Perth Internet marketing company Oracle Digital perfects its latest SEO techniques in order to help businesses take advantage of the benefits that the online platform brings.

1. Display Advertising Reaches
Highest Peak Since 2008
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2. Perth Internet marketing company Oracle Digital perfects its
latest SEO techniques in order to help businesses take
advantage of the benefits that the online platform brings.
Oracle Digital, one of the top SEO companies in the country, has developed their line of
Internet tools in order to help clients earn more. New reports are showing the increasing
importance of display advertising and online advertising – and how these strategies have
been getting rave support from online businesses all over the country.
According to the Online Advertising Expenditure Report (OAER) of the Interactive
Advertising Bureau (IAB), total investments for online advertising has increased by 19%
for the year 2012 - with the first quarter ending with $713 million, which is a considerable
increase of $111.9 million from the findings for the previous year over the same quarter.
As observed by industry experts – these numbers are indicative of the great potential that
the online industry brings to those who are aspiring to make their businesses even bigger.
For this reason, business owners are encouraged to follow the online route to gain the
advantages it bring.
In response to the findings of their company, Paul Fisher, the CEO of the IAB Australia,
stated: “The continued growth of online reflects the strengthening confidence of marketers
and agencies that online is their medium of choice. In this challenging economic
environment they look to online to provide measurability, reach, frequency, brand and
direct response messaging – and they aren’t being disappointed.”
“There is no doubt that online advertising is on track to surpass $3 billion and 20 percent
share of all advertising this calendar year, and it’s quite possible that we’ll reach that
milestone this financial year thanks to increased consumer confidence sparked by further
interest rate cuts which we believe will support continued growth in online advertising in
key sectors,” added Fisher.
With these new developments, many business experts and analysts now believe that
things will get even better and bigger not only for display advertising, but for online
advertising as a whole. These forecasts stemming from the fact that although online
advertising reached $1.7 billion for the year 2008, 2012 statistics are showing that just for
the first quarter of 2012 alone – online advertising has already made significant profits
accordingly.
This is attested to by Clint Maher, Director of Operations of Oracle Digital. He cites, “With
the current business environment that we have now, it is a must that you engage in the
proper online advertising mediums in order to earn more profits and in order to reach a
wider market.”
Maher then adds, “In order to take advantage of the online world – you must at least have
the web visibility and presence to speak of. Otherwise, regardless of how good a company
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3. is, or how excellent its products may be, if consumers are unable to see what they have to
offer, then there will be a problem. Fortunately, you can always make use of the proper
SEO tactics and procedures in order to resolve this issue. And we offer these and more to
those who need our help”.
Oracle Digital is the leading SEO company in Perth, which specialises in SEO, social
media marketing strategies, internet marketing and other online tools. The company
serves current and prospective clients in Adelaide, Brisbane, Melbourne, Perth, Sydney
and other parts of the country.
If you want to know more about the company or its services, you can give them a call at
1300 899 851 or you can visit their website at http://www.oracledigital.com.au.
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