Learn the fundamentals of how to craft an effective message and what ways you can market online without breaking the bank. Provided by www.clickedstudios.com

1. The State of Online
Marketing in 2014
A CLICKED STUDIOS PRESENTATION BY FRANK SPOHR

2. TONS OF WAYS TO MARKET YOUR
BUSINESS ONLINE TODAY

3. Easy to Spend Money
Quickly With Any of These
Methods

4. Google Adwords generated
31% more clicks in 2013 than
2012 and generated over $50
BILLION in revenue.

5. Mobile Devices Are Growing
Like Crazy
32% of Paid Search Clicks Q4 2013

6. Mobile Devices Are Growing
Like Crazy
32% of Paid Search Clicks Q4 2013
http://www.delegator.com/2014/02/12-google-adwords-facts-trends-from-2013/

7. Facebook Makes 52% of Its
Revenue from Mobile Ads
7.87 BILLION TOTAL ANNUAL
REVENUE – ALL DEVICES
http://www.businessinsider.com/facebook-q4-2013-earnings-2014-1

8. DESPITE THIS WILD GROWTH,
THERE ARE OTHER WAYS TO
MARKET ONLINE THAT DON’T
NECCESSARLIY REQUIRE AD-
SPEND!

9. MORE ON
THAT LATER!

10. FIRST, A LITTLE SCIENCE ON
CREATING MESSAGES THAT
GET INTO PEOPLE’S HEADS

11. WHAT GOOD IS MARKETING
IF PEOPLE DON’T PAY
ATTENTION TO YOUR
MESSAGE?

13. THERE ARE SPECIFIC WAYS YOU
CAN COMMUNICATE THAT ARE
MORE LIKELY TO PENETRATE
SEEMINGLY THICK SKULLS.

14. THE RIGHT WAY
SIMPLE, HIGH CONTRAST,
VISUAL CONCEPTS

15. THE RIGHT WAY
SIMPLE, HIGH CONTRAST,
VISUAL CONCEPTS THAT EVOKE
EMOTION AND FEELING

16. WE WORK ON
THE HARD STUFF
SO YOU DON’T
HAVE TO.
10 TIPS FOR MORE
FUN AND PROFITABLE
EVENTS

17. NEED TO GROW
YOUR BUSINESS?
WE’VE GOT THE WATER
TO HELP YOU FIND NEW
CUSTOMERS.

18. THE WRONG WAY
COMPLICATED, ABSTRACT
CONCEPTS THAT EVOKE
ANALYTICS AND CRITICAL
THINKING

19. USING THE ABCXYZ METHOD WE CAN INCREASE YOUR
SALES BY 63.7%. USING A NEW FORM OF DIGITAL
MARKETING THAT HAS BEEN DEVELOPED USING
STATISTICALLY SIGNIFICANT SPLIT A/B TESTS, ACME
GROUP CREATES SYNERGY AT AN EXCEPTIONAL RATE.
WE ARE CONFIDENT YOUR WILL HAVE SIGNIFICANTLY
LESS BOUNCE RATES AND HIGHER CTR WITH EACH
MEDIUM AND CHANNEL WE TOUCH.

20. WHY DOES IT WORK LIKE THIS?

22. Neuroscientists discovered incoming
messages pass through 3 distinct
levels within the brain.
The Croc Brain
The Mid Brain
The New Brain

23. All incoming messages start
with the croc brain, which has 3
primary concerns:
Can I eat it? Will it hurt me? Can I
mate with it?

24. It also happens that the croc
brain is highly visual and
sensitive to movement.
How else would it be aware
of a potential danger?

25. We can use these
evolutionary facets to better
craft our messages.

26. This is why Facebook and Twitter
posts with pictures get more views
and clicks.
This is why most people like
watching video instead of reading.

27. 1. PHOTO POSTS GET 39% MORE INTERACTION
Not only do photo posts get more engagement than links,
videos or text-based updates, they actually account for 93% of
the most engaging posts on Facebook.According to Kissmetrics,
photos get 53% more likes, 104% more comments and 84% more
click-throughs on links than text-based posts. And as we’ve
mentioned before, self-explanatory photos seem to perform
best.
Via FastCompany
http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about

28. http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about

29. Long, complicated ideas are a threat
to the croc brain.
It has to first see your idea as a non-
threat and as something that will
benefit it.

30. WANTING
=
THE RELEASE OF A
NEUTROTRANSMITTER CALLED
DOPAMINE

31. Wanting is only half the story. You
ultimately want to create “desire”.
Desire
=
Wanting (Dopamine)
+
Tension (Norepinephrine)

32. The neurotransmitter dopamine is released
because the brain is excited and alert to the
possibility of a new, unique discovery and
norepinephrine is released when the brain
realizes there are stakes and consequences
if it can’t get the new object of its desire. In
other words, norepinephrine indicates
importance.

33. THIS FORMULA WORKS ON ANY
MARKETING CHANNEL BECAUSE IT IS
BASED ON HUMAN NATURE.
LETS DIVE INTO THE PLAYING FIELD OF
ONLINE MARKETING IN 2014.

34. GOOGLE ADWORDS
PRO: FAST RESULTS. INSTANT TRAFFIC. EASY TO
TARGET BY KEYWORD.
CONS: DIFFERENT MARKETS CAN BE VERY
EXPENSIVE TO REACH. LEGAL AND INSURANCE
KEYWORDS CAN BE AS HIGH AS $200 PER CLICK.
OTHER MARKETS CAN FETCH KEYWORDS FOR A
COUPLE DOLLARS PER CLICK. CAN BE DAUNTING
FOR SMALL BUDGETS.

35. FACEBOOK ADS
PRO: FAST RESULTS. INSTANT TRAFFIC. EASY TO
TARGET BY DEMOGRAPHICS. AFFORDABLE FOR
SMALL BUSINESSES (ABOUT $4.50 CPM).
IN-LINE NEWSFEED ADS GENERATE UNHEARD OF
CLICK THRU RATES OF 3% TO 6% ON MOBILE AND
0.5% TO 2% ON DESKTOP.
http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/

36. CONS: RIGHT SIDE ADS SUFFER FROM LOWER CLICK
THRU RATES.
AD SATURATION IS LOW. AN AD IS SEEN BY ABOUT
5% OF THE TIME IN A NEWSFEED, SO IT ISN’T GREAT
FOR REPEATED EXPOSURE STRATEGIES.
http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/

37. SEO AND SEM
PRO: QUALITY, STEADY TRAFFIC.
EASY TO SEE DEMAND WITH KEYWORD RESEARCH
TOOLS BEFORE PURSUING CAMPAIGNS.
POTENTIAL FOR RAPID GROWTH AT FIXED COSTS.
RELATIVELY QUICK AND EASY TO RANK FOR MOST
LOCAL AND CITY FOCUSED KEYWORD TERMS.

39. SEO AND SEM
CONS: COMPETITIVE KEYWORDS AND/OR BRAND
NEW WEBSITES CAN TAKE 6 – 12 MONTHS TO RANK
WELL.
HAVE TO PLAY BY GOOGLE’S RULES SINCE THEY
OWN 67% OF THE SEARCH ENGINE MARKET.

40. BLOG MARKETING
PROS: ESTABLISH YOUR BRAND AS AN AUTHORITY
AND EXPERT. REINFORCES TRUSTWORTHINESS.
GENERATE TRAFFIC WITHOUT BUYING ADS OR
WAITING TO RANK ON SEARCH ENGINES.
HELPS BUILD RELATIONSHIPS WITH OTHER BLOGS
FOR ADDITIONAL EXPOSURE.

41. REDDIT.COM MARKETING
“THE FRONT PAGE OF THE INTERNET”
PROS: QUICK ACCESS TO A HUNGRY AUDIENCE
SEGEMENTED BY INTERESTS. 6% OF ENTIRE INTERNET
IS HERE.
POTENTIALLY HUGE TRAFFIC TO YOUR WEBSITE WHEN
VOTED TO THE TOP.
EASY TO GAIN FEEDBACK
FREE TO POST.

42. REDDIT.COM MARKETING
“THE FRONT PAGE OF THE INTERNET”
CONS: Heavy demographic slant towards young
men.
Traffic is a spike unless it gets picked up by other
websites and online media.
May need to post non-promotional items first to win
trust of peers in sub-reddits.

43. http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_reddit_usage_2013.pdf

44. REDDIT.COM MARKETING
“THE FRONT PAGE OF THE INTERNET”
On a related note, you can achieve the same style
of results and traffics by being active in website
forums that pertain to the niche you are active in.

45. VIDEO MARKETING
PROS: CONTENT IS VERY ENGAGING BY NATURE.
EASY TO TRACK VIEWS AND CLICK THRUS.
AD COSTS ARE AS LOW AS $0.03 PER VIEW.
COMPANIES LIKE GO TO PRO VIDEO CAMERAS SAY
THIS TYPE OF MARKETING IS PRICELESS FOR THEIR
BRAND.
EASY TO SEGMENT WHICH AUDIENCES SEE YOUR
MESSAGE.

46. VIDEO MARKETING
CONS: TIME AND EFFORT TO CREATE VIDEO ADS.
YOUTUBE MARKET IS GEARED HEAVILY TOWARDS
“GENERATION V”, WHICH IS MAINLY 18 – 34 YEAR
OLD MEN. MAY NOT BE A GOOD FIT FOR FEMALE
CENTRIC BRANDS OR TRADITIONAL BRANDS.

47. VIDEO MARKETING
CONS: TIME AND EFFORT TO CREATE VIDEO ADS.
YOUTUBE MARKET IS GEARED HEAVILY TOWARDS
“GENERATION V”, WHICH IS MAINLY 18 – 34 YEAR
OLD MEN. MAY NOT BE A GOOD FIT FOR FEMALE
CENTRIC BRANDS OR TRADITIONAL BRANDS.

48. VIDEO MARKETING
A SUCCESS STORY OF A SMALL KNITTER WHO WENT
FROM LOCAL TEACHER TO FULL TIME ONLINE
INCOME SPENDING ABOUT $100 A MONTH ON
YOUTUBE ADS.
https://www.youtube.com/watch?v=ZltqGT3B3bI

49. SOCIAL MEDIA
MARKETING
FACEBOOK AND TWITTER ARE GREAT FOR B2C.
PREREQUISITE: YOU HAVE TO HAVE FRIENDS AND
FOLLOWERS.
LINKEDIN IS GREAT FOR B2B. ONCE AGAIN, YOU
NEED AN AUDIENCE. JUST POSTING TO YOUR
TIMELINE WILL NOT GET YOU FAR.

50. SOCIAL MEDIA
MARKETING
HOW DO YOU GET FRIENDS?
JOIN AND CREATE FACEBOOK GROUPS
BECOME ACTIVE. SHARE CONTENT THERE. NOT JUST
YOUR TIMELINE.

52. SOCIAL MEDIA
MARKETING
HOW DO YOU GET FRIENDS?
FOLLOWERWONK.COM FOR TWITTER

54. SOCIAL MEDIA
MARKETING
HOW DO YOU GET FRIENDS?
CREATE AND JOIN LINKEDIN GROUPS

57. FOR MORE STRATEGIES
AND TACTICS
CLICKEDSTUDIOS.COM