2. This Week...
Steak when you land, Search Engine Ad, Magic Vision, Headphone music festival, QR
code recruitment
Steak when you land
Morton‟s Steakhouse
Search Engine Ad
Volkswagen
Magic Vision
J&J
Headphone music Festival
Sony
QR code recruitment
Berrge Tattoo
3. Steak when you land
Morton‟s Steakhouse
A guy called Peter Shankman jokingly tweeted Morton‟s
Steakhouse before he got on a flight to ask them if they could
meet him at the airport with a steak when he landed. He said
he was going to arrive home too late to make dinner.
When he did land, he was shocked to be greeted by a man in
a tuxedo with a steak, shrimp, some sides, and some
silverware! The nearest Morton‟s was over 30kilometres away
so there was a substantial effort required to make it happen.
Peter Shankman is a regular customer and he has 100,000
followers on Twitter, so I‟m sure Morton‟s didn‟t take this on
lightly, but in any case, it‟s a lovely example of great customer
service, that earned them a huge amount of PR coverage.
.
4. Search Engine Ad
Volkswagen
Volkswagen used „hardcore SEO craftsmanship‟ to „game‟
the Google search results.
When users searched for „Ultimate Business Car‟ in
Google image search, the top results resulted in one
continuous ad for Volkswagen.
This has been tried many times and any current
searches result in images relating to the campaign.
5. Magic Vision featuring the Muppets
J&J
Johnson & Johnson wanted to turn the BAND-AID
bandage itself into an experience that would turn
moments of pain into moments of delight.
Parents simply download the app to their iPhone or iPad
and scan the bandage. Immediately on screen, Kermit
pops up and starts singing “Rainbow Connection” on a
swing, to the delight of all watching. The Muppets even
respond to the movement of the gadget and kids can
take snapshots of these characters in action, straight
from the app.
Whatever helps distract kids form the pain!
6. Headphone Music Festival
Sony
In Tokyo people who wear headphones were treated to an
augmented reality festival through their
smartphones, which expanded out to headphone festivals
all over Japan.
Sony used their own technology called „SmartAR‟ to create
the videos of the four best selling local groups. The AR
was activated off band tour posters in key locations.
Sony also set up Headphone Trial stations so that anyone
without their own Headphones could join in.
7. QR code recruitment
Berrge Tattoo
QR codes have had some bad press to date, but every
now and again we see an example of one that is well
executed. A tattoo studio in Turkey were seeking new
tattoo artists and they created this very clever
recruitment ad.
The ad in effect becomes the first step of the interview
process—applicants must display their drawing skills by
expertly filling in the QR code that's faintly visible on the
ad. Those who filled in the code perfectly could scan it
to receive the official application form by email.
