Flatpack Your SEO | Arnoldo Cabrera, IKEA
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Arnoldo Cabrera, Global Digital Optimisation Manager, IKEA. Arnoldo discusses the SEO strategy implemented across 30 international eCommerce markets for IKEA.
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Flatpack Your SEO | Arnoldo Cabrera, IKEA
- 1. Arnoldo Cabrera Global Digital Optimisation Manager
- 5. To create a better everyday life for the many people
- 14. BUILDING BLOCKS
- 15. PLATFORM GOOD ENGINEERING SEO BEST PRACTICES
- 17. PLATFORM DOMAIN STRATEGY AND GOVERNANCE .COM/US .COM/DE .COM/IT .COM/AT .COM .DE .IT .AT HREF LANG - SETUP SITE STRUCTURE - URL STRUCTURE
- 18. FIND A SEAMLESS CONTENT DISTRIBUTION WORKFLOW HREF LANG - SETUP SITE STRUCTURE - URL STRUCTURE
- 19. PLATFORM CONSOLIDATE YOUR STRUCTURE AND IMPLEMENT YOUR MULTILINGUAL SEO SETUP
- 21. FIND YOUR MECHANISED WORKFLOW AND PROPER MULTILINGUAL SETUP ALIGN YOUR SITE STRUCTURE – WHEN DELIVERING CONTENT, THINK MODULAR DONT DEPEND ONLY IN TRANSLATION - LOCALIZE! DON’T LET YOUR TEST, QA, EXTERNAL AGENCIES INDEX YOUR TESTS/STAGING ENVIRONMENTS ON SEARCH ENGINES
- 22. CONTENT
- 24. CONTENT
- 25. Educate your content creators and developers
- 26. LISTEN TO YOUR CUSTOMERS
- 28. Educate your content creators and developers
- 31. T E A M “IF WE WANT TO WIN THEN WE REALLY NEED TO SHARPEN OUR TEAMS SEO SKILLS, THEN GET INTO THE GAME WITH FOCUS ON BEING COMPETITIVE” BRUCE CLAY
- 32. T E A M
- 33. FIRST - LET’S GO BACK IN HISTORY 1990 TODAY
- 34. THERE IS A TECHNOLOGY ISSUE BUT ALSO GENERATIONAL
- 35. THERE IS A TECHNOLOGY ISSUE BUT ALSO GENERATIONAL 1990 TODAY HTML CSS MODERN JAVASCRIPT FRAMEWORKS 1997-2000
- 36. Educate your content creators and developers <<< FULLY VISIBLE TO THE USER
- 37. Educate your content creators and developers PRODUCTION LOCAL TEAMS
- 38. T E A M
- 39. EMBRACE THE PRESENT SCALE UP YOUR EFFORTS TRAIN YOUR TEAM BRING NEW TALENT CONNECT STRATEGIC TECHNOLOGY PARTNERS 2019
- 40. T O O L S
- 42. ”There are also some tools that are showing the change as well, not all of the tools because it might be too early for them to pick up on the changes yet. Some tools are off the scale and some tools show nothing.”
- 44. 1 Build you Toolbox wisely OFFLINE CHANNELS CRM BI
- 45. The more tools the more risk you end up going in circles and eventually falling…
- 46. OFFLINE CHANNELS CRM BI
- 47. KEY TAKE AWAYS PLATFORM TEAM TOOLBOX BREAK THE MONOLITIC CONCEPT EMBRACE THE PRESENT UPSKILL YOUR STAFF BRING SEO AND DEV TOGETHER SAVE TIME: GET NATIVE LANGUAGE KNOWLEDGE START SMALL TOO MANY TOOLS = LESS EFFICIENCY –STICK TO A FEW ONES MARKET AND COMPETITORS RESEARCH – PRIORITISE AND GO FOR IT CONTENT IT IS NOT A MONOLOGUE BUT A CONVERSATION
- 48. THANKS! Twitter @SPANSKSEO linkedin.com/in/arnoldocabrera IM HIRING!! https://en-global-jobs.about.ikea.com/
Notes de l'éditeur
- At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
- Mission – to make a better a life to the many people
- Mission – to make a better a life to the many people
- STATE OF INBOUND 2018 ---- SEO = blog content creation =Content distribution = how to videos /// I touch bases on three big factors, PLATFORM - TEAMS OR SPECIALISTS KNOWLEDEGE - AND TOOLS
- STATE OF INBOUND 2018 ---- SEO = blog content creation =Content distribution = how to videos /// I touch bases on three big factors, PLATFORM - TEAMS OR SPECIALISTS KNOWLEDEGE - AND TOOLS
- RAND SPARKTORO
- STATE OF INBOUND 2018 ---- SEO = blog content creation =Content distribution = how to videos /// I touch bases on three big factors, PLATFORM - TEAMS OR SPECIALISTS KNOWLEDEGE - AND TOOLS
- WE HAVE A LOOK TO THREE BI FACTORS IF YOU WANT TO SCALE YOUR SEO EFFORTS ACROSS DIFFERENT MARKETS /// PLATFORM /// TEAM –SKILL SETS /// TOOLS
- Doest mantter if you are in waterfall – agile or devops
- https://www.cmswire.com/web-cms/13-headless-cmss-to-put-on-your-radar/
- Photo by Giulia Gasperini on Unsplash
- https://www.cmswire.com/web-cms/13-headless-cmss-to-put-on-your-radar/
- Inside Google Marketing: 3 ways we think about SEO Sean O'Keefe January 2019
- CHECK LEGAL – CHINA FOR EXAMPLE REQUIRES LOCAL HOSTING
- ORGANIC CLICS ARE IN DOWNWARD TREND OF ORGANIC CLICKS
- IS GOOD FRIDAY?
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- GENERATIONAL SHIFT - OLD SCHOOL VS NEW DEVS – NEW TECHNOLOGY, EVEN GOOGLE NEEDS TO CATCHUP.
- GENERATIONAL SHIFT - OLD SCHOOL VS NEW DEVS – NEW TECHNOLOGY, EVEN GOOGLE NEEDS TO CATCHUP.
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- Photo by Giulia Gasperini on Unsplash
- WE HAVE A LOOK TO THREE BI FACTORS IF YOU WANT TO SCALE YOUR SEO EFFORTS ACROSS DIFFERENT MARKETS /// PLATFORM /// TEAM –SKILL SETS /// TOOLS
- ALIGN YOUR CONTENT STAKEHOLDERS UNDE THE SAME FRAMEWORK – ORGANIC SEARCH AS A BASE
- TOO MANY TOOLS = LESS EFFICIENCY –STICK TO A FEW ONES MARKET AND COMPETITORS RESEARCH – PRIORITISE AND GO FOR IT
- Credits images drwing tools Photo by LUM3N on Unsplash