ClicksBazaar PPC Services Include: A dedicated pay-per-click consultant for PPC campaign management, PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites, Extensive keyword research, Competitive research, Account Management, For More Visit - http://marketing.clicksbazaar.com/ppc-management-services/

1. SEVEN STAGES OF PAY PER CLICK
MANAGEMENT
O P T I M I S I N G T H E P E R F O R M A N C E O F Y O U R P P C
C A M P A I G N
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2. HOW PPC ADVERTISING WORKS
When someone searches the internet for your products or services, your ad
will appear above or to the right of the search engine’s natural results.
When they click on your ad, your customer will be directed to your
website. Your ads will only run when they match a users search, and as
the name suggests, you will only “pay” when someone “clicks” on your
ad. As a result, PPC ads typically provide more value than other forms
of advertising.
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3. PPC MANAGEMENT
Pay Per Click market categories are increasingly competitive. More
advertisers are using keyword research, specific landing pages and
feedback from web analytics to improve the performance of their PPC
campaigns. As a result, the better performing keywords
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4. PPC MANAGEMENT
are becoming more expensive, leading to click inflation. This presentation
should help you understand the key aspects of setting up and
managing a successful pay per click campaign in order to optimize your
performance.
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5. PPC MANAGEMENT
This presentation will help with generic PPC as well as setting up a
campaign with Google Adwords or Yahoo Search Marketing.
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6. STAGES OF PPC MANAGEMENT
Research Category
Plan & Structure
Write Copy
Organize Bids
Build Landing Pages
Review Performance
Amend, Tune & Test
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7. RESEARCH YOUR MARKET CATEGORY
Customers, Competitors, Keywords
The buying process
Core keywords
Long tail keywords
Website analytics
Volumes, values, margins
Conversion is key
Local vs. National vs. International
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8. PLAN & STRUCTURE CAMPAIGN
The Search marketing mix
Budgets
Campaigns
Ad groups
Keywords
Match types
Landing pages
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9. WRITE ADVERTISING COPY
Matching copy to keywords
Crucial for Click Thru Rate
Tailored Ad Groups
Use all four lines
Headline
Copy lines
Display URL
Call to action or USP
Minimize keyword insertion
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10. ORGANIZE BIDDING
Understand value of clicks
Know value of conversions
Quality Score is key
Set up a keyword match hierarchy
Bid more only when Quality Score is high
Reduce bids if conversion cost is unprofitable
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11. SELECT & BUILD LANDING PAGES
Send click traffic to most appropriate page
Build if one does not exist
Keep the landing page simple
Focus on achieving goals
Ecommerce sales
Lead generation
Eliminate distractions
Learn from successful landing page
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12. TRACK & REVIEW PERFORMANCE
Establish key metrics
PPC reports and analytics
Cost per click (CPC)
Click through rate (CTR)
Conversions
Cost per conversion
Cost per sale
What is target ROI?
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13. AMEND, TEST & TUNE
Look for conversion winners and replicate components
Look for blockages and eliminate
Eliminate negative terms
Test different keywords
Test different copy
Test different landing pages
Test different bid levels
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14. WHY USE OUR PPC MANAGEMENT SERVICE
Google and Bing have made it incredibly easy to open a PPC advertising
account and run ads. Unfortunately, it’s even easier to lose all of your
money if you don’t know what you are doing. You see, PPC operates
like an auction where advertisers like you are constantly bidding
against each other for position on the search results pages, and
through the quality score metric, well optimized accounts are rewarded
with lower pricing. In this hyper-competitive environment,
inexperienced account managers are at a huge disadvantage.
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15. PPC
To learn how you can leverage the power of PPC advertising to grow your
business, simply use the form to the right to request a free consultation
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16. CONTACT US
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http://marketing.clicksbazaar.com/ppc-management-services
http://www.clicksbazaar.com | contact@clicksbazaar.com
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