The document discusses how to make a WordPress website easier to find through search engines. It covers keyword research, installing SEO plugins for WordPress like All-in-One SEO Pack and Google Analytics, optimizing content and metadata with keywords, and using analytics to track keyword performance. The presentation also provides an overview of additional SEO best practices like XML sitemaps, redirects, and keyword-optimized URLs.

1. Making Your WordPress Website Easier to Find WordPress Plug-ins for SEO Jami Broom, Internet Marketing Strategist Clicks Internet Marketing www.ClicksInternetMarketing.com www.Twitter.com/ClicksIM - @ClicksIM Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

4. WordPress as a CMS Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

5. WordPress as a CMS Presented by Jami Broom, Internet Marketing Strategist Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

6. WordPress as a CMS Presented by Jami Broom, Internet Marketing Strategist Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

7. Keywords & Being Found Search Engine Optimization Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.¹ Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

8. Keywords & Being Found Search Engine Optimization Search Engine Optimization – SEO Ensuring specific elements are set in place (on your website and off) so that search engines can “read” your website, and therefore, know which keywords to rank your website in their SERPs (Search Engine Results Pages) Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

9. Search Engine Optimization Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist Readers, Customers, Clients, Members Your Business or Website/Blog

13. Step Three: Content Blog Content Title Meta Tag (Not Displayed) Anchor text Categories Tags Blog URLs should be keyword-rich

19. WordPress Plug-ins Installing & Activating Plug-ins An extension of the WordPress software. Thousands of Plug-ins! Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

20. WordPress Plug-ins Installing & Activating Plug-ins Step 1: Click on Add New Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

21. WordPress Plug-ins Installing & Activating Plug-ins Step 2: Search for a plug-in to install. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

22. WordPress Plug-ins Installing & Activating Plug-ins Step 3: Press Install Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

23. WordPress Plug-ins Installing & Activating Plug-ins Step 4: Activate

27. WordPress Plug-ins Meta Robots http://wordpress.org/extend/plugins/robots-meta/ Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

28. WordPress Plug-ins Meta Robots http://wordpress.org/extend/plugins/robots-meta/ Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

30. Permalinks Custom Permalinks Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

31. Permalinks Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

32. Permalinks Ranks #1 for PPC Advertising Pittsburgh Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

34. WordPress Plug-ins Redirection http://wordpress.org/extend/plugins/redirection/ Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

37. WordPress Plug-ins Google XML SiteMaps Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

42. Clicks Internet Marketing The best customer is already searching for your product or service. Let's make sure they find yo u. www.ClicksInternetMarketing.com 412-250-7237 [email_address] Twitter - @clicksIM Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist