Discover tomorrow's promotional activation via Clear Channel Connect, the first global OOH mobile interactive advertising platform.

1. Close the Loop
OOH Mobile & POS
Promotion

2. Who is Who?
At home
Out of Home
On the move
Instore Promo

3. Who is Who?
How to
INFLUENCE SHOPPER BEHAVIOUR
WITH
THE
RIGHT
DEAL
ON
THE RIGHT
CHANNEL

4. Who is Who?
WITH
THE
RIGHT
DEAL
ON
THE RIGHT
CHANNEL
WITH
THE RIGHT
DEAL
ON
THE RIGHT
CHANNEL
HighCo group provides
DIGITAL & TRADITIONAL
INTEGRATED MARKETING SOLUTIONS
strategy | activation | execution | monitoring & reporting

5. Who is Who?
• leading player on the out-of-home
communication market
• billboards and digital screens
throughout Belgium
• employees put their efforts into the high-quality
performance of our assignments on a day-to-
day basis
• years of experience and expertise
1
18,000
190
50

6. Who is Who?
In many
different places
Service & tools
Customized
creativity
Innovation
A wide range of
solutions

7. Who is Who?
Online distribution folders & individual promotions
>1 Mio users/month

8. Who is Who?
>400k e-mails
Average CTR on
banners 1% - 5%
Engaged audience
SEO

9. Why this Partnership?
Source: United Nations 2009 Revision of World
Urbanisation Prospects
AN INCREASINGLY
URBAN SOCIETY…
For the first time in history, more of us live in cities
than in the countryside (51%)
By 2050 the UN predicts this will rise to 70%

10. Why this Partnership?
A CONNECTED
CONSUMER…
• Infinite availability of information
• Live life entirely on the move
• Changing purchase decision-making
process

11. Why this Partnership?
PEOPLE ON THE MOVE…

12. Why this Partnership?
Shopper path has changed !

13. Why this Partnership?
@ Out of Home@ HOME
@ INSTORE

14. Belgians are Promolovers!

15. Belgians are Promolovers!
• 600,000,000 discount
coupons
• 720,000,000 € saved
• 6,4 coupons / Belgian
• + 30% e-coupon used
• 100,000 participation on
PromoLife Mobile

16. Close the Loop Project
• Multi-content and Multi-context approach
• First time companies work together to offer an innovative
multi-channel solution for manufacturers
and agencies.
• The right promo to the right consumer
• Track and trace your consumer in his journey to promotion
Consumer is always online

17. Case study: Alken Maes

18. Case study: Alken Maes

19. Case study: Alken Maes

20. Case learnings
10,000+ participations in 2 days
37% = digital
50% of shoppers who scanned, claimed
the promotion within 30’
Connect = 5% of digital participations

21. Case learnings
More than 3 000 referrals in 5 days!
>20 000 SKUs sold in 2 days!
Click-through rate of 5,25%

22. Case study: Alken Maes

23. The Future
M-couponing possibility
Multi Promo mechanism
Virtual sampling

24. The Future : Virtual Sampling
Solution for
• Sampling inconvenience
• Logistic issues
• 24/7 sampling possibility
Opportunity

25. Last but not Least
• Know when and where the consumer
has claimed his promotion
• Know your consumer’s email address
with absolute certainty
• Ask extra information in order to
know your consumer even better!
Gain extra consumer insights!

26. What’s in it for you?
• Extra awareness around your promotion
• Turn a static poster into a dynamic
communication tool
• Full control of promo parameters
• Multiple promotion concepts (Cashback, 1+1,
couponing, sampling)
• Extra Channel in the promotion strategy
• Fast and flexible roll-out !

27. Take Aways!
• Keep it simple and flashy
• 360° activation
• Right promo to the right consumer with the
right content

28. Join us on this innovation path!
Bart Van den Notelaer
Manager Digital Sales
Clear Channel Belgium
+32 (0) 497 52 71 03
bart.vandennotelaer@clearchannel.be
Willem Stox
Sales Director
HighCo DATA Benelux
+32 (0) 488 36 17 29
willem.stox@highco.be
Patricia Verbovsek
Teamleader sales & back-office
Netmedia Europe
+32 (0) 493 19 42 16
Patricia.verbovsek@netmedia-europe.be