Have a great idea for a business but don’t know how to get it off the ground? Join us in this session for a lively discussion on how to launch a new internet based startup business from the ground up.
10. Step 3: Found Your Company Choose a business structure Proprietorship Partnership Corporation (S,C,Non-Profit, etc,) LLC … Get an Employer Identification Number (EIN) For tax returns, even if you won’t hire employees Get a bank account Seed with initial funding for up front costs Register your trademark Use TM right away for some protection, get it formally registered for more protection
12. Step 4: Build Your Profit Engine Realize your dream! Buckle down and get to work. Build value! Leverage your allies Angel Investors Venture Capitalists Gov’t Assistance Programs Vendor Incentives
14. Step 5: Tell the World About It What percentage of your budget should be spent on marketing? 30% 50% 70% How many impressions turn into leads for a typical marketing campaign? 3% 10% 18% Understand the three marketing power tools Impressions Leads Mavens
16. Marketing Impression Example #2 Are you a technology start-up? BizSpark is an innovative new program that unites Startups with entrepreneurial and technology resources in a global community with a common goal of supporting and accelerating the success of a new generation of high-potential Startups. http://www.microsoft.com/bizspark
18. Step 6: Make $$$ Favor regular, recurring transactions Companies live and die by monthly cash flow Keep good books and pay your taxes Estimated quarterly taxes Others – Federal, State, City, Franchise, Sales, Use Find a good lawyer… They say every company gets sued at some point and a better accountant Provide consultation on financial best practices and tax laws
19. Resources The Art of the Start – Guy Kawasaki How to Start A Business In Missouri – Entrepreneur Press Streetwise Business Tips – Bob Adams The Tipping Point – Malcolm Gladwell