Cloud environments are increasingly becoming a popular deployment option for Hadoop. Enterprises can take advantage of the added flexibility and elasticity of the cloud for both long-running clusters, temporary deployments or for spikey workloads. However, as more and more users choose cloud environments for critical Hadoop workloads, they are often forced to compromise on key aspects of their data platform. Cloudera Director enables the full fidelity of the Enterprise Data Hub in the cloud, without compromises. Announced with the recent 5.2 release, Cloudera Director is the simple, reliable way to deploy and scale Hadoop in the cloud, while maintaining an open and neutral platform with enterprise-grade capabilities. During this webinar, Tushar Shanbhag, Director of Product Management, will look at why Hadoop cloud environments are becoming so popular and some of the challenges around Hadoop in the cloud. He will then provide an in-depth overview of Cloudera Director, its key features, and how it alleviates these common challenges. Finally, he will discuss some key use cases and provide insight into what’s next for Cloudera and Hadoop in the cloud.

1. 1
Cloudera Director: Unlock the full potential of
Hadoop in the cloud
Tushar Shanbhag | Director, Products

2. 2
3RD PARTY
APPS
CLOUDERA’S ENTERPRISE DATA HUB
STORAGE FOR ANY TYPE OF DATA
BATCH
PROCESSING
MAPREDUCE,
UNIFIED, ELASTIC, RESILIENT, SECURE SENTRY, RHINO, Encryption
SPARK
ANALYTIC
SQL
IMPALA
SEARCH
ENGINE
SOLR
MACHINE
LEARNING
SPARK
STREAM
PROCESSING
SPARK
STREAMING
WORKLOAD MANAGEMENT YARN
FILESYSTEM
HDFS
ONLINE NOSQL
HBASE
DATA
MANAGEMENT
CLOUDERA NAVIGATOR
SYSTEM
MANAGEMENT
CLOUDERA MANAGER
Compliance-ready
Transparent
Encryption and Key
Management
Systems
Management for
Multi-Cluster and
workload
environments
Cloudera’s Enterprise Data Hub (EDH)
©2014 Cloudera, Inc. All Rights Reserved.

3. 3
Why Customers Want Hadoop in the Cloud
Infrastructure Decision
● Organizational mandate to use cloud going forward
● Desire for increased IT agility/reduced time to service
Lower TCO, Faster Time to Value
● Data is already available in a cloud environment
● Workloads generating data are already moved to the
cloud
Temporary Relief
● Ad-hoc/non-continuous processing use cases
● End user self-service
©2014 Cloudera, Inc. All rights reserved.
Strategic
Data Gravity
Tactical

4. Without Compromise…
Enterprise-grade Hadoop
• End-to-end administration - manage hundreds to thousands of nodes running diverse workloads while maintaining
uptime
• Compliance-ready security and governance - pass compliance audit from InfoSec
• Supportability - expertise to support the open source components, and drive the roadmap in the community
Cloud-centric experience
• Elasticity - seamlessly scale clusters without interruption
• Self-service - users provision resources without having to bother IT
• Tracking - track usage to determine cost and deliver chargeback models
Portability
• Open source core
• Choice of multiple cloud providers
• Consistent experience across multiple cloud providers
4 ©2014 Cloudera, Inc. All rights reserved.

5. How Customers Use Hadoop in the Cloud
Long running clusters
• Long running ETL jobs
• Powerful BI analytics and aggregated dashboarding
• Real-time analytics of massive amounts of data (PB’s / yrs.)
Elasticity
• Ad-hoc/experimental use
• Rapid development iteration(s)
• Non-continuous processing (EOM processing, nightly jobs)
• Bursty workloads
5 ©2014 Cloudera, Inc. All rights reserved.

6. Cloudera: Bringing EDH to the Cloud
Portability: Multiple
Deployment Options
Flexibility: Pricing and
Support
Choice: Growing
Ecosystem
Private Cloud Physical
Public Cloud
• Traditional licensing with Cloudera support
• Elastic pricing with Cloudera + cloud vendor
support
Rapidly expanding cloud provider and MSP
ecosystem for choice in cloud-based services
6 ©2014 Cloudera, Inc. All rights reserved.
*
*
* Scheduled for Roadmap

7. 7
Introducing Cloudera Director
CLOUDERA’S ENTERPRISE DATA HUB
©2014 Cloudera, Inc. All rights reserved.
3RD PARTY
APPS
STORAGE FOR ANY TYPE OF DATA
UNIFIED, ELASTIC, RESILIENT, SECURE
BATCH
PROCESSING
MAPREDUCE,
SPARK
ANALYTIC
SQL
IMPALA
SEARCH
SOLR
MACHINE
LEARNING
STREAM
PROCESSING
SPARK
WORKLOAD MANAGEMENT YARN
FILESYSTEM
HDFS
ONLINE NOSQL
HBASE
MANAGEMENT
CLOUDERA NAVIGATOR
DATA
MANAGEMENT
CLOUDERA MANAGER
SYSTEM
SENTRY
SELF-SERVICE CLOUD
EXPERIENCE
CLOUDERA DIRECTOR
PARTNERS,
MAHOUT

8. Cloudera Director
Self-Service Management for Cloudera in the Cloud
• Free Download,
Free to Use
• Support for Enterprise
customers
• Self-Service Provisioning,
Unified Management
• AWS support initially with
foundation for hybrid cloud
management
8 ©2014 Cloudera, Inc. All rights reserved.

9. Cloudera Director: Self-Service Hadoop Experience
Admin User Developer Applications
Customer Portal
Consumer Interface Provider Interface
Chargeback, User Registration, Workflow Service, Quotas, Cloud Neutrality)
View Bill, Usage Reports
CDH
AWS
CM
CN
Consumer Service Management (ActMgmt,
Uber Dashboard (Rollups , Metering, Analytics)
9 ©2014 Cloudera, Inc. All rights reserved.
Cloud Vendor Y …
Cloudera Director
Cloud Vendor X
…
CM
CN
CDH CDH … …

10. Benefits of Cloudera Director
Customer Benefit Unique Capability Enabling Features
Simplify Cluster Lifecycle
Management
Simple UI to spin up, scale, and
spin down clusters
• Self-Service spin up/teardown
• Dynamic scaling for spiky workloads
• Simple cloning of clusters
• Cloud blueprints for repeatable deployments
Eliminate Lock-in Flexible, open platform
• 100% open source Hadoop distribution
• Native support for hybrid deployments
• 3rd party software deployment within same workflow
• Support for custom, workload-specific deployments
Accelerate Time to Value
Enterprise-ready security and
administration
• Support for complex cluster topologies
• Minimum size cluster when capacity constrained
• Management tooling
• Compliance-ready security and governance
• Backup and disaster recovery with an optimized cloud storage
connector
Reduce Support Costs Monitoring & metering tools
• Multi-cluster dashboard
• Instance tracking for account billing
10 ©2014 Cloudera, Inc. All rights reserved.

11. Demo
11 ©2014 Cloudera, Inc. All rights reserved.

12. Cloudera Director
Self-Service Management for Cloudera in the Cloud
• Free Download,
Free to Use
• Support for Enterprise
customers
• Self-Service Provisioning,
Unified Management
• AWS support initially with
foundation for hybrid cloud
management
12 ©2014 Cloudera, Inc. All rights reserved.

13. 13
Cloud/MSP Partners
• Utilizing IaaS services(EC2, S3, RDS)
• Reference Architecture – BYO license
• Bare Metal cloud
• Complete managed service
• Annual and Monthly options (plus BYO license)
• Managed Service
• Annual and long term contracts
• Managed Service
• Annual and monthly contracts
Early Stages: Azure, Google, Rackspace, GoGrid, and others
©2014 Cloudera, Inc. All rights reserved.

14. Why Cloudera?
Hadoop in the Cloud, Without Compromise
Most Feature-Rich Hadoop
Platform
Achieve Production
Success with Hadoop
14 ©2014 Cloudera, Inc. All rights reserved.
Only Hadoop Platform
Built for the Cloud
• Multiple frameworks for
lower TCO and time to
value
• Continuous innovation
• Broadest partner
integrations
• Compliance-ready
security & governance
• End-to-end
administration
• World-class supportability
and Hadoop expertise
• Unique hybrid cloud
management software
• Extensive, optimized
cloud partner ecosystem
• Portability across cloud
providers

15. Next Steps
Download Now – www.cloudera.com/downloads
Try It Out – AWS Quickstart
Learn More – www.cloudera.com/director
15 ©2014 Cloudera, Inc. All rights reserved.

16. 16 ©2014 Cloudera, Inc. All rights reserved.
Tushar Shanbhag
@tusharis