The document proposes a bike repair service at metro stations that would fix broken bikes and provide cyclists with metro tickets while their bikes are repaired. The service aims to make the metro the preferred form of travel for cyclists when their bikes are broken down. It would be available 24/7 and provide quick service. This would create value for both customers and the metro system by increasing passenger numbers and brand association between the metro and cyclists. Research with cyclists, mechanics and non-users would need to be conducted to design the optimal service.

1. Claudia Ciarpella Arunima SinghFrancesca DesmaraisMyoungeun Kim

2. How might we make the metro the
preferred form of travel when you're
inconvenienced by a broken bike?

3. A service that
fixes broken bikes
and provides
cyclists with a
metro ticket while
their bike is being
fixed at metro
station.

4. • 24/7 availability of service
!
• Quick service
!
• Fits & provides alternate travel
plans
!
• Ease of bargaining, finding a
good deal
VALUE FOR CUSTOMER

5. • Create a positive brand
association between Metro &
cyclists
!
• Extending Metro brand into
local station areas
!
• Create a positive experience
for non-metro or reluctant
users
!
• Increase passengers
!
• Increase use of bike cellars
VALUE FOR METRO

6. Non-User
Research
Mechanics &
Shops
Cyclist
Customers

7. http://ciid.dk/education/portfolio/idp14/courses/service-design/projects/quick-fix/

8. Key Learnings

9. Communication

16. Location of Service

20. $
$
$
$ $

21. Thank You!