Content is what search engines crawl to determine what your pages are about. Those determinations are part of what brings you organic traffic and helps you gain online exposure in the search engines. Web content isn’t just limited to your own website, either. Content online, at large, can be a major contributor to your e-commerce success. The more quality content out there, the more chances you have for success. The right content could help you get SEO rankings and traffic and help you convert readers into customers. Here are some tips to help you make your content really count.

1. SEO Content – Tips for Creating
Content That Counts
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2. Content is what search engines crawl to
determine what your pages are about.
Those determinations are part of what
brings you organic traffic and helps you
gain online exposure in the search
engines. Web content isn’t just limited to
your own website, either. Content online,
at large, can be a major contributor to
your e-commerce success. The more
quality content out there, the more
chances you have for success. The right
content could help you get SEO rankings
and traffic and help you convert readers into customers. Here are some tips to help
you make your content really count.
Write for Search Engines But Write for People, Too
When you create web content, try to create it for two audiences: 1) The People and
2) The Search Engines. Content can drive traffic but it can also drive sales, too. If
you write for one audience and not the other, you’re not maximising the potential of
your web content. Learn to write in a way (or hire a professional to do it for you)
that talks to people and search engine spiders. It can be done in a way that will
make your pages stand out like beacons to search engines without being too
keyword dense or so awkwardly written that people will take one look, roll their
eyes, and fly off the page in a hurry.
Be Interesting / Cutting Edge
Content has to do more than work on selling people. If that’s all you have in mind
when you write, you’ll turn off more people than you turn on. Write content with the
intent to inform, interest, and engage the reader. Selling can come more easily
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3. when the content meets many needs because you’ll begin to develop a relationship
and create trust with your readers. Know your industry well so that you can write
breaking news content, link bait that others will link to and notify their followers of,
and gain more than a passing glance by readers when you post something new.
Be Responsive
Participate in discussions. Generate discussions from your content and on social
media sites when you post about new content. Being responsive will help you build
relationships and make people want to read your content (and act on it, too).
Optimise
Learn to optimise your content for search engines and readers. Good content is
important but good content that’s easily indexed is even better. Write content with
keywords, tags, optimised images, authority links, and an intrasite linking technique
with strategic anchor text. Taking the time to do this will help your content pack
more punch from an SEO perspective.
Tell the Web You’ve Created It
Don’t simply write it and wait for people to come and read it. Generate some buzz.
Use social media accounts to direct people to the content and social bookmark it
as well. Tip: You can also get more traction by linking to older content within new
content that you write as well.
If you don’t have the ability or the time to create web content that will work well for
your business, don’t hesitate to get assistance. SEO content, as part of your
overall SEO strategy, could make a big different to your traffic levels. Web content
works for you 24 x 7 x 365 to help you attract more customers and improve your
online position and profile.
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4. Here at Oracle Digital, we can help you with every facet of your online strategy. We
can help with SEO services, web content, reputation management, and more. Talk
to us about your business and we’d be happy to show you what we can do for you
and your business.
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