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Emotion, Logic and the Sales Funnel

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Bryony Thomas - Marketing Speaker | Writer | Consultant
Bryony Thomas - Marketing Speaker | Writer | Consultant

A 10 minute introduction to how emotion plays a role at each stage of the buying decision. Getting your tone right can make the difference between winning or losing that crucial next piece of business. Aimed at business owners, particularly in a business-to-business setting.

BusinessTechnologie
1  sur  13
PUSHING THEIR BUTTONS Where does emotion come into play in the sales funnel?
Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
Ⓒ Clear Thought Consulting Ltd LOGIC EMOTION Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
EMOTION = AWARENESS ,[object Object],Ⓒ Clear Thought Consulting Ltd AWARENESS ,[object Object],[object Object],[object Object],[object Object]
EMOTION = INTEREST ,[object Object],[object Object],[object Object],Ⓒ Clear Thought Consulting Ltd INTEREST INFLUENCE: 
EMOTION = EVALUATION ,[object Object],[object Object],[object Object],Ⓒ Clear Thought Consulting Ltd EVALUATION INFLUENCE: 
EMOTION = TRIAL ,[object Object],[object Object],[object Object],Ⓒ Clear Thought Consulting Ltd TRIAL INFLUENCE: 
EMOTION = ADOPTION ,[object Object],[object Object],[object Object],[object Object],Ⓒ Clear Thought Consulting Ltd ADOPTION INFLUENCE: 
EMOTION = LOYALTY ,[object Object],[object Object],[object Object],Ⓒ Clear Thought Consulting Ltd LOYALTY INFLUENCE: 
Ⓒ Clear Thought Consulting Ltd LOGIC EMOTION
Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
REMEMBER… ,[object Object],[object Object],[object Object],Ⓒ Clear Thought Consulting Ltd
 

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Emotion, Logic and the Sales Funnel

  • 1. PUSHING THEIR BUTTONS Where does emotion come into play in the sales funnel?
  • 2. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 3. Ⓒ Clear Thought Consulting Ltd LOGIC EMOTION Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Ⓒ Clear Thought Consulting Ltd LOGIC EMOTION
  • 11. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 12.
  • 13.