WEBINAR GOLF TOURISM

1. GOLF TOURISM
WEBINAR REVIEW
C. BICHON – MBA2B

2. New Concepts
• Take advantage of the Ryder Cup :
Golfers will come from all around the world to see the Ryder Cup
in your country, it is important to catch these travelers and let
them know about what your country has to offer (RyderCup 2018
will be in France)
• There are more and more golf tourists:
They are high level spenders
• Actors should work more together:
75% of the greenfees come from new golfer / non membership
fees.
Golfers don’t come to play only one course, but several.
• New guidelines to respect environmental sustainability
• The need of a convenient way to book online green fees +
accomodations.

3. Informations valuable
• Booking on line your green fee is not yet very common for golfers:
 Working with Tour Operator is for the moment the best way to
attract new golfer. Inviting them to discover the course is also a key
point so they can better market your product.
 Making packages available on a hotel website near your activity can
also be profitable.
 If you don’t offer accomodation on your course, having a partnership
with a B&B or a hotel can be a solution.
 Get to the market place, display yourself well.
• Golf travelers plays in average : 3 to 4 courses in a week.
 Being near other golf is a way to attract them
 As said previously, actors should work more together
• Golf traveling is exhausting, so golfers need good services to relax
after their day of playing + traveling. Accomodation is the key point
here.

4. The Webinar
• Having a keypoint space on the right of the video or a slide at
the end to sum up the seminar
• Inviting a golf actor from a less well known golf course to see
the difference with smaller actors of this economy
• Inviting a tour operator specialized in the golf market
• Encrypting the question from the audience
• Proposing a soundcloud audio stream version of the seminar
is a very good idea!

5. Thankyouforyourreading!
HOSPITALITY ONLINE BUSINESS DEVELOPMENT – E.CRAIG
C.BICHON MBA2B