How are things going with your website? Are you getting good traffic levels that are progressively increasing? Are you currently ranking well for highly searched e-commerce phrases in your industry? Does a good portion of your website traffic convert from traffic to customers? What about your local competitors? How are they doing? Are they doing as well as you are? If you’re not sure, you’re wise to find out. If you don’t pay attention to what your competitors are doing your traffic levels could suddenly be doing a free fall.

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How Does Your SEO Measure Up
Against Your Competitors?

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How are things going with your website? Are you getting good traffic levels that are
progressively increasing? Are you currently ranking well for highly searched e-
commerce phrases in your industry? Does a good portion of your website traffic
convert from traffic to customers? What about your local competitors? How are
they doing? Are they doing as well as you are? If you’re not sure, you’re wise to
find out. If you don’t pay attention to what your competitors are doing your traffic
levels could suddenly be doing a free fall.
Yes, these are a lot of questions but they’re all worth considering — regularly.
SEO has so many layers to it. It’s not something you can set and forget. Once you
reach success, you need to set new goals. Complacency and search engine
optimisation do not gel. You need to keep tabs on what you’re doing, what your
visitors do when they arrive on your site, and you also need, to a degree, to keep
an eye on your competitors.
There are so many areas you’ll want to make sure you continue to work at with
SEO and if you do, you’ll reap the rewards. In terms of competitive analysis, you
need to be doing this. If one of your competitors drastically changes their SEO
strategy, it could change everything for you.
Let’s look at the vital importance of keeping tabs on your competition:
If you do:
 You will see which keyword phrases you should logically target.
 You will see where that competitor is succeeding and this can help you
formulate your own plan for success
 You will see where they’re flailing and even failing and can then determine
good ways to capitalise on this and then outshine them in that area. This could
help you win some of their clients over.

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If you don’t:
 Competitors could start employing more strategic and aggressive SEO tactics.
 They could start dominating keyword phrases that you’re currently ranking well
for and getting YOUR traffic.
 They could start capitalising on your weaknesses.
 You could miss out on great opportunities.
 Your traffic will start to drop as will your revenue.
Whether you’re a major conglomerate or are a small local business, SEO is
something you need to be working at — continuously. Make sure you keep track of
what you’re doing and of what others are doing, too.
Here are some of the areas you’ll want to examine from a competitive SEO
analysis standpoint:
 Which keyword phrases they are ranking for
 Where their links are coming from
 How much traffic they are getting
 What their off-page SEO strategy appears to involve
 What their on-page SEO strategy appears to involve
 Look at any their efforts outside of SEO.
 Check for other marketing techniques they may be using
 Examine the social media presence and strategy of your competitors
 Check out the online reputation of your top several competitors
You need to, in effect, cyber stalk your competition (unobtrusively and ethically, of
course. There are ways to do this without doing anything illegal or morally wrong!)
to make sure that you can operate with all the facts. It’ll help you dramatically with
your web marketing efforts.

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Sound like a lot of work? It can be.
Search engine optimisation and competitive analysis doesn’t have to dominate
your day to be done right. Work with Oracle Digital, a Perth SEO and web
marketing company that has helped many small and medium-sized businesses
across several niches throughout Australia gain market share and dominate the
search engines. Talk to us. Chances are that we can help you, on an ongoing
basis, regardless of how competitive your niche is.