Supercharge Your Recruiting Efforts with Social Media
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Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.
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Supercharge Your Recruiting Efforts with Social Media
- 1. Supercharge Your Recruiting Efforts With Social Media August 6, 2015
- 3. MILLENIALS 3
- 4. MILLENIALS 4
- 5. WHAT’S YOUR MOBILE STRATEGY? Mobile job searches: • 73.4% of Millennials • 71.3% of Gen Xers • 48.4% of Baby Boomers 5
- 6. DID YOU KNOW…… • 58% of job seekers surveyed used Twitter during their job search in the last 6 months • When searching for jobs: – 76% of job seekers look at company profiles – 55% follow companies – 34% search job-specific hashtags (#) – 34% apply for tweeted job postings 6
- 7. JOB SEEKERS’ USE OF SOCIAL MEDIA 7
- 8. JOB SEEKERS’ USE OF SOCIAL MEDIA 8
- 9. JOB SEEKERS’ USE OF SOCIAL MEDIA 9
- 10. WHO IS ACTIVE WHERE? 10
- 11. 11
- 12. SO NOW WHAT? 12
- 13. YOUR BRAND’S ONLINE REPUTATION Are you an employer of choice? What are people saying about your company? 13
- 14. CANDIDATE PERSONAS • Background – Job – Career path – Family • Demographics – Male or female – Age – Income – Location • What motivates them? • What are they looking for in an employer? • What are their hobbies and interests? • Where do they spend time online? • What objections might they have to working for your company? 14
- 16. 16
- 17. EVALUATE CURRENT EFFORTS Broken links Links going to correct pages Social links open in new windows Any on-site feeds are current 17
- 18. TYPES OF CONTENT TO SHARE 18
- 19. WHAT’S MORE APPEALING? 19 Which page would you rather follow?
- 20. WHERE AND WHAT TO SHARE 20
- 21. WHERE AND WHAT TO SHARE 21
- 22. WHERE AND WHAT TO SHARE Good for: recruiting employee engagement Focus on: company culture perks benefits community involvement 22 TIP: • Try to use photos and/or videos whenever possible
- 23. WHERE AND WHAT TO SHARE 23
- 24. WHERE AND WHAT TO SHARE 24
- 25. WHERE AND WHAT TO SHARE Good for: brand building & brand awareness recruiting Focus on: company news industry news open jobs 25 TIP: • Don’t post just the job description, highlight interesting facets of the job or describe the ideal person you’re looking for
- 26. WHERE AND WHAT TO SHARE 26
- 27. WHERE AND WHAT TO SHARE Good for: brand awareness recruiting (certain positions) Focus on: photos videos (Vines) company news & open jobs 27 TIPS: • Always shorten your links (bitly) • Use appropriate hashtags (#)
- 28. WHERE AND WHAT TO SHARE 28
- 29. WHERE AND WHAT TO SHARE Good for: brand awareness employee engagement recruiting Focus on: photos 29 TIP: • This is a place to have fun so be creative!
- 30. WHERE AND WHAT TO SHARE 30
- 31. WHERE AND WHAT TO SHARE Good for: employee engagement recruiting Focus on: company culture perks community involvement 31 TIP: • Think creatively about your boards (i.e., “behind the scenes”, meet the team, our history)
- 32. WHERE AND WHAT TO SHARE 32
- 33. WHERE AND WHAT TO SHARE Good for: employee engagement brand awareness recruiting Focus on: demonstrating company culture employee spotlights/testimonials bringing job descriptions to life 33 TIP: • Not all your videos need to be professionally produced. Use your iPhone to film a short video!
- 34. WHERE ARE YOU SENDING CANDIDATES? 34 Copyright 2015, ClearEdge Marketing. Confidential Information. Not For External Use or Distribution.
- 35. IS YOUR WEBSITE/CAREERS PAGE MOBILE OPTIMIZED? • Try applying for a job yourself – how many clicks to get there, how long does it take? • Try searching and applying for a job on your mobile device 35 Link to check if your site is mobile-optimized
- 36. TRACKING CANDIDATES FROM SOCIAL MEDIA 36 *Example
- 37. QUESTIONS? 37
- 38. THANK YOU! 38 Michelle Krier VP, Digital Marketing Solutions m: 414.617.3103 t: @michellekrier e: mkrier@clearedgemarketing.com www.clearedgemarketing.com Kimberley Zur Business Development Manager p: 262.785.0900 t: @KimberleyZur e: Kimberley@elitehumancapital.com www.elitehumancapital.com