A Brief Presentation by cloudHQ's CMO on Marketing Your Real Estate Business Using Social Media and Business Tools You Can Use Today.

1. 8 Social Media + Business Tools
You Need Now
By Naomi Assaraf
CMO at cloudHQ LLC
Board of Directors at Social Media Club

2. I have experience in:
1.Flipping Units
2.Marketing
3.Running Businesses

3. Social Media Musts
1. Be Social: talk WITH your audience
2. Use social as part of other campaigns to be
successful
1. Events
2. Ads
3. Blogs

4. Tool #1: Geo location

5. Tool #2: SEMRush
Your words matter. Choose them wisely.
SEMRush

6. Tool #3:
Your Own URL Shortener
Track your links from your posts:
Go here: https://www.yourls.org

7. Tool #4: Instagram Filters
How to layer colors on top of colors in order to fake a professional
photo.
Demo:
1. Take pic
2. Use filters: Warmth, Saturation, Contrast, Shadows
3. Before posting, go on airplane mode. This allows you to keep
the altered photo in your camera roll. Post photo. It will fail
because you’re on airplane mode.
4. Go back into Instagram, delete the failed post, choose the
altered picture from your camera roll, and re-­‐filter again.
5. Do as many times as you like to get the most vivid, eye-­‐popping
images until you’re happy with the one you’ve got.

8. Tool #5: Apps Script

9. How to Get Your Script…
Go here: https://tags.hawksey.info/get-­‐tags

10. Tool #6: Learn Boolean Search
It’s out there. Boolean Search it:
AND
OR
NOT
“ ”
( )
Example: “SAN JOSE” AND (“NEW HOUSE” OR
“NEW CONDO”) AND BUY
Go here for more info: http://www.webopedia.com/TERM/B/Boolean_search.html

11. What do you get with Tags & Boolean
Search? Free Data.
This data was created by following instructions here: https://
tags.hawksey.info/get-­‐tags

12. Tool #7: Twitter Cards
Go here: Ads.twitter.com, and create a Twitter card creative.

13. Twitter Cards

14. Twitter Cards: The Result? Email Signup.

15. Go to: http://giphy.com/posts/how-­‐to-­‐upload-­‐gifs-­‐to-­‐giphy/
Tool #7: Giphy

16. Tools # 8: Content Curation
Tools:
1. Scoop.it
2. Feedly.com
3. Storify.com
4. Klout.com
Tips:
• Be consistent
• 20% directly related to your agenda
• 70% related content
• 10% Funny / Inspiring posts

17. Extra Mentions:
Tool #9 YouTube:
• Post the YouTube Video on your channel
• Don’t forget to transcribe them & edit them
• Build up subscribers
• Promote on social networks
Tool #10 Content Scheduling:
1. Hootsuite: Free edition
2. BufferApp: Posts well to multiple sites
Tool #11: WordPress:
1. Write a Blog
➢ You can also consider using Medium.com, or Linkedin.com for blog publishing
2. Work with SEMRush
3. Promote on Social assets-­‐ embed your YouTube videos

18. Tool #12: Register Your Domain
1. SEO
2. Instills confidence
3. $10/year
PSST: Do you have a competitor? You might want to buy their domains if they expire-­‐
what could they do if you suddenly owned their websites?
Read this fun article: https://www.rt.com/news/317326-­‐google-­‐domain-­‐briefly-­‐
purchased/

19. Tool #12: Evernote App
• Great for note taking
• Amazing for any kind of picture taking,
annotating, archiving.
• The leader in any mobile app that helps you
get organized.
Read this for tips: http://blog.cloudhq.net/
how_to_integrate_evernote_with_gmail_for_realtors/

20. Tool #13: Google Apps for Work
• Email
• Google Drive, Sheets, Docs, Storage
• Calendar
• Contacts
• $5/user

21. Tool 14: cloudHQ
Teamwork & Collaboration
Go here for free email label sharing on your chrome extension:
http://chq.io/gmlbshare

22. Thanks! Any Questions?
https://twitter.com/nassaraf
Email: naomi.assaraf@cloudHQ.net