In this workshop, we will look outside the box and help expand the problem space to include issues you may not have thought were possible before Big Data. From Near Real Time (NRT) recommendation engines, loan applications to churn detection, Big Data is answering new questions and providing organisations with a competitive edge through revenue increase, cost savings and risk mitigation. We will take a special look at the role the Cloud can play in elevating your analytics environment. We will discuss real world examples of how Big Data answers these questions and does it at a lower cost outlay.

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How can Big Data enable
Analytics from the Cloud
Joel Roland, System Engineer, Cloudera

2. 2© Cloudera, Inc. All rights reserved.
What’s Driving Hadoop to the Cloud?
Enterprise customers using cloud for big data analytics
Hadoop deployments in cloud are
accelerating:
● Executive mandate: minimize on-prem
datacenter footprint
● Perceived lower overall TCO
● Increased agility: end-user self-service
● Elasticity: optimize infrastructure usage

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Workloads in the cloud
Only pay for what you need,
when you need it
▪ Transient clusters
▪ Elastic workload
▪ Object storage centric
▪ Cloud-native deployment
ETL/Modeling
(Data Engineering)
App Delivery
(Operational
Database)
Reduce Operating Costs New Insights, New Revenue Run Without Risk
BI/Analytics
(Analytic Database)
Explore and analyze all data,
wherever it lives
▪ Transient or Persistent clusters
▪ Sized to demand
▪ HDFS or object storage
▪ Lift-and-shift or cloud-native
deployment
Enterprise-grade to protect your
business, no matter what
▪ Fixed clusters
▪ Periodic sync
▪ All HDFS storage
▪ Lift-and-shift deployment

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Embrace Transience for
Lower Costs
Decoupled Storage and
Compute for Elastic Scale
Patterns of Cloud-Native Applications
Flexibility, Self-Service Models, and New Cost Dynamics
Compartmentalize for
Greater Isolation
Object Store
COMPUTE
1hr
SPIN UP SPIN
DOWN
Object Store

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Sample CDH in Cloud Architecture
Data
Sources
Real-Time
Serving
Kafka/
Flume
Spark
Streaming
HBase or
Impala/Kudu (beta)
Kafka
Application
S3
Hive/Spark/HoS
Impala
Analytics
Batch Data
Transformations
Streaming Architecture

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Sample CDH in Cloud Architecture
Data
Sources
Real-Time
Serving
Kafka/
Flume
Spark
Streaming
HBase, or
Impala/Kudu (beta)
Kafka
Application
S3
Hive/Spark/HoS
Impala
Analytics
Batch Data
Transformations
Batch Analytics

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Cloud Enabled by Cloudera Director
OPERATIONS
Cloudera Manager
Cloudera Director
• Cloudera Director is an integrated part of Cloudera
Enterprise; designed to enable organisations to deploy
Enterprise Grade Hadoop into the Cloud by making it
• Fast, Easy, Secure and Reliable
• Cloudera Director complements and extends the existing
capabilities of tools such as Cloudera Manager
• While enabling organisations to consume new usages
patterns as well as reduce time-to-value when deploying
Cloudera

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Cloudera Director Benefits & Capabilities
Eliminate Vendor Lock-in
• Native support for multiple cloud-providers
(AWS, Google Cloud Compute & Microsoft Azure)
• Extend / Enable Hybrid cloud deployments using plugins for
VMWare
• You control what workloads run on which providers
avoiding single vendors lock in.

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Cloudera Director Benefits & Capabilities
Simplify Cluster Lifecycle & Management
• Simple and Easy to use UI to manage,
spin up, scale, and spin down cluster.
• Can fully automate Cloud Deployments
at the click of a button
• Dynamic scaling for clusters
• Ability to clone clusters on-demand
• Allows you to define blueprints for
repeatable cloud deployments

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Cloudera Director Benefits & Capabilities
Accelerating Time-to-Value with Enterprise-ready
security and administration
• Deploy clusters in as little as 15-30 minutes!
• Support for complex cluster topologies (eg HA)
• Deployed with compliance-ready security and
governance (eg Kerebos)
• Clusters Easily connect into Cloudera’s BDR (Backup
& Disaster Recovery Solution)
• Has contains an extensible Restful API for those
who want to script and automate cluster builds

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In Summary
Cloudera Director makes your journey to the cloud:
• Fast
• Deploy clusters across multiple cloud providers in minutes vs days
• Easy
• As Cloudera Director is an integrated part of the Platform, it makes creating,
modifying and managing clusters in the cloud simple!
• Secure
• Deploy secure clusters out of the box
• Reliable
• Reduce risk or errors by using an automated deployment model

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Demo
• Overview Web Interface
• Create New Cluster (via Console)
• Modify Existing Cluster (resize)
• Query Data on S3 (Customer Example)
• Execute ETL Workflow & Save data to S3

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Crunching 1,000+ Business Metrics
per Customer with Sub-Second
Responses
•Enables granular targeting of
customers
•50% reduction in marketing cost
execution at one
•Stores & processes 1000s of
critical events at scale & low cost
•Provides flexibility, agility to
support customer needs with
Cloudera on Amazon Web
Services and on premises
CUSTOMER 360
Customer 360° in the
Cloud

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Thanks! Questions?