Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of increasing consumer demand and stimulating sales.
In these slides, you will learn about the tips for Marketing Success.
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6 Sales Promotion Tips For Marketing Success
1. 6 Sales
Promotion Tips
For Marketing
Success
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Wondering which sales
promotion strategies
really work for marketers
to achieve success?
2. Introduction To Sales Promotion
Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of
increasing consumer demand and stimulating sales.
Sales promotions encourage potential customers to buy your product or sign up for your
service.
Boost Short-Term
Sales
Prompt Positive Online
Reviews
Attract New Customers
Lead To Repeat
Purchases
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3. 6 Sales Promotion Tips for Marketing Success
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Review Your
Results
Offer Real
Value
Don’t Forget To
Promote Your
Promotions
Limit
Availability
Set Measurable Goals
Select The Right
Target Audience
4. 1. Select The Right Target Audience
To understand the best target audience for your
promotion:
1. Send customers a simple survey asking
them about themselves.
2. Offer an incentive that encourages them to
share their personal information.
It is imperative to focus your sales promotion on
those who are most likely to be genuinely
interested.
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5. 2. Set Measurable Goals
Determine exactly what you want to accomplish
with your sales promotion, then add a specific
number — one that is ambitious but achievable —
to the goal.
Setting goals enable you to chart your success or
failure, and identify aspects of your campaign you
need to change or develop.
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6. 3. Limit Availability
Take advantage of “FOMO” - Fear of missing out
by offering limited-time deals.
A gift with purchase — may seem like an
attractive incentive for motivating sales, but high
possibility of response from customers can be
achieved by making promotion available for a
limited time or in limited quantities.
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7. 4. Don’t Forget To Promote Your Promotions
“Visibility is key” - Focus on promotional
strategies that have demonstrated return on
investment (ROI).
“Email marketing has a very high average ROI”
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8. 5. Offer Real Value
Ask yourself what kind of offer your
potential customers will find most
interesting, then determine whether you
can afford to give it to them.
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9. 6. Review Your Results
Measure the results of your campaign to
see how sales stacked up against your
goals. Be sure you’re reviewing this at
the right time in your sales cycle.
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