From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Amanda Coleman, Head of Corporate Communications, Greater Manchester Police - Social Media and Targeting: a Public Sector Perspective. #benchmarkconf2016

1. Social Media and Targeting:
a Public Sector Perspective
Amanda Coleman
Head of Corporate Communications
@amandacomms

2. Social media in GMP

3. Social media strategy
• Develop social media strategy
• Focus on what supporting
business
• About conversations and
engaging
• Support of Chief Officers
• Outlines monitoring and
evaluation

4. Challenges
• Keeping up to date
• Managing demands
• Risks and vulnerability
• Ensuring connectivity
• Investment
• Non-digital users

5. Opportunities
• Greater intelligence
gathering
• Engaged and active
citizens
• Maximising time on
frontline
• Improved understanding
• Saving time and money

6. Benefits
• Encourage people to provide
information
• Find wanted criminals and
offenders
• Develop conversations
• Share information in a crisis
• Improve trust and confidence
• Give an insight into policing

7. Understand your audience
• Use relevant stats
• Know what they like
• Check why not using
• Maximise content
• Ask them

8. Know the figures

10. Content is king

11. Future
• Engagement to service delivery
• Self service (where possible)
• Target new connections, new networks
• Predictive policing
• Reward existing 1m followers

12. Thank you
Any Questions?
@amandacomms
@gmpolice
www.gmp.police.uk