Global Changes in Innovation
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From May 16, 2011 at Startup Monday in Hong Kong. Presented by Kim Terca of Clement Communications.
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Global Changes in Innovation
- 1. Global Changes in Innovation
- 4. “ The prevailing view of the past 25 years has been that the U.S. can thrive as a center of innovation and leave the manufacturing of products it invents and designs to others...
- 5. Nothing can be further than the truth.” - Gary Pisano, Harvard Business School
- 6. More opportunities for tech startups worldwide:
- 8. Goldman Sachs: In 40 Years, the United States will be the only member of the G7 that is still one of the seven largest economies in the world
- 15. Approaches to U.S. Marketing PPC, PR, SEO, and Social Media
- 22. Who is Winning?
- 23. Tale of Two Campaigns Campaign #1 Campaign #2
- 25. Thank you
Notes de l'éditeur
- One place where tech startups are growing quickly Average app selling price is $1.09 in North America, $0.20 in South America and $0.10 in Asia Revenue opportunities in Europe will grow from $1.5 billion in 2009 to $8.5 billion in 2012 Revenue opportunities in North America will grow from $2.1 billion to around $6.7 billion in 2012 Apps are most popular in Asia where they account for 37% of global downloads this past year Users spent the most for apps in North America where they account for over 50% of revenue
- Which countries? Current: France , Germany , Italy , Japan , United Kingdom , United States , Canada
- Most countries, key is right channel partner In US, much more complex market. You need to have your onw direct presence Important to partner with similar companies, need to be here ot do that Don’t need to physically relocate, but mentally Work during US hours US is exit market. Where you get capital and crystallize wealth. Exit partners. Not really about selling product, more about exit strategy
- They sell console servers. Previous company was Snapgear, bought by Mcafee. Successful entrepreneur in Brisbane, Australia. Find someone with entrepreneurial spirit to set up shop in US. Came to US 5-6 yrs ago.
- Pull out Capo’s blog about why you need to have HQ in US.
- Blended approach better than going for one TC clip. Not trivial, can be expensive to do all PR, SEO, PPC. Look out for language barrier. Both companies did launch event. Yam chose under the radar (3000), Zingaya chose Demo in(20k). Demo is more official, bigger, 3 day event, booth and keynote. Under radar one day networking thing, fewer startups. Yam also did a full media/partner tour. Both in last year