1. Digital Graphics
Chloe, Hannah

2. File Formats

3. Raster Graphics
• They are made of bitmaps and
they’re from pixels.
• Bitmaps separate an image into
millions of little squares.
• These squares show the
different colours in the image
• They have a fixed resolution
(300dpi is the set resolution in
photoshop), resulting in
distortion when resizing.

4. Vector Graphics
• They are made up of paths, made
from a defined start and end,
curve, points and angles.
• The path can become a line,
square, triangle or a curvy shape
• An advantage vectors have over
bitmaps is that vectors don’t lose
quality when distorted and made
into different scales.
• A disadvantage is that the file
save size is a lot bigger than a
bitmap, so not ideal to be used
for websites on the internet as it
slows it down.

5. JPEG
Stands For Joint Photographic Expert Group
Used For Photographs and web formats
Advantage It’s a small file, takes up less space.
Ideal to use for websites and the internet
as the small file means it doesn’t slow the
internet down.
Disadvantage Loses quality with multiple edits due to
compression and recompression every
time it is opened and closed.

6. TIFF
Stands For Tagged image file format
Used For Desk top publishing, AdobeInDesign saved
as TIFF
Advantage Doesn’t lose quality when opened and
closed, unlike a JPEG.
Disadvantage Big files, need lots of storage space, will
slow computers, software and internet
down.

7. PSD
Stands For Photoshop document
Used For Image manipulation
Advantage Saves layers and page formatting
It also supports transparency
Disadvantage Big files, need lots of storage space.
Only useful in photoshop so it won’t open
in any other format, so people who don’t
own photoshop cannot access the image.

8. AI
Stands For Adobe illustrator
Used For Logo creation, graphics to represent
company logo.
Advantage Can be scaled big and small without the
image becoming pixelated.
Disadvantage Limited software, files can only be opened
in certain software. So if someone doesn’t
own the correct software they cannot
open the image.

9. 3DS
Stands For 3D Studio
Used For 3D modelling, animation and rendering
Advantage Industry standard format, so most
software allows this to be viewed.
Can be used for moving images and films
and video games.
Disadvantage Big file saves, need a lot of storage to be
able to save files.

10. Digital Graphics
Images

11. Shape Task

12. Evaluation
What did you like about your image?
What would you improve if you did it again?

13. Rotoscope

14. Evaluation
What did you like about your image? We added
a lot of detail to make it look 3D and realistic
What would you improve if you did it again? I
would have probably increased the opacity on
some of the colours that I didn’t want to stand
out so much

15. Text Based

16. Evaluation
What did you like about your image? I liked that
the letters were thick and close enough together
to get a clear picture of the face in the image
What would you improve if you did it again? I
would have liked to make the line between the
orange and the black a lot less sharp

17. Logo Creation

18. Evaluation
What did you like about your image? I like the
two very distinct patterns we used, and how
much they contrast
What would you improve if you did it again? I
may have left the background white, or a
different colour that’s not black

19. Digital Cubism

20. Evaluation
What did you like about your image?
What would you improve if you did it again?

21. T-Shirt Designs

22. Mood board of designs you like

23. Idea Generation

26. P A

27. Proposal
Dimensions
2400 by 3200 pixels
Content
The idea I have gone with is one where I will use an image of MF Doom’s mask, with
the album artwork of Clams Casinos Instrumentals 2 cut inside it. I will also lower the
opacity of the colour from the album artwork so you can see the shadowing of the
mask, so you can see the shape better. Then I will add ‘Bookfiend’, the name of one of
the songs by MF Doom and Clams Casino. The writing will be in a sort of calligraphy
style.
Export Format
PNG
Advantages; Its compatible with RedBubble and can save transparency and lowered
opacity
Disadvantages; It’s a larger file size than similar formats such as JPEG

28. Proposal
Deadline
1st October 2013
Monday Tuesday Wednesday
I will plan the design for
my T- shirt by creating a
mood board and mind
mapping
I will create the design I
have planned using
photoshop
Schedule
Audience
The audience I think I will attract are young people, ranging from teens to people in
their twenties. I also think my T-shirts will mainly attract men. The types of people
who will be interested in buying my T-shirts are going to be people interested in
experimental music, psychedelic pop, electronic and hip hop beats.

30. Peer Evaluation
What are the strengths of the final image?
• The font used is interesting & links to the image
• The simplistic design is effective as it allows the
writing & the image to stand out.
What could be developed if the image was
repeated?
•The final image isn’t really a graphic. This could be
developed into a rotoscoped image (although it
does look good the way it is

31. Peer Evaluation
What are the strengths of the final image?
I like how the image looks real with the use of
effects on the darkened areas
I like how the image is 3D
What could be developed if the image was
repeated?
The edges are a bit sharp and ridged could
make them smoother

32. T-Shirt Evaluation

33. Does your final product reflect your
original intentions?
For my first design, my original plan reflects my finished product a lot. I used the
image that I planned to use, with the pattern I intended to use too.
The only thing I changed was the writing. In my original plan I didn’t have any writing,
but I added writing for my actual piece.
Finished Product Plan
I didn’t do a plan for my 2nd and 3rd design so I have nothing I
can write about those here.

34. Is your product suitable for your
audience?
Yes I think it is. The audience that my product is aimed for is young men or teenagers.
This is because I think that they are the ones more likely to listen to the sort of music
that I have based my design on. I also think the colours from the pattern on this design
are quite young colours, as they are black and gold. Gold is sometimes associated with
gangsters, or rappers and it tends to be younger generations and men who are
in gangs, and who are into rap.
It was similar for my second design. I feel like Panda Bear have a
predominantly male fan base, plus the image I used of the skateboard is
quite a manly thing, and is also associated with younger generations. I feel
the design was appropriate as the music is intended to be good for
skateboarding, so people who like skateboarding may also like Panda
Bears music.

35. The audience for my third design would be
younger people, with an interest in experimental
music, who also like Animal collectives music. My
design was inspired by Avey Tare (David Portner),
who came from Animal Collective. He creates
experimental music. I think younger people would
be interested in this as experimental music is quite
a new concept and Avey Tare was created quite
recently. The actual design itself links in well to the
genre also as it is quite surreal and quirky, as are
most of Avey Tares tunes, so this too makes the
design more suitable for the audience.

36. What do you like/dislike about the
techniques you have used?
On my first design I like the way the pattern looks over the top of the mask. To achieve
this I created a clipping mask on the pattern so it fitted over the mask perfectly. I also
like the look of the lowered opacity on the pattern so the natural dark and light parts
of the mask show through a bit to give it a bit more shape rather than a block colour.
Lowering the opacity also made the colours less vibrant, which I think looks a lot nicer.
I wish I’d have used more rotoscoping on this picture so it was more my work, rather
just me arranging someone else’s work.
I didn’t use that many techniques on my second design, but I did use the clipping mask
tool again, which I think looks really good as it means you can fill in an image with any
pattern or other image you like.
On this design I feel like I could have used more techniques to create a much more
intricate design, that would be more of my own work, such as rotoscoping.

37. On my third design I altered the original colour of the alligator head to make it the
same black and white as the persons body. I liked this because it made the image
look more realistic. Although the black and whites didn’t come out completely
identical, I think it still looks close and very good. I also lowered the opacity of the
skull head to make the colours seem duller, which I think looks nice and ties in more
with the black and white. I liked my use of layering as it make it look as if the
alligator/ human was actually sat in front of the painting.
Again though I probably aught to have used more rotoscoping to make it more my
own work.

38. What do you like/dislike about how
your final product looks?
I like the colours I have used on my final product for my first design. I think the writing
fits into the image well and the font is nice. I also like the simplicity of my final image.
One thing I didn’t like was that I noticed after I uploaded it to Redbubble, that
the image was slightly stretched.
I like the simplicity also on my second design. The fact it is quite a small simple design
means that perhaps it will go with more T-shirt colours. I also like how the image I
clipping masked looks like the bottom of the decks design. Although I do like the
simplicity of the design I perhaps could have added more detail without over crowding
it.
On my third design I really like the selection of images I used to create this weird kind
of collage. The colour selection on this image is also really nice and the colours tie in
well together. I like that the alligators head looks realistic on top of the persons body,
making it look very surreal. One thing I don’t like is that the gold frame cuts off at the
edge.

39. Why did you include the content you
used?
The mask is meant to represent MF DOOM, a rapper who conceals his identity by
wearing a metal mask. The pattern over it represents Clams Casino, as the pattern
I used is his album artwork. And the writing that says “Bookfiend” is the song that
MF DOOM and Clams Casino did together.
In my second design I used the image of the skateboard to represent how Panda Bears
music is mean to be good for skateboarding to, but also how the members all
skateboard. Also the image I used for the deck is the album cover of their album
Person Pitch.
I used the alligator head on my third design as that is Avey Tares symbol for his music.
The persons body I used in my design was David Portners body, who is Avey Tare. I
think the particular image I used for the body was also from one of Avey Tares album
covers. I used the skull as means of some controversy. Avey Tares actual symbol is an
alligator skull, so I used the live alligator head on the persons body to show them as
the spectator, and the human skull to represent the Avey Tare symbol.

40. What style have you employed in your
products?
The main effect I used on my products was using the clipping mask to place images
inside another image, this seems to be the style I have employed. I took inspiration
for my first design from album artworks from the artists mostly.

41. What were the strengths and weaknesses
of the pre-production and planning
The strengths were that I had a clear idea in my head because the weakness
was that the images I had recorded down that I was going to use didn’t show
clearly what I was planning to do, nor did I take down written notes about it.
Also I didn’t even do a plan for my second and third plan so I really did have to do it off
the top of my head.

42. Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
Image is slightly stretched.
Good shading to give
it shape, by lowering
opacity
Edges are quite sharp. I
should have slightly rounded
them off.
Writing is curved
around so it fits in
with the image.
Didn’t cover the
wheels of the
skateboard with the
image on the deck so
it is clear to see it
actually is a
skateboard.
The image inside
the skateboard
makes it look like
that is the design
on the bottom
of the deck.
The colours from the
image on the deck
fits in quite well with
the colours on the
wheels.
I wish I’d
have
rotoscoped
the image on
the deck.
I should have placed the alligator head more carefully on
the body so it looked more like it was attatched
I also should have made the black and whites for the body and the head more similar.
I wish you could see the eyes on the skull so its clearer what it is.
I like the combination of images I used to create this design
The black and white image with the gold frame works well together.

43. Peer Feedback
My peer review on my first design suggested that my font was interesting, that the
simplicity was effective and that it looked 3D and realistic. It also suggested that I
should have rotoscoped it, and also that the edges were too sharp.
I agree that the image looked 3D and quite realistic, and I also agree with both of
the criticisms, that the edges are too sharp and that I probably should have
rotoscoped it.