Windows Phone 7 is coming! Windows Phone 7 showcases a person’s most important, personalized information at-a-glance across games, photos, social networking and other key functions without requiring the launch of separate applications. For the first time ever on a phone, Windows Phone 7 leverages the combined power of the phone, PC and cloud to bring together world-class consumer and business products like Xbox Live, Bing, Internet Explorer, Zune, Office, Exchange and SharePoint – delivering rich integrated phone experiences with a unique and fresh UI. Windows Phone 7 offers top-rated applications across all key categories with thousands more coming – all backed by a rigorous certification program.
15. Capacitive touch
4 or more contact points
Sensors
A-GPS, Accelerometer, Compass, Light, Proximity
Camera
5 mega pixels or more, flash required, camera button required
Multimedia
Common detailed specs, Codec acceleration
Memory
256MB RAM or more, 8GB Flash or more
GPU
DirectX 9 acceleration
CPU
ARMv7 Cortex/Scorpion 1GHz or better
Hardware buttons | Back, Start, Search
18. Input
• Touch
• Hardware buttons
• Accelerometer
Media
• Digital media capture & playback
• Media library access
Data
• Isolated Storage
• LINQ (Objects and XML)
.NET
• Superset of Silverlight 3.0
• Windows Communication Foundation
• SOAP, REST, OData services
Phone Access
• Integrated access to phone UI
• Sensors
• Picker for contacts and photos
Integrated With Cloud Services
• App Deployment & Updates
• Notifications
• Location
• Xbox LIVE
OS Integration
• Hub Integration
• Launchers
• Choosers
22. Promotion & Discoverability
Daily promotion drives high
visibility for the best apps and
games
Smart multi-variable
algorithmic ranking for popular
and new
Browse the catalog and
discover new content
24. Manage App & Game Updates
Notifications of app updates
on the Marketplace hub
Update all apps at
once or view the
update details of a
single app or game
Choose to update
a single app or
game
View the details of
a specific update
27. Demo, Category, Carrier and Location
Market Competitive Revenue Share
Text and Image Units
Click to Call, Click to Web
Revenue, Inventory, Clicks, CPM, STR
Microsoft & Yahoo Contextual Advertising
Third Party Ad Networks
28. Segments include age & gender
Advertising in apps targeted to desired user demos
29. How Developers Profit
Single software distribution channel
• World wide access
• Ease of discovery
• Convenient updates &
distribution
Active merchandising
70% revenue share
Trial API
Credit card & mobile operator
billing
Paid, freemium, ad funded and
free apps
33. Key Considerations
Apply best practices for packaging apps
Use trial licenses for better sell through
Consider the Windows Phone Marketplace test criteria
34. Application Packaging
Use .NET localization best practices
Package multiple languages within the XAP
Leverage trial support via the API
35. if (CurrentLicense.IsTrial().Equals(true))
{
// Application is in trial mode, so
// upsell to full priced content
// Do not try this code at home…
}
Trial API
Trial API Usage Example
Implement IsTrial() API
Up-sell to full-priced content = greater sales
You control functionality or license duration
36. Test Criteria Principles
Phone functionality is protected
Applications are well-behaved on the phone
The certification process is predictable and timely for
developers
37. Test Criteria Pillars
Applications are reliable
Applications use resources efficiently
Applications are free of malicious software
Applications do not interfere with
the phone functionality
Meets Microsoft standard for global
content policies
Meets application type guidelines
Evaluated against regional policies
Localization review
technical validation
policy validation
market validation
This is not an attempt to copy-cat an existing phone, or fall in line with everyone else – this is something new and different, for very good reasons.
The Smart Design starts with what we call the “Metro” Design Language – not a language like developers would think of – but a natural language for expressing designs. The inspiration for the WP7 UX was based on signage around Metro Rail stations – clean, clear, easy to read information that you can take in quickly. We also refer to this as “glanceable” information – information you can take in at just a glance.It’s not about the fancy chrome, gradient fills or shiny, inactive icons – it’s about the information you need right now to get back to your “life in motion”…
Hubs are viewports into phone functionality – the phone UX is not about hosting applications, it’s about hosting experiences<build>There are 6 hubs in WP7 – developers can integrate their software into them
Windows Phone 7 Series has a very detailed hardware specification to ensure a consistent user experience for consumers across network providers. This way, phone customers will be able to continue using their existing service provider but get the same UX as everyone else. The consistent hardware and software platform also ensures that Microsoft can, through a centralized Windows Update mechanism, manage updates and patching to the phone platform in a consistent way, across providers.Highlights of slide: Detailed hardware spec to ensure a consistent user experience for consumersSingle display at launch, smaller display in future (lower price point for easier adoption)All capacitive touch devices – no more stylus!3 buttons only – not 5, not 1 – but 3Memory is minimum configuration, more is allowed
Silverlight for most business apps – although some companies, with needs around high-performance 3D applications, might choose XNA for their apps, and some casual game developers will choose Silverlight for game development.
These are capabilities common to both Silverlight and XNA-based development.Key point here is that it doesn’t really matter which of the two platforms you pick – XNA or Silverlight – you can still get to all of these common features.Highlights include Input Paths, LINQ, Isolated Storage, “Pickers, Launchers and Choosers”, Hub Integration
Can replace the following slides with live Marketplace demo.
Make More MoneyBest in class ad targeting solution combines demographic , behavioral, content category, carrier, and user location targeting options.The power of a national direct mobile/online sales force combined with leading resellers.They all bid on and compete for your inventory!Competitive revenue share for developers/publishers – 70% per current market economicsMobile advertising’s first and only real-time, bidded ad exchange to increase yield, reduce waste and provide best in class targeting to increase value of inventory Quick and Easy Set UpEasy integration of ad control Quality SDKs from Microsoft which has a strong track record of developer toolsAbility to Measure ResultsStandard online reports to show you how much money you made!Internal note to DPE: Please keep in mind that app usage analytics are being provided via an MCB-selected analytics solution (Preemptive). Advertising reports will be available via the pubCenter platform.
KEY POINT:MSFT will have a competitive revenue share where approximately 70% of the revenue goes to publishers (less any other taxes and costs).
Action-oriented advertising – in the desired locations - targeted to selected user segments