1. Why do people start
businesses and what
motivates people to
“be their own boss”?
CARD1030-Consulting In Career Development:
Entrepreneurial and Intrapreneurial Roles

2. “Entrepreneurs average 3.8 failures before a final
success. What sets the successful ones apart is
their amazing persistence. There are a lot of
people out there with good and marketable ideas,
but pure entrepreneurial types almost never accept
defeat.”
Lisa M. Amos

3. Why do you think people start businesses?
Internal Reasons External Reasons
 Fulfilling a purpose in life  Economic (globalization,
(create something, a real corporate restructuring, re-
sense of achievement) engineering, free trade and
 Personality Dimensions technology development)
(desire of independence,  Societal
control their own future, (employer/employee
create true wealth and relationship)
financial freedom)  Political (simplify regulations
 Family Culture (role & government support)
model/ parents’
expectations)

4. What motivates people to be their own boss?
 Able to do what they enjoy
 Financial gain
 Able to make their own rules
 Flexibility
 Able to challenge themselves
 Security

5. How would the career counsellor recognize
entrepreneurial traits when counselling a client?
The career counsellor The client
 Establishes a trustful  Has an idea or vision
relationship  Shows a high need for
 Performs counselling achievement
techniques such as: active  Recognizes an opportunity
and reflective listening, or demand on the market
performs assessments
through formal
instruments (online tests)
and then makes
recommendations

6. How would the career counsellor recognize
entrepreneurial traits when counselling a client?
The career counsellor and the client should work together to
help the client identify:
 Values and beliefs
 Likes and dislikes
 Limitations and strengths
 Competences and areas of expertise
 Levels of risk taking and creativity

7. What changes in the counselling practices (if any) would you
make for people interested in self employment compared to
people interested in jobs?
Counselling practices intrapreneurship
 Discussions and assessments
 Resume writing/ Cover letter
 Job search workshops
 Interview preparation
 Job search websites, newspapers, magazines
 Networking
 Online profiles

8. What changes in the counselling practices (if any) would you
make for people interested in self employment compared to
people interested in jobs?
Counselling practices entrepreneurship
 Discussions and assessments
 Become a better speaker and leader
 Dedicated publications, magazines, newspapers, legislation
 Community centers
 Networking
 Associations and organizations for small businesses
 Government financing programs
 Government sources of information

9. Case study
 Profile: woman, 40, B.A. (Honors), 5 years in Canada, Ukrainian, former
teacher, last job copywriter, currently unemployed
 During Job search workshop counsellor identifies entrepreneurial traits such
as: spirit of adventure, self-reliant, strong desire to achieve and to grow, goal-
oriented, takes the risk and shares the risk, creative
 During individual counselling the initial observations are confirmed through
discussions and the Business Development Bank of Canada Self Assessment
 Recommendations: Canadian Teacher Magazine, Canadian Council for Small
Business and Entrepreneurship, government sources of information, school
board meetings, community meetings, networking, The Ethical Standards for
the Teaching Profession Ontario, Ontario Schools Code of Conduct
 After a few sessions, the client took our advice and now she runs a successful
business in tutoring

10. Any questions?
Thank you for your time!
Team:
 Anca Andronic
 Antoaneta Baha
 Lacey Thorne
 Yi (Judy) Xu

11. Bibliography
 Grant, The Proactive Personality Scale as a Predictor of Entrepreneurial Intentions
 Kao, W.Y. Raymond, Entrepreneurship: A Wealth-Creation and Value-Adding
Process
 Okanik, Barbara, Self-Directedness, Personality Type and Success in Self
Employment
 Worsfold, Wes, Entrepreneurial and Intrapreneurial Roles - CARD1030 (course
notes)
 Entrepreneurial Skills Personal Assessment
 Kiersey Character/Temperament Sorter
 Could You Be Your Own Boss? - Entrepreneurial self assessment from
"Mazemaster"
 Self Employment Quiz - Services Canada