
VW looks to create a brand experience as it uses the
concept of Corporate Social Responsibility and wraps it
up with compassionate selling.
4. Tweet a coffee
Starbucks
Coke envisioned a world where one day you could buy the
world a coke to promote harmony. Now Starbucks are
letting you do something similar with the help of Twitter.
Customers in the U.S. can now simply sync their Starbucks
account to their Twitter account and tweet to
@tweetacoffee and the Twitter handle of the gift
recipient, which will then send the recipient a $5 digital
eGift. Customers can them redeem the $5 Starbucks Card
e-gift at participating Starbucks stores in the U.S., either
by printing out the e-gift, showing it directly on their
mobile device, or by loading it to their Starbucks mobile
app. The first 100,000 customers who tweet a coffee using
a Visa card will also receive a $5 Starbucks Card e-gift for
themselves.
This is Starbucks next step in the social digital gifting
offering.
5. Art is motion
Lexus
Your car is an extension of your personality. But what
about your driving style?
Happiness Brussels and Lexus worked together to build
a generative artwork on-board system on Lexus‟ new IS
300h hybrid car that “paints” a digital picture of the car‟s
owner in real time based upon his driving style and
efficient use of energy, every second he drives. This is
displayed on the front video screen of the car.
A photo of the owner is uploaded onto the on-board
computer which collects data on RPM, speed and
hybridity. Through the work of generative artist Sergio
Albiac this is converted into paint brush strokes. For
example, if you drive fast the brush strokes will be more
abstract, less realistic. Cool blue hues mean the driver is
enjoying a chilled out grand tour while silently cruising
along in electric mode.
6. The Queen Anne Hotel
Booking.com
Booking.com has dared customers to stay in 7 of
America‟s most haunted hotels in their chilling Halloween
ads. The campaign has used a series of movie style
posters and a movie trailer themed TV ad.
The posters rolled out in movie-theatre lobbies across
America beginning Oct. 25. The ad copy at the bottom
of each ad is designed to replicate the style of movie
credits. Each poster promoting a different property, all
apparently inhabited by ghosts, each with a different
story behind it.
Booking.com have also used a TV commercial which
specifically focuses on one of the haunted hotels
advertised in the campaign, the Queen Anne
Hotel, where room 410 is supposedly haunted by Miss
Mary Lake, the headmistress of a school that used to be
housed at the property.
7. Europe is just next door
SNCF
Very cool stunt from SNCF.
What if it only took the opening of a door to be sent, in a
second, from France to another large European city?
Passersby in Paris were able to play with a mime artist in
Milan, have their portraits drawn in Brussels, dance with a
hip-hop crew in Barcelona, share a romantic boat ride on
Geneva Lake, and join a group of young Germans on a bike
ride across Stuttgart.
