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PPC or SEO – Which Should You Invest More Time And Money In?

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PPC = pay per click. SEO = Search Engine Optimisation. Which should you invest in? Both can take investments of both time and money to succeed. If you do both, you can significantly increase your chances of success. And if you get expert help with them you can succeed faster.

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PPC or SEO – Which Should You Invest More Time And Money In?

  1. 1. PPC or SEO – Which Should You Invest More Time And Money In? ©2011, Oracle Digital
  2. 2. PPC = pay per click. SEO = Search Engine Optimisation. Which should you invest in? Both cantake investments of both time and money to succeed. If you do both, you can significantlyincrease your chances of success. And if you get expert help with them you can succeed faster.PPCPay per click campaigns involve paying for advertising. You pay a fee per click sent to yourwebsite. Pay per click can involve an investment and it can be a gamble. It can take a lot ofmoney to learn how to effectively advertise via this method. But that shouldn’t dissuade youfrom trying it. Companies everywhere use it, even if they have great organic traffic levels. It’sbest to work with a PPC expert who can help you maximise your potential with as little aninvestment as possible.SEOInstead of paying for traffic, search engine optimisation involves designing your website andfollowing certain actions to attract organic traffic that arrives via putting a keyword search inand being directed to your website. Some website owners think this is the best option becauseyou can do it without a fee per visitor. But successful SEO isn’t necessarily free. It can seem likean attractive proposition over paying on a per click basis but to succeed in SEO, you may wantto make an investment in resources, tools, or professional assistance to help you determine anapproach and to help you compete against others striving to get the attention of the searchengines . SEO can be a highly competitive business that requires more time and effort thanPPC. But if you succeed with it, it can provide a lot of bang for your buck.SEO and PPC – A Potentially Potent ComboWebsite owners that take advantage both of PPC and SEO can have some great results. Bothcan complement one another and can boost efficacy of one another as well.©2011, Oracle Digital Page | 1
  3. 3. SEO can drive a pay per click campaign’s success up. Google calculates certain websiteelements to determine your fees on PPC, for example. From a reverse standpoint, while organiclistings often get more attention than pay per click ads on a search engine results page, havingboth can help you dominate page one of the terms you want to rank for and this could increaseyour online exposure, traffic, and success.Don’t Go it AloneNavigating the worlds of pay per click ads and SEO can be dizzying. There are a lot of things tolearn and a lot of mistakes people can make when they get started. It can be a long road totravel on your own. Get help from an SEO company can be smart. Hiring a PPC consultant canalso be smart. Working with a consultancy firm that does BOTH could be even better because ifyou can get the two types of marketing working congruently, you can get phenomenal results.P.S: Oracle Digital can help you with both PPC and SEO. We can help you, whether you’re newor have been around the digital block a few times. And we can help you whether you’ve got alarge or a small marketing budget. Contact us and let us show you how we can approach PPCand SEO to help you make more money.©2011, Oracle Digital Page | 2

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