Hispanic Online Advertising to reach Hispanic women, including primary grocery shoppers, and Hispanics by country of origin. CLICROI LLC is the number one U.S. Hispanic-owned provider of Hispanic panel recruitment services.

1. Nelson Merchan,
President
CLICROI LLC
nelson@clicroi.com
2013
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3.  Founded 2006
 CLIC is Spanish for CLICK and ROI is what
we strive to achieve for our customers:
Higher Return On Investment
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4.  Market Research Background
 3.8+ billion impressions on behalf of
customers
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5.  We Optimize Ad Performance
 You reach Spanish-speaking and bilingual
Hispanics only
 Your message in Premium Hispanic sites in
 United States
 Mexico
 Latin America
 Puerto Rico
 Spain
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6.  Specialized in Reaching
◦ U.S. Hispanic Women, including primary grocery
shoppers
◦ U.S. Hispanics by country of origin
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7.  Metrics by creative:  Metrics by State, City,
 Share DMA, Zip Code
 Views  Metrics by time of day
 Clicks
 Metrics by Web site
 CTR
 Actions
 ACR
 Daily activity
 Demographic
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8. Removing Web Sites with Negative ROI
Testing Creatives to Increase CTR
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9. Removing Web Sites with Negative ROI
Testing/Optimizing Creatives To Increase CTR & Conversions
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10. “CLICROI understands the online Hispanic market and is an expert at
efficiently targeting and motivating Hispanic consumers to take action.
CLICROI is a key partner in our marketing efforts.“
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