Read this case study to understand the challenges faced by apps like Dream11 & how CleverTap helps them retain 5x more users.

1. Drove Exceptional
User Growth During
IPL 2018
How

2. About DREAM11
Founded in 2012 by two avid sports fans,
Dream11 is India’s first single-match fantasy
sports platform. It offers fantasy cricket,
football, kabaddi, and NBA basketball.
The platform features online games where
players use their knowledge of sports to
create a virtual fantasy team of real-life
players. They then earn points based on how
those players perform in real matches.
Dream11 has more than doubled its user base
year-over-year since its inception, quickly
growing to 30+ million users and over 90%
market share in the fantasy sports market in
India.

3. Challenge
The two-month Indian Premier
League season is a critical
period of acquisition and
engagement for Dream11.
Providing a smooth first time
experience to newly acquired
users and proving the app’s
value is a priority.
Delivering a Smooth First
Time User Experience
Dream11 wants to engage
its massive 30+ million user
base with timely,
personalized messaging
campaigns that reflect the
fast pace of live sports.
Re-engage Inactive Users
Dream11 wants to keep users
engaged well beyond the IPL
season. Effective mobile
marketing is pivotal in expanding
their user base, fueling greater
app adoption, and ensuring that
users experience value on the
platform to keep coming back,
match after match.
Drive Brand Recall

4. Enter CleverTap
The CleverTap Platform provides a single,
consolidated and comprehensive solution for all app
analytics and user engagement needs.
Everything in one place
Exceptional user engagement experiences powered by
world-class analytics
Behavioral Analytics + User Engagement = CleverTap

5. How CleverTap Works
Measurement across
data, campaigns
and channels
Analytics to
understand
user behavior
Segmentation
of users into
actionable groups
Engagement by
sending contextual
messages to users

6. CleverTap Analytics for Dream11
With targeted campaigns
based on user behavior,
location, and lifecycle stage,
Dream11 engages users on
the most effective channels
to drive greater conversions
and retention.
Dream11 uses Flows to
understand how users navigate
the app. These insights help
refine new user onboarding,
new feature adoption, and
identify friction points in their
UX.
By tracking user cohorts,
Dream11 identifies user
trends, analyzes churn,
runs effective winback
campaigns, and improves
app engagement.
Journeys Flows Cohort Analysis

7. Daily Engagement Campaigns
with A/B Testing
Dream11 performs A/B tests on different
notification send times. The highest
engagement rates were for afternoon
campaigns. Warning them that there
were only a few hours remaining to
create teams was an effective way to
raise engagement.

8. Reminder Campaigns to
Drive Engagement
Dream11 sends reminder notifications to
users just 10 minutes before the deadline
for creating teams. This builds a sense of
urgency and encourages users to visit
the platform and create a team for that
particular match. A unique notification
ringtone ensures better brand recall.

9. Key Results
Perfected the new user
onboarding flow to successfully
activate and retain more users.
Launched personalized messaging
campaigns to re-engage inactive and
churned users.
5x
More
New Users
Retained 70%
Inactive
Users
Re-engaged

10. “CleverTap helps us implement the data-driven
culture that we strive to maintain. Their powerful
analytics suite helps us accurately identify,
understand, and even predict user behavior. It’s
been a significant asset in achieving our business
objectives.”
- Rahul Mirchandani, VP of Revenue, Dream11
Client Speak

11. Read the Complete Case Study
Link:
https://goo.gl/bxrTQS
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12. About CleverTap
CleverTap is a powerful mobile marketing solution
that helps marketers create differentiated customer
engagement strategies guaranteed to drive growth.
Everyday, thousands of brands continue to build
valuable relationships with their customers using
CleverTap’s Intelligent Mobile Marketing Platform,
which provides actionable, real-time insights for
building amazing customer experiences.
Get in Touch
Talk to our Mobile Marketing Experts today!
Personalized Messaging
A/B & Multivariate Testing
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Geo-Specific Campaigns
Interactive Push Notifications