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Podcasting - Part of a Smart Content Marketing Strategy

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Podcasting - Part of a Smart Content Marketing Strategy

  1. 1. Podcasting – Part of aSmart Content Marketing Strategy ©2009, Oracle Digital
  2. 2. Why do podcasting? Podcasting can be a great link building strategy for websites. It can helpyou attract search engines and it can help you provide information to a hungry audience. Theinfo you share could help you lead listeners/readers/view toward the “buy now” button on yourwebsite.What is Podcasting?A podcast is a broadcast of some sort of online media. It can be done as an audio broadcast ora video broadcast. You can even turn PowerPoint presentations into podcasts. It can often beviewed live, for great impact, such as a webcast or webinar. But it can also be syndicated forpeople to download later on — increasing your audience and giving you great opportunities forlink building and email list building.You’ll get customers through text content. But you’ll attract more customers by doing contentmarketing via a number of mediums. If you need help creating digital content, your SEO /marketing company can help you in this regard.Boost Your Online ExposureSharing information with your online audience brings value and increases your onlinerecognition. You can bring value from a relationship building standpoint and from theperspective of search engine optimisation as well as authority building. Every bit of content thatyou publish online — whether it’s written content, a video, an audio file, etc — has the potentialto draw traffic and rankings to your website now and in the future. Podcasts are great ways torecycle old content as well. A great blog post or article can be presented in a podcast format sothat you can get more out of great content you’ve produced.©2009, Oracle Digital Page | 1
  3. 3. Here are some tips to help you with your podcasting: Create buzz before a broadcast. Get people interested in attending (when it’s a live event) and downloading if it’s something you’re making available as a download. Social media is a great tool in this regard. Capture contact info. Consider having people opt in to your newsletter to gain access to your podcast. This opens a door to future marketing opportunities. Get help getting creative. Investing in assistance or tools to help you create great content for a podcast could provide great ROI. Do a post-mortem. After you do a podcast of any sort, analyse what went well and what could be improved for future. The process will be very revealing in terms of what your customers want and which methods drive great SEO value.There are a lot of different ways to generate interest and SEO with your content. Creativecontent marketing methods could provide you with great marketing, relationship-building andlink building benefits.©2009, Oracle Digital Page | 2