How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
The Right Way To Do Push Notifications in 2018
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3. To understand what today’s mobile
users want, our data science team took
a magnifying glass to successful push
notifications in an effort to discover how
mobile marketers should build the
perfect messaging campaign.
We analyzed over 40 billion push
notifications to find out what works to
engage mobile app users — and what
doesn’t.
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9. Ideal Message Length
Retail, Entertainment, Health & Fitness
apps see highest engagement for
notifications that are around 90
characters long.
Utilities, Food & Delivery, Business, and
Media apps get the highest
engagement for notifications around 45
characters long.
Deals & Coupons and Education &
Training app users prefer shorter
notifications around 20 characters long.
20 characters
55 characters
25 characters
90 characters
45 characters
90 characters
85 characters
90 characters
45 characters
Deals & Coupons
Business & Finance
Education & Training
Entertainment & Events
Food & Delivery
Health & Fitness
Retail & Ecommerce
Travel & Hospitality
Utilities & Services
45 charactersMedia & Publishing
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13. To learn the ideal timing for your
app vertical, download the full
report:
Data-Backed Secrets to
Successful Push Notifications
What’s the best time of
the day to send push
notifications?
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15. Ideal Length:
Benchmark CTR: 5.46%
53 characters
Business & Finance
Today’s market
Credit
Cash
Add
Forward
Carry
Book
Bill
Check
Today
Now
Higher
Week
Trading
Start
Money
Get
Payment
Expert
Stoploss
Price
Sell
Apply
Hold
Future
Trade
Midcap
Professional
Please
Interest
Ignore
Earned
Returns
Losers
Target
Opens
POWER
WORDS
WORDS
TO AVOID
New bill!
New statement from
Chase Sapphire.
Schedule a payment
now.
App 5:17 pm
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27. Data for this report was pulled from
push notification campaigns sent
between January 2017 and February
2018, with a minimum of 500 people
reached per campaign. To be included
in analysis, companies must have sent at
least 10 push notification campaigns
during the specified time period.
For questions regarding
methodology, please contact
marketing@clevertap.com.
Methodology