This document discusses expanding marketing campaigns into new languages and markets. It highlights challenges like content proliferation, non-global technologies, and costly localization processes. The webinar speakers then explain how Coupa has benefited from using Marketo and Cloudwords to automate and streamline their global marketing efforts, reducing costs and time to market while improving brand consistency. They are now able to launch campaigns in any language within weeks instead of months.
GDP Compounded Annual Growth Rate for 5-Year Period Ended 2015 (estimates):World: 6.6%Developed Markets: 4.5%Emerging Markets: 10.1%A decade ago, the list of the world’s top ten economies was dominated by developed countries. This trend is changing – within the next decade it’s anticipated that five of the top ten world economies will be emerging markets.(Footnote1) Significantly, China is expected to replace the U.S. as the world’s largest economy within a few years.1 Euromonitor International from IMF, International Financial Statistics and World Economic Outlook/UN/National Statistics. As of July 7, 2010.