1. Let Get’s It Started - Black Eyed Peas
1 Song
$ 9.99
What is Music Piracy
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Music Piracy
Have you heard?
Justin Nozuka
The Pirate Team
2. Yo Ho (A Pirate's Life for Me) - Disney
2 Songs
$ 4.995
What is Music Piracy
“A Pirate’s Life for Thee”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Sound recording piracy, also known as “music piracy,” is
Measurement
Issues
Discussion
the unauthorized and intentional act of copying, selling,
distributing, acquiring or transferring by any method,
means or manner, sound recordings that are not in the
public domain .
Have you heard? (Piracy vs. copyright, 2011)
State Radio
3. please Don’t Stop The Music - Rihanna
3 Songs
$ 3.33
What is Music Piracy
“Please Don’t Steal the Music”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Have you heard?
Trevor Hall
4. Please Don’t Stop The Music - Rihanna
3 Songs
$ 3.33
What is Music Piracy
“Please Don’t Steal the Music”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Have you heard? $7b * 1,000% * 31% * 30b * $7-$20b * $12.5
A Fine Frenzy
billion * 71,060 * $2.7b * $422m
5. i’ll Never Stop - Nsync
4 Songs
$ 2.4975
What is Music Piracy
“I’ll Never Stop”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Herding
Status Quo
Overconfidence and Optimism
Loss Aversion
Have you heard?
Hello Saferide
6. Don’t Stop Me Now - Queen
5 Songs
$ 1.998
What is Music Piracy
“Don’t Stop Me Now”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Anchoring
Representativeness
Availability
Have you heard?
Mac Miller
7. Let the music Play - Barry White
6 Songs
$ 1.665
What is Music Piracy
“Let the Music Play”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
M
Have you heard? 2010 2011 2012
Tevin Cambell 2013 2014 2015
8. Let the music Play - Barry White
6 Songs
$ 1.665
What is Music Piracy
“Let the Music Play”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Automatic registration
Mapping the options
Default Subscription
1793 Songs
Feedback
$ 0.0056
Have you heard?
Slevin
9. I got the music in me - Kiki Dee
7 Songs
$ 1.4271
What is Music Piracy
“I Got the Music in Me”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
“Virtual ownership”
instant
universal
automatic synchronization
Have you heard?
Never Shout Never
10. I can hear music - Beach Boys
8 Songs
$ 1.2488
What is Music Piracy
“I Can Hear Music”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion Smart iNcentives
Intelligent profiling
Have you heard?
Points
Have you heard?
John Ondrasik
11. Me Against The Music - Britney Spears Feat. Madonna
9 Songs
$ 1.11
What is Music Piracy
“We're the Music”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Initial Measurement
Discussion
# of initial exposures to free trial
#of people who opt out
# of people who sign in without mobile phone initiative
Have you heard? Track usage and rewards redemption
Schwaynze
12. Me Against The Music - Britney Spears Feat. Madonna
9 Songs
$ 1.11
What is Music Piracy
“We're the Music”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Long Term Measurement
Job creation
New Artists contracts
Revenue increase in the sound recording industry
Have you heard?
Soja
13. Rehab - Amy Winehouse
10 Songs
$ 0.99
What is Music Piracy
“No No No”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Service Coverage
Partnerships with Service Providers
Accessing people who do not listen to music on the or
mobile devices
Have you heard?
Chadwick Stokes
14. Music - Madonna
11 Songs
$ 0.9081
What is Music Piracy
“Music”
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
How Many People Download Illegally?
Why?
What would make you change your behavior?
Have you heard?
Endway
15. Thank You For The Music - ABBA
12 Songs
$ 0.8325
What is Music Piracy
Statistics
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Measurement
Issues
Discussion
Thank You
Molly- Peggy - Lizzie - Claire
