An introduction to Clear Thought Consulting Ltd. A management consultancy base din Bristol UK, specialising in working directly with small businesses to give them the marketing strategy, skills and set-up they need to become bigger businesses.

1. Clear thought An introduction

2. Making marketing pay Clear Thought Consulting works with small businesses to provide the marketing strategies, skills, suppliers and set-up that they need to become bigger businesses. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

3. Making marketing pay Clear Thought Consulting works with small businesses to provide the marketing strategies, skills, suppliers and set-up that they need to become bigger businesses. Clients who get the most from working with us tend to sell products or services that require a little thought - usually, but not always, in a business to business setting. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

4. Making marketing pay Clear Thought Consulting works with small businesses to provide the marketing strategies, skills, suppliers and set-up that they need to become bigger businesses. Clients who get the most from working with us tend to sell products or services that require a little thought - usually, but not always, in a business to business setting. Our purpose is setting businesses up with free-flowing sales funnels with campaigns to fill from the top, and the skills and tools to move people through the decision-making process from suspect to sale. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

5. What we do A typical Clear Thought engagement involves the preparation of a marketing strategy and a review and refresh of the marketing operation to deliver that strategy. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

6. What we do A typical Clear Thought engagement involves the preparation of a marketing strategy and a review and refresh of the marketing operation to deliver that strategy. This will usually identify key investment projects in marketing enablers, such as brand, web infrastructure and the appointment of key marketing suppliers to get the client equipped to make marketing pay. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

7. What we do A typical Clear Thought engagement involves the preparation of a marketing strategy and a review and refresh of the marketing operation to deliver that strategy. This will usually identify key investment projects in marketing enablers, such as brand, web infrastructure and the appointment of key marketing suppliers to get the client equipped to make marketing pay. From this point forward, our role is in maintaining momentum, measuring effectiveness and driving continuous improvement. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

8. Three key services June, 2009 © Clear Thought Consulting Ltd. | An Introduction

9. Three key services June, 2009 © Clear Thought Consulting Ltd. | An Introduction

10. Three key services June, 2009 © Clear Thought Consulting Ltd. | An Introduction

11. A typical programme Following an initial gap analysis of the sales funnel within a client company, a programme will usually consist of three inter-dependent streams. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

12. A typical programme Following an initial gap analysis of the sales funnel within a client company, a programme will usually consist of three inter-dependent streams. Message matrix Brand visuals Tone of voice Web refresh CRM delivery Sales toolkit Digital campaigns Public relations Customer comms June, 2009 © Clear Thought Consulting Ltd. | An Introduction

13. Who we are Client experience covers charity, consumer, professional services and IT. The common theme is that in all cases the purchasing process is a thoughtful one, usually involving more than one person. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

14. Who we are Client experience covers charity, consumer, professional services and IT. The common theme is that in all cases the purchasing process is a thoughtful one, usually involving more than one person. Maintaining core skills is an absolute passion, this includes ongoing learning and professional qualifications, including MBA with distinction and CIM Diploma. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

15. Who we are Client experience covers charity, consumer, professional services and IT. The common theme is that in all cases the purchasing process is a thoughtful one, usually involving more than one person. Maintaining core skills is an absolute passion, this includes ongoing learning and professional qualifications, including MBA with distinction and CIM Diploma. Clients are provided with regular face-to-face contact and sophisticated online collaboration tools and project management systems to ensure best possible ongoing communication. June, 2009 © Clear Thought Consulting Ltd. | An Introduction

16. The view from out there “Bryony is an exceptionally committed, enthusiastic and focused marketing professional, with great communication skills. Very good at spotting issues and articulating them in language people understand.” Tim Pullan, Commercial Director, Experian June, 2009 © Clear Thought Consulting Ltd. | An Introduction

17. The view from out there “Bryony is an exceptionally committed, enthusiastic and focused marketing professional, with great communication skills. Very good at spotting issues and articulating them in language people understand.” Tim Pullan, Commercial Director, Experian “Bryony is a first class marketing professional; she has clarity of vision and can back that up with a strong focus on delivery and a no-nonsense approach.” Chris Archer-Brown, Managing Partner, ClarityBlue June, 2009 © Clear Thought Consulting Ltd. | An Introduction

18. The view from out there “Bryony is an exceptionally committed, enthusiastic and focused marketing professional, with great communication skills. Very good at spotting issues and articulating them in language people understand.” Tim Pullan, Commercial Director, Experian “Bryony is a first class marketing professional; she has clarity of vision and can back that up with a strong focus on delivery and a no-nonsense approach.” Chris Archer-Brown, Managing Partner, ClarityBlue “Bryony is a breath of fresh air for organisations - straightforward, hard working but above all a she gets things done, to time, to budget and without taking shortcuts on quality of delivery.” John Sharman, Sales & Marketing Director, Fraudscreen June, 2009 © Clear Thought Consulting Ltd. | An Introduction

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