Crowdfunding, co-creazione e social sales per il modello innovativo di Starteed.com

1. starteed
Milano, 25 marzo 2013
Claudio Bedino
tw @claudiobedino
lunedì 25 marzo 13

2. About Me
2002
2012 starteed
2013
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lunedì 25 marzo 13

3. Crowdfunding
Il finanziamento collettivo a progetti, iniziative o
startup, ottenuto attraverso piccoli investimenti Reward Based
o offerte individuali di denaro o altre risorse Donation
effettuati da diverse persone spinte da spirito di Equity Based
collaborazione, spirito imprenditoriale, fiducia Social Landing
nel progetto o apprezzamento dello stesso.
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4. Market
Google Search Index
Italy
2009 2010 2011 2012
Keyword : crowdfunding
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5. Market
The Early-Stage Equity Global Growth Investments by Angels and VC
Investment Ecosystem funding volume in Crowdfunding Platforms
(millions of dollar)
Kickstarter (US) > $15M
50M Funding Circle (UK) > €21M
IPO Indiegogo (US) > $15,3M
private
equity Quirky (US) > $29,5M
2M Motivation: Only CircleUp (US) > $1,6M
Financial return
CrowdCube (UK) > £860K
1M crowdfunding VC GrowVC (UK,HK,US) > €900K
500k Motivation: An entrepreneurial source : VentureBeat, CrunchBase, AngelList
100k mix of emotional engagement,
social and financial return
friends angels
and
family source : massolution
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6. Market
KICKSTARTER - US-UK ONLY
2012
• Donazioni : $319,786,629
• Progetti coronati dal successo: 18,109
• Visitatori totali: 86.000.000 IL RECORD
• 606.76 $ / minuto
• 17 progetti hanno raccolto più di 1Mil $
A maggio l’orologio intelligente per
2011 iPhone e Android “Pebble” ha raccolto
• Donazioni: $99,344,382
• Progetti coronati dal successo: 11,836
$10,266,846
• Visitatori totali: 30,590,342 da 68,929 individui,
• Percentuale di successo: 46% con una media di $150 a offerta
2010
• Donazioni: $27,638,318
• Progetti coronati dal successo: 3,910
• Visitatori totali: 8,294,183
• Percentuale di successo: 43%
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7. Market - Italia
Reward Based (6)
Donazioni (2)
Equity Based (1)
Social Lendind (2)
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8. starteed
more than crowdfunding
lunedì 25 marzo 13

9. The Problem
YOU HAVE AND IDEA, BUT...
How to fundraise it ?
How to get suggestions to improve it ?
How to best promote it ?
How to find operational partners ?
How to sell the final product ?
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10. The Solution
Starteed, the social
crowdfunding to realize
your idea with the support
of a passionate community.
Get funds, find partners,
get suggestions to improve
your idea, promote and
sell it to your fans!
Key
Crowdfunding to get funds
A passionate community who helps the idea grow
An incentivized social referral system
A community made by professionals
An online social commerce and agreements with retailers
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11. Target
Creators Supporters/Investors
INVENTORS SMALL INVESTORS
DEVELOPERS INSTITUTIONAL INVESTORS
COMPANIES FAN AND SUPPORTERS
ARTISTS TECH ADDICTED
DESIGNERS DESIGN ADDICTED
TERRITORIAL INITIATIVES PHILANTHROPISTS
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12. Our model
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13. Our tools
Crowdfunding Platform
A collective funding to projects, initiatives or startups, obtained through Community process, supporters not only make
Curation
small investments or individual offers, made by many motivated people During the crowdfunding
who have a cooperative aim, an entrepreneurial mindset donations, but they also provide the Creator with their
and who trust and like the project. expertise and suggestions on all aspects of the project, and
they spread the word about it to find new supporters.
Shop
Starteed gives you the opportunity to sell your
products on the Starteed E-shop for free. The great
advantage is that our passionate community is much
Social Sales to the crowdfunding
Community support is not limited
more than a group of supporters, it represents your stage: it continues when the product is put on sale on
natural market and the most focused target you may Starteed. In fact, supporters increase their Influence by
ever have! buying it, promoting it through social sharing and referral
Revenue Share which are translate
According to their Influence score, Supporters earn credits,
into a revenue share on sales. The revenue share will be earned on each product
sold at a variable percentage according to the Influence score.
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14. Key Features
GLOBALparticipation
SCORE INFLUENCE
earn money with your work
REFERRAL PROGRAM
invite your friends
gamify your
The Global Score is the total Influence is the real-time measure Starteed implemented a referral
score you gain from all activities of all activities completed by a program to encourage their users
completed supporting different supporter to make a project to spread the word about the
projects. Global Score can be succeed. In exchange of those projects to all their contacts.
seen as a supporters’ Expertise activities, Supporters are rewarded This referral program had a two-
index. with a credit in money in the form of sided incentive for sharing.
a share on sales revenue!
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15. Influence
What’s Influence?
Supporters start earning influence during the crowdfunding process and they can
keep earning it during all the following steps, including production and social sales.
The Personal Influence is determined on the basis of several variables including:
• donation amount for the fundraising campaign
• the quality of comments on the project
• social and email sharing
• vote to the project
• participation in surveys
• referral of other users who make a donation to the project
• purchases amount
• referral of new customers
According to their Influence score, Supporters will be rewarded with a
credit in money in the form of a share on sales revenue!
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16. Comparison
Kickstarter
Fund and Follow Creativity
Quirky
Social Product Development
Starteed
More than crowdfunding
+ Reward Based Crowdfunding + E-Shop and Social Sales + Reward Based Crowdfunding
- E-shop for crowdfunded + Community Involvement + Equity Based Crowdfunding
products + Revenue Share + E-Shop and Social Sales
- Crowdfunding + Community Involvement
+ Revenue Share
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17. Revenue Model
5% 10%
Crowdfunding Fees E-Shop Fees Premium Services White Label
on all funds raised with on each item sold on translations, video editing, platform licensing and
crowdfunding campaign starteed e-shop design, advertising, ... white label solutions
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18. Projects
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19. Campaign
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20. Campaign
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21. Campaign
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22. Create
I punti fondamentali per rendere la tua campagna di crowdfunding un successo!
IL PROGETTO: ha un inizio e una fine. E’ un progetto il produrre un oggetto di design, scrivere un libro,
registrare un album musicale, organizzare un evento ecc. Non lo e’ l’avvio di un’attivita’ o un progetto di vita
personale (viaggi di nozze, compleanni, rate da pagare, ecc.).
FATTIBILITA’: prima di pubblicare il tuo progetto, devi averlo pensato e sviluppato nei dettagli. Pianifica
attentamente tempi, mezzi e costi; e se serve, coinvolgi partner di supporto (amici, consulenti, aziende), in modo
che la tua idea si concretizzi al meglio e piu’ rapidamente.
GOAL: il tuo budget (goal) e la durata della campagna devono essere proporzionati al tuo progetto e al
coinvolgimento della tua community. Nel definire il tuo goal, tieni conto delle commissioni di PayPal (circa il 4%) e
di Starteed (5%) e delle eventuali spese di spedizione dei rewards.
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23. Create
COMMUNITY: Il crowdfunding si basa sulla “crowd”, una community interessata al tuo progetto. Crea una Fan page
dedicata su Facebook, Twitter e tieni un blog aggiornato per iniziare a comunicare il tuo progetto. La prima domanda che
devi farti e’: “C’e’ una Community interessata al mio progetto e disposta a finanziarlo, sono in grado di coinvolgerla?”
RACCONTA LA TUA STORIA: trasmetti la tua passione, racconta da dove nasce il tuo progetto e qual è il tuo
obiettivo. Fai un video e mettici la faccia! Inizia la presentazione con “Ciao, mi chiamo” e concludi con “grazie!” Sii te
stesso e racconta nella BIO le tue competenze per spingere chi non ti conosce a credere in te. Spiegacome utilizzerai i
soldi ricevuti e dai un buon motivo per sostenerti!
REWARDS: offri ricompense creative ed emozionanti ai tuoi Supporter, dividendoli per varie fasce di prezzo per
accontentare tutti. Fai sentire i tuoi sostenitori speciali, creando edizioni limitate del tuo prodotto o servizio,
coinvolgili con eventi esclusivi e offri un reale vantaggio in termini di prezzo a chi sceglie di ricevere il prodotto
finale prima degli altri. Ricorda che i rewards sono fondamentali nel creare interesse ed engagement nel tuo progetto!
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24. Contacts
JOIN US
STARTEED Srl
Headquarter in
Cherasco (CN) and Turin (TO)
-ITALY-
Facebook.com/starteed
Twitter.com/bestarteed
www.starteed.com
E-MAIL
info@starteed.com
lunedì 25 marzo 13

25. THANKS
Claudio Bedino
claudio.bedino@starteed.com
@claudiobedino
lunedì 25 marzo 13