Presentation from Clark T. Bell www.clarktbell.com on developing a small business marketing blueprint with an emphasis on inbound marketing. This presentation was held on January 29, 2014 at the Utah Nursery and Landscape Association "Branching Out" conference www.utahgreen.org

3. Let me introduce myself!

4. Let me introduce myself!

5. This is on my website!
www.clarktbell.com/unla-small-business-marketing-preso/

6. Small Business Marketing Blueprint

7. Action Items Included: $300.00 - $3,000.00

8. BioGrass Sod Farms, Inc.
www.biograss.com

9. The times they are a-Changin’

10. Remember These Guys?

11. Who’s in charge now?

12. BioGrass has tried all marketing forms?

15. Inbound Marketing: Where it’s at!

17. Easy Marketing For Small Business’
• Inbound Marketing
• Local SEO
• Social Media
• Review Sites
• Content Marketing
• Publishing Schedule

18. Inbound – Local SEO

19. Inbound – Local SEO

20. Inbound – Local SEO
Claim Your Listings!

21. Inbound – Local SEO
Build Citations?
What’s a citations you ask?
NAP
-Name
-Address
-Map

22. Inbound – Local SEO
Where to build citations?

23. Inbound – Local SEO
Top Citation Sources – USA

25. Inbound – Local SEO
Does it work? You betcha!

26. Inbound – Social Media
Get Pages Up and Runnin’

27. Inbound – Social Media
Get Pages Up and Runnin’

28. Inbound – Social Media
Get Pages Up and Runnin’

29. Inbound – Social Media
Publish Content Consistently!

30. Inbound – Social Media
Engage With Your Audience!
Engagement Ideas:
-Contests
-Quizzes
-Questions
-Local Updates

31. Inbound – Social Media

32. Inbound – Social Media

33. Inbound – Reviews

35. Inbound – Reviews

36. Inbound – Content Marketing

37. Inbound – Content Marketing

38. Inbound – Content Marketing

39. Inbound – Content Marketing
Email

40. Inbound – Content Marketing
Blog

41. Inbound – Content Marketing
Infographics

42. Green Industry Opportunities?
Mobile Marketing

43. Green Industry Opportunities?
Mobile Apps

44. Presentation Review
In Review:
-Marketing has changed
-Enter Inbound Marketing
-Best strategies of inbound for Green Industry
-Local SEO
-Social
-Review Sites
-Content Marketing

45. Thanks!!!
Hit me up!
Clark T. Bell
General Manager
BioGrass Sod Farms
clark@biograss.com
@clarktbell