2. Communication
• News
and
media
relations
• Strategy
and
management
of
digital
communications
• Ambassador
relations
• Content
marketing
• Influencer
marketing
• Bloggers
7. 1.
Facebook
is
still
growing
•Women
55+
the
strongest
growing
target
group
•Make
purchases
with
just
a
click
or
two,
without
ever
leaving
the
network
•Kids
sUll
sign
up
but
keep
quiet
•Secret
groups,
no
longer
wall
posts
•Facebook
Messenger
Payments
coming
12. 5.
Multi
screen
users,
triple
screen
users,
all
day
every
day
13. 6.
Anonymous
social
media
• 2014
saw
a
number
of
anonymous
and
ephemeral
social
networks
–
Snapchat,
Secret,
Whisper,
Yik
Yak
and
Telegram,
to
name
a
few
–
surge
in
popularity
• Facebook
rolled
out
its
new
chat
app
Rooms,
which
allows
users
to
create
chat
rooms
around
shared
interests,
with
no
requirement
to
reveal
name
or
location
14. 7.
Smart
devices
get
more
social
• Let
your
fridge
text
you
how
many
beers
you
need
to
buy
for
the
party
based
on
the
RSVPs
in
your
Facebook
event
22. Don’t
invent
the
wheel
again
22
• Find
formats
that
work
for
you
and
use
them,
again
and
again
• A
selfie
stick
and
a
clip
mic
is
a
perfect
production
kit
23. Think
ahead
• Where
will
you
be
in
two
years,
and
five
years?
• Think
editorial
-‐
create
a
content
plan
• Take
care
of
your
super
users
and
build
relationships
in
your
comment
fields
-‐
they
will
back
you
if
you
are
nice
to
them
• See
what
the
kids
are
doing
