Overview of the Mobile RUM market.

1. T H E N A T I V E S A R E
G E T T I N G R E S T L E S S
A S U R V E Y O F T H E M O B I L E R U M S P A C E

2. Buddy Brewer
@bbrewer
Cliff Crocker
@ccrocker

3. M O B I L E
A D O P T I O N
• WAP
• Full sites on mobile
• m-dot / RWD
• Native applications

4. T A B L E T S
• Favorite tool of couch
surfers worldwide
• Higher conversion vs.
phones on average
• Too big for “mobile” site
• Too slow for full site

5. B Y R E G I O N 5 / 1 4
Mobile Usage as % of Web Usage

6. W H A T I S M O B I L E
P E R F O R M A N C E ?
S P I N N E R S ? C O N T R O L L E R S ? N E T W O R K C A L L S ? T I M E T O
P E R F O R M T A S K ?

7. F A M I L I A R P R O B L E M S

8. P E R F O R M A N C E B Y
G E O G R A P H Y

9. P E R F O R M A N C E B Y N E T W O R K
C A L L

10. P E R C E I V E D
P E R F O R M A N C E

11. O P E R A T I N G
S Y S T E M A N D
D E V I C E

12. P E R F O R M A N C E
B Y T R A F F I C
S O U R C E
• Content Delivery Networks
• Third-Party Services
• Origin traffic

13. U S A G E A N D E N G A G E M E N T

14. U N F A M I L I A R
P R O B L E M S

15. P E R F O R M A N C E B Y
S C R E E N / V I E W / A C T I V I T Y
• No such thing as a ‘Page
Load’
• However, users still
frustrated with poor
experience

16. C R A S H R E P O R T I N G

17. A P P S T O R E
A P P R O V A L

18. I N S T R U M E N T A N D W A I T

19. I N S T R U M E N T A T I O N L A T E N C Y

20. U P G R A D E A D O P T I O N

21. C O N N E C T I O N
T Y P E A N D
C A R R I E R

22. A F E W M O B I L E R U M
P R O V I D E R S

23. A P P D Y N A M I C S
• Network request snapshots
& availability monitoring
• Crash diagnostics
• Tracking of custom metrics
• Server-side correlation
available with back-end
APM product
• SaaS and on premise

24. C O M P U W A R E
• Performance and
availability monitoring
• Crash diagnostics
• Integration with backend
APM solution
• Ability to track custom
metrics
• On Premise

25. C R I T T E R C I S M
• Network latency and
availability monitoring
• Crash Diagnostics
• Breadcrumbs provide
context into interrupted
business transactions
• SaaS

26. N E W R E L I C
• Network performance and
availability monitoring
• User Interaction Tracing
• Auto-instrumentation of
Activities and View
Controllers
• App usage and adoption
• SaaS

27. S O A S T A
• Network performance and
availability monitoring
• Multi-dimensional views and
custom dashboards
• Touch definition of metrics and
timers through App interaction
• Correlation of performance with
business metrics
• SaaS

28. C R A S H R E P O R T I N G T O O L S
• Crashlytics
• HockeyApp
• Bugsnag
• BugSense
• TestFlight

29. Speed Quality
Engagement

30. S P E E D
Network calls
Method calls
Signal strength
Slowest actions
Slowest geographies
Slowest carriers
Connection type
Slowest devices

31. Q U A L I T Y
Stack traces
Crash reports
Battery usage
Exception counts
Failed interactions
Bread crumbs
Thread details
Memory usage

32. E N G A G E M E N T
Conversions
Upgrade adoption
Sessions/month
Monthly active users
Revenue
Searches
Comments

33. ?
Speed Quality
Engagement

34. Crash Reporting
Back-end APM
On-premises option

35. Crash reporting
Back-end APM
Business metric collection

36. “Breadcrumbs”
Crash diagnostics
Windows Phone support

37. Back-end APM
Auto-Instrument Activities/View Controllers
App usage & adoption

38. Correlation to business metrics
Add metrics without waiting for app store
Real time reporting

39. A L L A T V E L O C I T Y

40. Thank You

41. A T T R I B U T I O N S
http://www.kpcb.com/internet-trends (Mary Meeker - Internet Trends 2014)
https://strategy.wikimedia.org/wiki/Mobile/Forecasts
https://secure.flickr.com/photos/fischerfotos/7457906740 (Traffic)
https://secure.flickr.com/photos/gfreeman23/10920980315 (Engine)
https://secure.flickr.com/photos/75001512@N00/13318418165 (Antenna)
https://www.flickr.com/photos/36946290@N04/9425419527 (Broken iPhone)
https://secure.flickr.com/photos/openfly/6215738251 (Shoes)
https://secure.flickr.com/photos/chipgriffin/2468855742 (Survey)